June 6, 2012

‘Social TV’ just got a whole new meaning with Stevie

by Ayelet Noff

Do you “check in” to shows while you’re watching them? Does that make your TV watching experience social enough for ya? Well, sorry to disappoint, but that thing you’re doing whenever you watch TV and check in to a show is going to have to be called something else, because social TV is quickly evolving to a different type of activity altogether, more fitting of that name. Continue reading

February 16, 2012

A different kind of Valentine

by Ayelet Noff

Tired of getting the same old flowers every Valentine’s Day? Sick of paying an arm and a leg for that bouquet of roses? This year a few companies offered some unique and innovative ideas to help consumers give something different to their loved one this year. In the age of the internet, social media and mobile applications, the possibilities for such … Continue reading

December 28, 2011

Spend New Year’s Eve partying with your Facebook buddies

by Ayelet Noff

Schmooze with your buddies from around the world on .Friends You and your friends from all over the world walk into a bar on New Year’s Eve. The music is great, the bartender is friendly, and you and all your friends are dressed up in your favorite outfits. Your friend from London decides to pick a different song from the … Continue reading

July 18, 2011

Gary Vee on the disruptive force of social media

by Ayelet Noff

Part 1 of 4: Gary Vaynerchuk on how brands must adjust to the new world of social media. Ihad the pleasure of meeting up with Gary Vaynerchuk recently when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv. I am always amazed at how blunt and real Gary can be. Gary … Continue reading

June 16, 2011

Top 10 Predictions on What’s Coming Up Next in Social Media

by Ayelet Noff

At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 prognostications: 1The physical and digital … Continue reading