December 9, 2009

How Dell handles customer service and sales through social media

by David Spark

At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the many responses to the 2005 … Continue reading

December 6, 2009

The Traveling Geeks land at Le Web

by David Spark

Go to dinner with the geeks and you’ll get lots of photos taken Let me set the scene for you. More than a dozen geeks have traveled to Paris for a weeklong tech odyssey culminating with coverage from France’s premier Web 2.0 conference, Le Web. I’m having a hard time trying to determine what the difference is between “Le Web” … Continue reading

November 15, 2009

‘Avatar’ producer Jon Landau on keeping film bloggers in the production loop

by David Spark

At The CMO [Chief Marketing Officer] Club Summit in San Francisco, I spoke with film producer Jon Landau (‘Titanic,’ ‘Dick Tracy,’ ‘Honey, I Shrunk the Kids’ and the upcoming ‘Avatar’) about keeping film bloggers, like “Ain’t It Cool News” Harry Knowles, in the loop even when you’re in the middle of production.

Watch the video in high definition on YouTube. Continue reading

May 10, 2009

Free social media marketing Webinar

by Chris Abraham

Digital PR executives Sally Falkow and I will co-present a free webinar this Thursday on the subject of digital PR, social media marketing and blogger relations. This event is at 1 pm Eastern/ 10 am Pacific time, and you need to register in advance so please register now! The name of the free digital PR Webinar is How to Do … Continue reading

February 26, 2009

Is email marketing still relevant in a 2.0 world?

by Chris Abraham

Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog. Continue reading