|The Native Matrix||Who is it written by?|
|Editorial staff||Sales staff/
|Who is it published by?||Publisher||Public relations||Sponsored content/
|*Sponsored content is designed to be read; native advertising is designed to be shared.|
Done right, it can complement your content marketing strategy
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Nearly everywhere you look these days, native advertising is booming. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.
The content often tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube, a snappy on Instagram, or a pithy 140 characters dose on Twitter. Continue reading