December 14, 2009

Why B2B companies should be using social media

by Ayelet Noff

It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading

December 8, 2009

Will Twitter suffer the same fate as Netscape?

by Ayelet Noff

Yesterday I attended Jeff Pulver‘s 140 Conference in Tel Aviv. I really enjoyed @thekotel‘s presentation, which unfortunately I didn’t film — go to the twitter profile and check it out. Alon Nir is doing a remarkable job there. The lecture I enjoyed in particular was Yedda CTO Yaniv Golan’s “The 140-characters Netscape,” where he said: “I believe that in two … Continue reading

November 25, 2009

Video of Biz Stone press conference in Israel

by Ayelet Noff

I was invited yesterday morning to the Biz Stone press conference hosted by the College of Management in Tel Aviv, Israel. For me personally, it was very exciting to meet one of the founders of the social platform that I love and admire the most. Biz didn’t surprise us with any new acquisition in Israel but mostly talked about the … Continue reading

November 23, 2009

OutLoud: A new way to distribute your content

by Ayelet Noff

Last week Eytan Galai, brother of Yaron Galai (founder of Quigo, which was sold to AOL) came to our offices to show us all the latest that’s been happening with Outbrain. For those who don’t know, Outbrain has recently launched its revenue program OutLoud. For $10 a month, you can submit an interesting article to OutLoud. Outbrain will then take … Continue reading

November 16, 2009

An era of total transparency

by Ayelet Noff

Image by Polyvore.com With the new platforms of openness, all you need is social love These days we’re living a historian’s wet dream. We are consistently recording history through all our social tools. Our actions, feelings, thoughts, our everything, constantly being recorded. From where we are eating to what we are annoyed about to what it is that makes us … Continue reading

November 2, 2009

10 ways to improve Twitter lists

by Ayelet Noff

The brilliance of Twitter lists and suggestions for making them more powerful In my opinion Twitter is the best tool we have today to engage with others, spread a message, network, meet other likeminded people, and stay on top of the news, in any industry. The only aspect I’ve always found problematic on Twitter was the impossibility of organizing information. … Continue reading