Insincerity doesn’t work in PR, sales, marketing & online media. Social media online influencers may not know the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away. Socialmedia.biz’s Chris Abraham explains. Continue reading
Sure and steady wins out over the long haul They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management, but I guess I just did. Folks … Continue reading
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it. Continue reading
In a time of personal need, many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid. This provides a good reminder as to why social media is not just strategy or tactic, it is also a meaningful culmination of people engaging with each other in sometimes very human and powerful — loving — ways. Continue reading
When you look around at successful blogs, there are several undeniable factors that help generate success. Fundamentally, it starts with blog posts that kill it, rather than posts that get killed. KISSmetrics co-founder, Neil Patel, gives us 12 common pitfalls to avoid. Continue reading
Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.
This article can help you develop an individualized, social media measuring framework. Follow these four steps: Continue reading