January 29, 2014

Social media may not be 100% free for much longer

by MediaShower

Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution. Continue reading

October 10, 2013

How social media has changed TV advertising

by Guest

Watching television isn’t simply a matter of watching television anymore, and advertisers are taking note. People used to interact with TV through water cooler conversations about football games and plot twists, but the market has become increasingly segmented, and advertisers are now aiming to engage consumers through their viewing patterns — and social media habits. Continue reading

August 12, 2013

How I shamelessly abuse social media to my advantage

by Guest

When you’re a journalist, blogger, or an influential person, you wield a megaphone. Even if you’re not one of those, running Facebook ads gives you that same power for a few dollars.
Continue reading

Category: Advertising, Campaigns, Facebook
March 28, 2013

When does ad retargeting make sense for your business?

by JD Lasica

A look at how targeting advertising, or retargeting works, and the best ways for small businesses to take advantage of targeted ads for a product or service. Continue reading

June 13, 2012

Facebook will remain king, but social pure plays will fade

by Christopher Rollyson

Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.  Continue reading

April 17, 2012

The importance of mobile optimized landing pages

by Deltina Hay

In addition to the elements that make a good landing page in general, there are other considerations that should be taken into account when creating a mobile-optimized landing page. Check out our tips to ensure your mobile users are enjoying their interaction with your site. Continue reading