Redesigned site has a renewed focus on business objectives [author]For the past several months we've been working behind the scenes on several changes to our site that I'd like to share with you today. First, some quick background: I've been blogging since May 2001, when there were about 50,000 blogs worldwide; today there are a million blog posts created every day. In … [Read more...] about Welcome to the new Socialmedia.biz
[author]Yesterday I wrote a post called Blogger outreach is earned media not paid, right? wherein I asked if earned media was a think of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. This morning, Gail Gardner wrote a post in response, accusing us digital PR professional of stealing from … [Read more...] about Integrity is inherent in earned media but not paid
[author]My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition--and my assumption--has always been that blogger outreach is public relations and not paid media. I may well be mistaken. … [Read more...] about Blogger outreach is earned media not paid, right?
[author]There's no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there's no benefit in ignoring your blog. To be honest, it really doesn't matter what you do to keep your blog running on a daily basis, but it's essential that you don't allow your blog to be categorized as … [Read more...] about Keep blogging even after you fracking hate it
Why insincerity doesn't work in PR, sales, marketing & online media [author]I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of … [Read more...] about Don’t roll your eyes at social media influencers