February 1, 2010

Building a presence from scratch on the Social Web

by Ayelet Noff

How a social media campaign helped HP Israel’s PSG Group gain momentum When Blonde 2.0 began to assist HP Israel’s Personal Systems Group with their social media marketing efforts, we found they had no representation in the social media world. A community had not yet been built for the group and their customer base did not have a proper network … Continue reading

January 18, 2010

ICQ launches all-in-one social network tool

by Ayelet Noff

ICQ7 introduces a way to manage social messaging across networks If we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. Back in the day, ICQ was the pioneer of social media and real … Continue reading

December 14, 2009

Why B2B companies should be using social media

by Ayelet Noff

It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading

December 8, 2009

Will Twitter suffer the same fate as Netscape?

by Ayelet Noff

Yesterday I attended Jeff Pulver‘s 140 Conference in Tel Aviv. I really enjoyed @thekotel‘s presentation, which unfortunately I didn’t film — go to the twitter profile and check it out. Alon Nir is doing a remarkable job there. The lecture I enjoyed in particular was Yedda CTO Yaniv Golan’s “The 140-characters Netscape,” where he said: “I believe that in two … Continue reading

November 25, 2009

Video of Biz Stone press conference in Israel

by Ayelet Noff

I was invited yesterday morning to the Biz Stone press conference hosted by the College of Management in Tel Aviv, Israel. For me personally, it was very exciting to meet one of the founders of the social platform that I love and admire the most. Biz didn’t surprise us with any new acquisition in Israel but mostly talked about the … Continue reading

November 23, 2009

OutLoud: A new way to distribute your content

by Ayelet Noff

Last week Eytan Galai, brother of Yaron Galai (founder of Quigo, which was sold to AOL) came to our offices to show us all the latest that’s been happening with Outbrain. For those who don’t know, Outbrain has recently launched its revenue program OutLoud. For $10 a month, you can submit an interesting article to OutLoud. Outbrain will then take … Continue reading