August 6, 2012

Guide to events & conferences for September

by Ayelet Noff

September promises to be an exciting month full of social media, technology, and marketing events! Anyone who knows me is aware of how much I love going to tech conferences. I do my best to hit as many as possible each year. This September I’ll be attending the always fabulous TechCrunch Disrupt San Francisco. Hopefully I’ll get to see some … Continue reading

June 6, 2012

‘Social TV’ just got a whole new meaning with Stevie

by Ayelet Noff

Do you “check in” to shows while you’re watching them? Does that make your TV watching experience social enough for ya? Well, sorry to disappoint, but that thing you’re doing whenever you watch TV and check in to a show is going to have to be called something else, because social TV is quickly evolving to a different type of activity altogether, more fitting of that name. Continue reading

February 16, 2012

A different kind of Valentine

by Ayelet Noff

Tired of getting the same old flowers every Valentine’s Day? Sick of paying an arm and a leg for that bouquet of roses? This year a few companies offered some unique and innovative ideas to help consumers give something different to their loved one this year. In the age of the internet, social media and mobile applications, the possibilities for such … Continue reading

December 28, 2011

Spend New Year’s Eve partying with your Facebook buddies

by Ayelet Noff

Schmooze with your buddies from around the world on .Friends You and your friends from all over the world walk into a bar on New Year’s Eve. The music is great, the bartender is friendly, and you and all your friends are dressed up in your favorite outfits. Your friend from London decides to pick a different song from the … Continue reading

July 18, 2011

Gary Vee on the disruptive force of social media

by Ayelet Noff

Part 1 of 4: Gary Vaynerchuk on how brands must adjust to the new world of social media. Ihad the pleasure of meeting up with Gary Vaynerchuk recently when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and real Gary can be. Gary … Continue reading