The benefits of user generated content are obvious to most. Not only are you generating additional unique, topical content for your pages, comments may even contribute to your article’s freshness score. With user generated comments, you’re able to get some of those alternate queries without having to shoehorn them into your on-page copy. Continue reading
Creating a blog is easy. Building a successful blog is a much harder endeavor. SEOmoz CEO, Rand Fishkin, shares 15 tips for increasing traffic to your blog. Continue reading
While anybody can set up a blog, not everyone can take that blog and turn it into a world-renowned blog. The bad news is that you need some remarkable qualities to make it to the top. The good news is that just about everybody can learn those qualities. Let’s take a look at them. Continue reading
Redesigned site has a renewed focus on business objectives For the past several months we’ve been working behind the scenes on several changes to our site that I’d like to share with you today. First, some quick background: I’ve been blogging since May 2001, when there were about 50,000 blogs worldwide; today there are a million blog posts created every … Continue reading
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Continue reading