August 4, 2010

Forex Trading & social media: A case study of easy-forex

by Ayelet Noff

From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When we first took stock of … Continue reading

February 10, 2010

The top 5 reasons brands fear social media

by Ayelet Noff

I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that … Continue reading

February 1, 2010

Building a presence from scratch on the Social Web

by Ayelet Noff

How a social media campaign helped HP Israel’s PSG Group gain momentum When Blonde 2.0 began to assist HP Israel’s Personal Systems Group with their social media marketing efforts, we found they had no representation in the social media world. A community had not yet been built for the group and their customer base did not have a proper network … Continue reading

January 18, 2010

ICQ launches all-in-one social network tool

by Ayelet Noff

ICQ7 introduces a way to manage social messaging across networks If we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. Back in the day, ICQ was the pioneer of social media and real … Continue reading

December 14, 2009

Why B2B companies should be using social media

by Ayelet Noff

It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the … Continue reading

December 8, 2009

Will Twitter suffer the same fate as Netscape?

by Ayelet Noff

Yesterday I attended Jeff Pulver‘s 140 Conference in Tel Aviv. I really enjoyed @thekotel‘s presentation, which unfortunately I didn’t film — go to the twitter profile and check it out. Alon Nir is doing a remarkable job there. The lecture I enjoyed in particular was Yedda CTO Yaniv Golan’s “The 140-characters Netscape,” where he said: “I believe that in two … Continue reading