June 27, 2012

Blogger outreach is earned media not paid, right?

by Chris Abraham

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Continue reading

February 29, 2012

The quantum method of reaching out to bloggers

by Chris Abraham

  Look for the cumulative power of the long tail My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If you send thousands of email pitches to topically and demographically relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is … Continue reading

February 1, 2012

Can PR leave behind magical thinking for science?

by Chris Abraham

Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading

January 25, 2012

The anachronistic social media isolationist

by Chris Abraham

Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base. Continue reading

January 18, 2012

Being pretty isn’t enough for social media success

by Chris Abraham

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social … Continue reading