It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your … Continue reading
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental. Continue reading
After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line. Continue reading
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Continue reading
When it comes to inbound marketing, honesty and transparency reign supreme. When it comes to blogger outreach, Socialmedia.biz’s Chris Abraham advises, ‘be honest and everything else will follow. No tricks. No sleight-of-hand. Just honest, reaching out with relevant material.’ Continue reading
Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet. Continue reading
