April 17, 2012

The importance of mobile optimized landing pages

by Deltina Hay

In addition to the elements that make a good landing page in general, there are other considerations that should be taken into account when creating a mobile-optimized landing page. Check out our tips to ensure your mobile users are enjoying their interaction with your site. Continue reading

February 23, 2012

Why I hate the term ‘content marketing’

by David Spark

It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to create content over advertising in … Continue reading

February 22, 2012

How one author won over the gun buff message boards

by Chris Abraham

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that … Continue reading

February 1, 2012

Can PR leave behind magical thinking for science?

by Chris Abraham

Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading

January 25, 2012

The anachronistic social media isolationist

by Chris Abraham

Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base. Continue reading

January 11, 2012

The Long Tail strategy for AdWords works for blogger outreach

by Chris Abraham

The Long Tail Last week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a … Continue reading