Post by Rohan Ayyar
Remember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform in the world and has nearly as many users as the population of India or China.
Anybody who has been a user has seen the platform grow and evolve, usually for the better. 2013 and now 2014 has seen a number of changes to Facebook’s layout, its algorithm and its advertising model.
Here’s a quick reality check for marketers who want to keep up on Facebook’s latest changes. Continue reading