November 29, 2011

Detailed analysis of the perfect blogger pitch

by Chris Abraham

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Continue reading

October 19, 2011

Inbound marketing the way nature intended

by Chris Abraham

When it comes to inbound marketing, honesty and transparency reign supreme. When it comes to blogger outreach, Socialmedia.biz’s Chris Abraham advises, ‘be honest and everything else will follow. No tricks. No sleight-of-hand. Just honest, reaching out with relevant material.’ Continue reading

October 12, 2011

Real bloggers and real blogs always trump Robot Armies

by Chris Abraham

Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet. Continue reading

October 5, 2011

Real Americans don’t care much about A-list blogs

by Chris Abraham

I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows and A-listers. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at our agency when we propose blogger outreach to a prospective client.

The value comes from penetration, permanence, perseverance and persistence. There are only a finite number of members of every organization’s email list. Mashable and TechCrunch have a sizable but vertical (narrow) audience. Continue reading

September 28, 2011

How to pitch bloggers so they’ll post about you

by Chris Abraham

Last week I told you how not to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do?

For about five years now we’ve seen an extraordinary number of clients and potential clients who have frankly been afraid of blogger outreach because of the poor practices of companies and brands that have stumbled in their attempts to engage the blogosphere. So today I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger? Continue reading

September 22, 2011

Either take your time commenting on blogs or get spamboxed

by Chris Abraham

]I must have impulse control issues. I posted the following on my corporate blog yesterday — Here’s how not to (spam) comment (spam) — because a comment spam broke by heart. The person who did it was 80% there, he just #failed where he could have maybe won me over (because my blogs don’t get a lot of comments and I am lonely and generally treat commenters — even shameless self-promoters — kindly since they’re all I have!) Continue reading