Why insincerity doesn't work in PR, sales, marketing & online media [author]I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of … [Read more...] about Don’t roll your eyes at social media influencers
Recapping some big social marketing trends, fun moments & more [author]Here they are, my favorite articles, videos, and other random stuff that I produced in 2010. Also, a huge thanks to all my readers, especially the ones who have engaged with me. This past year was very successful for me and I really do appreciate your support. Thanks again. OK, here they … [Read more...] about Highlights reel: My favorite posts from 2010
Advice that's good, bad and one suggestion that's almost impossible to achieve [author]I'm at Streaming Media West this week in Los Angeles covering the event for Ignite Technologies, a content delivery network for distribution of video within the enterprise. For more of Ignite's coverage from Streaming Media West, check out Ignite's blog. While taking a boat cruise during … [Read more...] about How do you get everyone to watch your video?
True tales of social media saving the day [author]Here's a compilation I shot last week at the TechCrunch Disrupt conference while reporting for Yammer. At TechCrunch Disrupt I asked attendees, presenters, and exhibitors how social networking has saved their ass. We've all had stories of the community providing information we needed in a moment of crisis. Here are some … [Read more...] about How has social networking saved your ass?
Is it Angry Birds, Air Hockey, or an Air Horn? [author]I know you like to think that you're highly productive with your mobile device, but in reality you probably spend more time playing Angry Birds than any other application. At the APPNATION Conference in San Francisco, shooting interviews for Dice, I asked the attendees to reveal their "guilty pleasure app." Do you know all … [Read more...] about What’s your guilty pleasure app?