I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in these five years, from health … Continue reading
Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. When I talk to them, … Continue reading
Igenerally don’t write about our social media clients — but DaleCarnegie.com has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, Socialmedia.biz readers will get 10 hardcover books shipped to your house.
More on the contest in a moment, but you should know about the Secrets of Success app. Continue reading
Check out this video for a summary of day two at Le Web. The video focuses on Le Web’s main subject matter, the real-time Web, plus includes some critiques about how the show was handled. Continue reading
Here’s my end of day show report for Le Web, the Web 2.0 conference in Paris. I’ve been in Paris for the week reporting with the Traveling Geeks (watch video of us on a train). Watch the video for a quick summary of the companies I saw, plus a quick story at the end about an outbreak Robert Scoble had … Continue reading
At the Le Web conference in Paris, I spoke with Richard Binhammer, better known as @RichardATDell on Twitter. Three years ago Richard, who was and still is working in public affairs, was told by his boss to start getting engaged in blogger relations. It appears that Binhammer’s move into social media was one of the many responses to the 2005 … Continue reading