July 25, 2014

From telephone party lines to social media  

by Ayelet Noff

Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket … Continue reading

Category: Ayelet Noff, Mobile
July 16, 2014

Why smart TVs may be the future of home entertainment

by Ayelet Noff

The future of TV is a smart, personal experience People are always saying things like, ‘‘Oh, I never watch TV’’ and ‘‘I don’t even own a television,’’ which is perfectly fine until you hear them discussing the latest episode of ‘‘Game of Thrones’’ or ‘‘The Big Bang Theory.’’ So, if they don’t have a TV, how exactly are they watching … Continue reading

Category: Ayelet Noff
July 7, 2014

With their content drowning in a sea of social media, brands should look to their users for the rescue

by Ayelet Noff

Mobilizr, a new mobile startup, is helping to turn users’ social content into a promotional tool for brands. Continue reading

July 3, 2013

MLOVE: Infusing new ideas into the mobile space

by Ayelet Noff

MLOVE Berlin, the “TED” of mobile conferences, brought together a few hundred participants to discuss the future of mobile. Ayelet Noff reports. Continue reading

June 26, 2013

Five modern technologies that bring a new twist on Mad Men’s nostalgic favorites

by Ayelet Noff

With technological advances, the workplace has become entirely more efficient! Find out which technologies have taken us from MadMen era to 2013. Continue reading