May 5, 2014

Co-creation: 7 steps to the next evolution of content marketing

co-creation

Target audience: Digital marketers, brand managers, advertising agencies, business decision-makers, SEO specialists, entrepreneurs, nonprofits, educators, journalists, Web publishers.

JD LasicaIt’s now high tide for wave one of the content marketing trend: the idea that businesses should attract and retain customers by creating and curating relevant, valuable content.

But training marketers to create tons of content, or hiring journalists to be your brand’s storytellers, only gets you so far.

Get ready for the second wave of content marketing: co-creation.

“The next wave of content marketing is getting the community to create content,” Jennifer Burnham, director of social strategy & content marketing at Salesforce, told 35 attendees at “Who’s Kicking Ass: 3 Mini Content Marketing Case Studies,” held last week at Impress Labs, a digital marketing agency in San Francisco.

I was particularly attracted to her message because that’s what our new startup, Cruiseable, is attempting to do: get the community to be part of the content creation process. Continue reading

May 1, 2014

Marshall Kirkpatrick on how to connect with social influencers

Marshall-Kirkpatrick
Journalist-turned-entrepreneur Marshall Kirkpatrick after his talk at the Social Media Breakfast Club in Oakland (Photo by JD Lasica).

Follow the data and add value: Little Bird CEO’s advice to journalists & entrepreneurs

Target audience: Entrepreneurs, journalists, Web publishers, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators.

JD LasicaRemember the admonition of the Watergate generation? Follow the money.

Well, new times deserve a new adage, and Marshall Kirkpatrick has one for us: Follow the data.

Marshall, a longtime if far-away friend, flew down from Portland this week and gave a talk at our 5-year-old Social Media Breakfast Club in Oakland. (We’re hosting BlogHer co-founder Jory des Jardins on May 22.) And, boy, was it riveting, if you care about ways that enterprising journalists can parse data to gain a competitive advantage and entrepreneurs can use a new set of influencer tools to identify potential champions. Continue reading

April 24, 2014

Get creative by thinking outside the online box

baseball-players
When you sponsor youth sports, your business becomes the star of the team.

4 ways to promote your company — other than social media

Target audience: Marketing professionals, PR pros, SEO specialists, brand managers, businesses, nonprofits, educators, Web publishers.

Post by Andrew Lisa

Andrew-LisaSocial marketing through sites such as Twitter and Facebook is an essential part of modern business marketing strategy. But digital advertising and promotion isn’t the end of the road. Before the Internet, business owners had to be creative and think outside the box to make an impact with their publicity campaigns – and the smart ones still do.

Here are some tips to getting creative with marketing in ways that will have a big offline impact.

Continue reading

April 21, 2014

How to make the most of LinkedIn

Networking

Why LinkedIn deserves a second look by social marketers

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamPromoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Socialmedia.biz. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook, Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Continue reading

April 14, 2014

7 key tips on making sales via social media

SM business
Social media can become the foundation of your business’s sales strategy.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaSocial media sites are platforms for celebrity gossip, political posturing, teenage socializing – and big business. Many professionals have found that a few insider tricks and tips have turned social media into the dominant lead and conversion generator in their entire marketing strategy. But these methods aren’t reserved exclusively for social media marketing companies or social marketing experts.

Follow this guide to making sales on social media. Continue reading

April 10, 2014

Build a video SEO strategy for your brand

Video

Defining and executing a goal-driven strategy

This article originally appeared at Moz and is republished with permission.

Guest post by Phil Nottingham
Video expert, Distilled

philnottinghamThe core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippetsoptimizing for YouTube, and driving links back to your site within a couple of hours.

While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. And that is …

Defining and implementing a goal-driven strategy

Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don’t understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in. Continue reading