September 18, 2009

AP News Registry aims at most flagrant infringers

by JD Lasica

More details about Associated Press’s move to protect its content unveiled at Seattle summit I left the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers yesterday just as two executives from the Associated Press were winding up their presentation on the new AP News Registry. The new initiative, announced in July, contains two key components: • All … Continue reading

September 11, 2009

Why corporate blogging is like selling uncut cocaine

by David Spark

Or, why your company should tell its own story before letting others cut it up My company, Spark Media Solutions, is based on the premise that every business has the capability of being its own media network. Given the endless tools for cheap to free production and distribution of content, there’s absolutely no reason a business must rely on others … Continue reading

August 24, 2009

6 experts on corporate blogging best practices

by JD Lasica

The Society for New Communications Research solicited capsule summaries of corporate blogging best practices offered by some of its members, who are among the top social media consultants in the country. Shel Israel Author, Twitterville, co-author, Naked Conversations Humanize: Remember that one fundamental reason for blogging is the humanization of the corporation. Be a real person when you blog. Show … Continue reading

August 6, 2009

7 questions for the author of ‘Say Everything’

by JD Lasica

Scott Rosenberg sketches his vision of blogosphere’s impact on our culture Scott Rosenberg, co-founder and longtime managing editor of Salon — and a longtime friend — has a new book out, following Dreaming in Code, called Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters (Crown Publishing Group). It’s a well-written, well-researched, worthwhile read about blogging, its … Continue reading

Category: Blogging, Books
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August 5, 2009

Build your industry voice with social media

by David Spark partner, David Spark, shares a presentation he led in Toronto and explains how you can build your industry voice through social media. Continue reading

August 5, 2009

Survival Guide Chapter 4: Building a WordPress-powered website

by Deltina Hay

Here is part 4 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. Chapter 4 of the book … Continue reading