April 10, 2014

Build a video SEO strategy for your brand

Video

Defining and executing a goal-driven strategy

This article originally appeared at Moz and is republished with permission.

Guest post by Phil Nottingham
Video expert, Distilled

philnottinghamThe core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippetsoptimizing for YouTube, and driving links back to your site within a couple of hours.

While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. And that is …

Defining and implementing a goal-driven strategy

Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don’t understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in. Continue reading

April 7, 2014

How to engage bloggers down the long tail

<img ” alt=”Social Media Marketing” src=”http://socialmedia.biz/wp-content/uploads/2014/04/SocialMediaMarketing1.jpg” width=”600″ height=”479″ />

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

OMVS14Chris AbrahamIt’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

Continue reading

April 7, 2014

How to use a blog to personalize your brand

blog

Or, how to make a large entity more relatable for the public

Target audience: Marketing professionals, business bloggers, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Erin Steiner

Erin-SteinerIn the past decade, blogs have gone from personal diary sites to must-have social media tools for people of every professional stripe. They’re how big companies, celebrities and even political figures help make themselves relatable, share information and connect with their audiences and markets. Today, as you surf through the blogosphere, it often looks more like a billboard highway than authentic communication.

As a blogger myself (and one who started just before the “blog boom” of mid-2004), this makes me sad. I love blogging. I love the connections it can forge when it’s done right. I love the communities social marketing can build. Continue reading

March 31, 2014

Data integration! Key for a successful marketing campaign

data-integration
Data integration is the key to a successful marketing campaign.

Are your organization’s departments all on the same page?

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaData integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data entities is especially important. Follow this guide to understanding data integration for marketing professionals.

Marketing data can be spread across many departments in a given company. Huge data warehouses that aren’t linked create a situation where data is scattered across multiple channels. Data integration is needed to provide a common pathway between customer databases, customer relationship management systems, call centers, social marketing campaigns and point-of-sale systems. Continue reading

March 26, 2014

Why promoting a brand takes perseverance

persistence

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

Chris AbrahamIf you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global and impersonal and often anonymous. Plus, there’s no accountability.

At least in a bar, you can sit right next to the someone you want to meet and then just bide your time until there’s a lull in the noise or you can catch an eye. The Internet’s just not like that. Social media is loud and tends to be an insider’s club. We resonate with people we already know, be it in our in-boxes, our rivers of news, or our walls, we tend to tune out unknowns. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services, too. Continue reading

March 24, 2014

Do your Twitter followers matter to your brand?

Hard at work

Think about the kind of Twitter users you follow back

Post by Tristan Anwyn

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

When you were at school, there was a good chance that if you got caught hanging with the troublemakers, you were considered guilty by association.

Nowadays, the company you keep online can affect your brand’s reputation for good or ill. Just ask Republican politician Newt Gingrich, who ran into a mini-scandal during his 2012 presidential campaign when it came to light that 92% of his Twitter followers were fake accounts.

So how does the company you keep affect your brand? Continue reading