May 5, 2014

Co-creation: 7 steps to the next evolution of content marketing

by JD Lasica

If the first wave of content marketing was about getting marketers to create tons of content, the next wave is all about getting your community to be content co-creators. The head of content marketing at Salesforce shares 7 tips on how it’s done. Continue reading

April 7, 2014

How to engage bloggers down the long tail

by Chris Abraham

<img ” alt=”Social Media Marketing” src=”http://socialmedia.biz/wp-content/uploads/2014/04/SocialMediaMarketing1.jpg” width=”600″ height=”479″ /> Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best … Continue reading

January 22, 2014

An automated solution for blogger outreach research

by Chris Abraham

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I … Continue reading

July 9, 2013

You must get over your fear of being annoying

by Chris Abraham

When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading

May 6, 2013

Blogger outreach is more PR than social media

by Chris Abraham

Blogger outreach goes beyond the typical conception of ‘social media’ and includes components more in line with public relations. Find out how to engage your natural allies with long-tail blogger outreach to gain the most attention across the web. Continue reading

December 10, 2012

Let your customers in on your secret sauce

by Chris Abraham

In a post-recession America, people are increasing interested in investing their hard-earned dollars into people, into personal production, into innovation, and into a generous attitude. Be transparent with clients (and future clients) and you’ll be on your way to building a more trusted relationship. Continue reading