When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading
Blogger outreach goes beyond the typical conception of ‘social media’ and includes components more in line with public relations. Find out how to engage your natural allies with long-tail blogger outreach to gain the most attention across the web. Continue reading
In a post-recession America, people are increasing interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. Be transparent with clients (and future clients) and you’ll be on your way to building a more trusted relationship. Continue reading
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Continue reading
Sure and steady wins out over the long haul They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management, but I guess I just did. Folks … Continue reading