Today a year ago, Facebook introduced its Like button. Such a simple yet genius idea enabling Facebook to learn what every user’s interests are. In one year, more than 2.5 websites have integrated Facebook’s like button on their websites, giving Facebook the ability to not only gather information about its users on its own site but also gather information about … Continue reading
There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software testing services through its community … Continue reading
Photo by tantek on Flickr Since I have become addicted to Foursquare, the location check-in service, I set out to find the best tips to get to the top of Foursquare’s leaderboard while playing fair. Here are the top 5 tips I discovered: 1If you want to become mayor, check in to places that you know that you’ll be able … Continue reading
From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When we first took stock of … Continue reading
I‘ve been in the social media space now for quite a few years and I meet with at least 5 companies each week who have understood the importance of utilizing social media for their businesses but are still afraid of entering their brands into the new media age. What are they worried about? Here are the top five concerns that … Continue reading
How a social media campaign helped HP Israel’s PSG Group gain momentum When Blonde 2.0 began to assist HP Israel’s Personal Systems Group with their social media marketing efforts, we found they had no representation in the social media world. A community had not yet been built for the group and their customer base did not have a proper network … Continue reading
