In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how not to pitch as we’ve learned about the right ways. Avoid the lion’s share of pitching mistakes by being genuine and present in your outreach. Continue reading
Tips for how your agency or firm should do outreach the right way Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison, does and lots of other companies try to do it, too. But … Continue reading
On July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo. Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has something to announce or show … Continue reading
I‘ve run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target — and that’s OK. We’ve worked for a broad spectrum in these five years, from health … Continue reading
Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. When I talk to them, … Continue reading
Igenerally don’t write about our social media clients — but DaleCarnegie.com has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, Socialmedia.biz readers will get 10 hardcover books shipped to your house.
More on the contest in a moment, but you should know about the Secrets of Success app. Continue reading