April 13, 2017

From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

by Adi Englander

Post by Adi Englander Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each, depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75.

Category: Adi Englander
March 20, 2017

How to use social media to create stellar webinars

by Adi Englander

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Continue reading

Category: Adi Englander
January 3, 2017

How to convert blog visitors to social media followers

by Adi Englander

Post by Adi Englander It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they … Continue reading

Category: Adi Englander
October 29, 2016

10 social marketing influencers to follow

by Adi Englander

If you’re looking for trustworthy guidance that’s sure to get results, consider these 10 social marketing influencers to be your mentors. Continue reading

Category: Adi Englander, Social media marketing
October 23, 2016

How to Combine SEO, Social, and Content Strategy for Supercharged Results

by Adi Englander

  Post by Adi Englander Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective. Once you … Continue reading

Category: Adi Englander, Content Marketing, SEO, Social media
September 28, 2016

How to get your social media audience engaging with you elsewhere, too

by Adi Englander

How do you get your company’s social media followers to take action and engage with you on other channels? Continue reading

Category: Adi Englander, Business, Social media marketing