While anybody can set up a blog, not everyone can take that blog and turn it into a world-renowned blog. The bad news is that you need some remarkable qualities to make it to the top. The good news is that just about everybody can learn those qualities. Let’s take a look at them. Continue reading
Redesigned site has a renewed focus on business objectives For the past several months we’ve been working behind the scenes on several changes to our site that I’d like to share with you today. First, some quick background: I’ve been blogging since May 2001, when there were about 50,000 blogs worldwide; today there are a million blog posts created every … Continue reading
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Continue reading
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you … Continue reading
Insincerity doesn’t work in PR, sales, marketing & online media. Social media online influencers may not know the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away. Socialmedia.biz’s Chris Abraham explains. Continue reading