May 20, 2015

Content is king, so make sure your brand content stands out

by Ayelet Noff

What tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Here are three solutions: Snapchat Discover, Medium and LIFE IN HI-FI. Continue reading

January 5, 2015

Trends for 2015: Light apps, unbundled experiences

by Ayelet Noff

These days, the latest trend is apps becoming ‘‘light.’’ With unbundling becoming a growing trend, we’re starting to see more and more specialized apps with unique advantages. Continue reading

October 30, 2014

Have you cut the cord from traditional media?

by Ayelet Noff

A look at Pluto.TV, a curated video platform that offers a continuous stream of news and information about niche topics that can be viewed from any device. Continue reading

August 1, 2014

Choose the right monetization model for your blog

by Ayelet Noff

Advertising is one of the most common and profitable ways to make an additional income through your website or blog. Here’s a short list of just some of the top platforms out there for monetizing your blog, whether it’s a small business blog or your personal blog. Continue reading

July 25, 2014

From telephone party lines to social media  

by Ayelet Noff

Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket … Continue reading

Category: Ayelet Noff, Mobile
July 16, 2014

Why smart TVs may be the future of home entertainment

by Ayelet Noff

The future of TV is a smart, personal experience People are always saying things like, ‘‘Oh, I never watch TV’’ and ‘‘I don’t even own a television,’’ which is perfectly fine until you hear them discussing the latest episode of ‘‘Game of Thrones’’ or ‘‘The Big Bang Theory.’’ So, if they don’t have a TV, how exactly are they watching … Continue reading

Category: Ayelet Noff