June 16, 2011

Top 10 Predictions on What’s Coming Up Next in Social Media

by Ayelet Noff

At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 prognostications: 1The physical and digital … Continue reading

May 27, 2011

BeeTV goes beyond the check-in and socializes TV viewing

by Ayelet Noff

eeTV, the app that turns everyday TV watching into a social experience and lets users share their favorite TV moments with friends and others in real time, has just recently announced the launch of their new free iPad application, now available in the iTunes store. You can use BeeTV on your iPad or on the Web on BeeTV’s site. iPhone … Continue reading

April 22, 2011

Happy birthday to Facebook’s Like button

by Ayelet Noff

Today a year ago, Facebook introduced its Like button. Such a simple yet genius idea enabling Facebook to learn what every user’s interests are. In one year, more than 2.5 websites have integrated Facebook’s like button on their websites, giving Facebook the ability to not only gather information about its users on its own site but also gather information about … Continue reading

Category: Ayelet Noff, Facebook
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October 14, 2010

Social success: A case study of uTest’s Facebook Page

by Ayelet Noff

There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software testing services through its community … Continue reading

August 18, 2010

Top 5 tips on how to use Foursquare

by Ayelet Noff

Photo by tantek on Flickr Since I have become addicted to Foursquare, the location check-in service, I set out to find the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I discovered: 1If you want to become mayor, check in to places that you know that you’ll be able … Continue reading

August 4, 2010

Forex Trading & social media: A case study of easy-forex

by Ayelet Noff

From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When we first took stock of … Continue reading