December 19, 2013

Google Authorship: Involve your staff in your brand

Google-Authorship-Markup

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists.

Chris AbrahamEncourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. 

So, it seems to me that since one can now lend one’s Double-Secret Clout-Mojo to websites in order to help their performance on organic Google Search, why not really pile on by not merely hiring high-caste bloggers to guest blog and claim authorship on your site the way I recommended two weeks ago, but to get everyone who has an email on your domain to lend their own personal Google juice to your SEO strategy? Continue reading

December 18, 2013

How to reach people you have no relationship with

rapportive
Use Rapportive to track down someone’s email address.

5 ways to turn a cold call into a warm call (and other business tactics)

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaAt Startup BD (the BD is for Business Development) in San Francisco last Thursday, Matt Van Horn, VP of Business at Path, shared five tactics for how to reach people you have no relationship with.

For social marketers, consultants or anyone who needs to reach out to potential partners, influencers, clients or customers, Van Horn offered a handy cheat cheat, which I’m reordering a bit here: Continue reading

December 17, 2013

When journalists trade newsrooms for business storytelling

5 scribes
From left, Michael Copeland, Ben Worthen, Dan Lyons, Harrison Weber & Brian Caulfield

More companies are hiring scribes to ramp up ‘content plays’

Target audience: Journalists, brand managers, SEO specialists, PR and marketing pros, business executives, entrepreneurs, nonprofits, educators, Web publishers.

JD LasicaAfunny thing is happening to a lot of journalists I know: They’re bailing on Big-J journalism.

But while many are leaving the profession of journalism, they’re taking their craft with them. Faced with the Incredible Shrinking Business Models of the old media economy, journalists have begun taking their storytelling skills to the business world, particularly tech.

Companies are snapping up journalists left and right. Today every company is a media company — and who better to tell these companies’ stories than journalists trained in the art of storytelling? Continue reading

December 16, 2013

5 successful Twitter campaigns by brands

4-logos

How customer incentives can attract more followers for your business

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Brian Flax

brian-flaxConsumers love free products, services, and incentives, and what better way to advertise to a large audience than by using a free service like Twitter? If your business already has a following, then your work is halfway done. As a business owner, all you have to do now is think of a good customer incentive you can post for your followers.

Don’t fret if you’re just getting started on Twitter; posting customer incentives can be an easy way to attract more followers and some retweets and favorites in the process.

Let’s take a look at some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses.

Walgreens’ free download

1Consumers love it when you can simplify their life in some way, and Walgreens took advantage of this fact in this effective call to action.

By directing followers to a free download that allows them to send photos from their phone to a local Walgreens for printing and pick-up, Walgreens attracted 99 retweets, 53 favorites, and a handful of comments from customers praising the app and sharing their success stories. Best of all, it didn’t cost the company a dime to promote. Continue reading

December 12, 2013

Say hello to the power of online communities


A one-minute video explaining Google+ Communities.

5 ways to join or create thriving communities

Target audience: Business executives, entrepreneurs, digital marketers, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers.

Guest post by Rohan Ayyar
E2M Solutions

rohanOnce upon a time, we’d listen to our friends and family as we go about making decisions for a new purchase. We would ask, they would tell us, and we’d then make a decision, having taking those inputs into consideration. While this might still be the norm, the Internet has ushered in a new trend: family and friends aside, we have communities and platforms teeming with people with varying levels of experience, knowledge, and insights on all things under the sun.

As the Internet evolved, small forums mushroomed, and eventually burgeoned into thousands of niche communities. Once concentrated around geeky “interest groups,” these communities have now matured to the point that they can make or break a business. That’s why community management is now a part of a smart content marketing strategy. Continue reading

December 11, 2013

Lean Startup: Highlights, photos & takeaways

Steve-Blank
Steve Blank at yesterday’s Lean Startup conference. Blank developed the Customer Development methodology, which launched the Lean Startup movement. (Photo by JD Lasica)

Insights from founders, execs & Lean practitioners

Target audience: Startup teams, founders, innovators, product managers, business executives, social business strategists, educators, Web publishers.

JD LasicaOver the years I’ve attended or spoken at scores of conferences, across the country and on four continents. Lately I’ve been drawn to startup conferences like Launch (the next one is coming up Feb. 24-26) and TechCrunch Disrupt.

Monday and Tuesday I attended my first Lean Startup Conference, at San Francisco’s Masonic Center and Fairmont Hotel on Nob Hill. Here’s my festive Flickr set.

The Lean Startup movement, inspired by author and Stanford professor Steve Blank and popularized by Eric Ries in his book The Lean Startup, is, in Wikipedia’s words, “a method for developing businesses and products [to help startups] shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he [Ries] calls ‘validated learning.’ ” Continue reading