January 14, 2014

Should you hire a social media community manager?

community-manager

Think about who can convey your tempo to the world

Target audience: Business execs and managers, community managers, marketing professionals, SEO specialists, PR pros, brand managers, Web publishers.

Chris AbrahamHiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4 billion people who, at any moment, could engage you, your brand, company, product, or service — brands, companies, products, and services. Your slice of that humongous pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too?

We’re coming up on the 10-year anniversary of Facebook this February 4 and we’re still arguing about online authenticity. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Sort of like cheating. Continue reading

January 13, 2014

7 social media hacks to bring more traffic to your business

untweepsUntweeps: a free tool to help you remove dead wood from your Twitter account.

A short guide to making social media work for you

Target audience: Marketing professionals, PR pros, brand managers, businesses, educators, Web publishers, journalists.

Andrew-LisaFor business owners and marketers, social media is much more than just a place to post pictures of your kids and gripe about politics. For us, it’s a powerful tool that brings customers closer and keeps them coming back. It can, however, also be a tedious time drain that wastes precious resources or that can even damage your online reputation.

A few key hacks, however, can make social media the jet fuel in your online marketing strategy. Follow this guide to making social media work for you. Continue reading

January 9, 2014

6 tips for creating a bond with consumers via social media

smartphone
Image via Flickr by MDGovpics

Target audience: Businesses, digital marketers, brand managers, Web publishers, content creators, SEO specialists, PR pros.

Guest post by Teddy Hunt

teddy-huntWhile businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan. Continue reading

January 8, 2014

Why content marketing will ultimately triumph over link building

bigstock-Vintage-magnifying-glass-comp
BigStockPhoto image by Andrey Armyagov

Two radically different paths to getting discovered in Google search

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamLike Reese’s, link builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.

Without the content marketers and copywriters, there’s no there there. Without copy, there’s no text, and without text, Google is blind. Without well-written, high quality, descriptive and easily understandable copy, link builders tend to compensate by doing keyword research and writing clunky but functional hooks that used to work well enough luring the bots, spiders, and indexing agents. Continue reading

January 6, 2014

2014 conferences: Social media, tech, mobile & marketing

Brian-Wong
Brian Wong, co-founder of Kiip, at the last Venture Summit (photo by JD Lasica).

Our SuperGuide to 2014 conferences and events

JD LasicaFor the past several years, the team at Socialmedia.biz has assembled a SuperGuide of the best social media, technology, marketing and media conferences for the upcoming year, which we publish the first Monday of the year.

This year’s calendar of 2014 conferences and events is bigger and beefier than ever. It’s hard to put out separate social media, tech, marketing and mobile conferences, given that more than half of them would bleed over to other categories as well. Thus, one SuperGuide. (Hope you’ll come over and Like our Socialmediadotbiz Facebook page, too!)

Search for a term on this page if you’re looking for a particular kind of event or the name of an event, or click on the tabs below to see the conferences taking place month by month. We’ll post new calendar updates as new blog posts on the first of each month throughout the year.

I can guarantee you we’ve overlooked some strong events and probably messed up a listing below. If you know of other must-attend events, please add them by posting in the comments at the bottom. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

Google-Authorship-Markup

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists.

Chris AbrahamEncourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. 

So, it seems to me that since one can now lend one’s Double-Secret Clout-Mojo to websites in order to help their performance on organic Google Search, why not really pile on by not merely hiring high-caste bloggers to guest blog and claim authorship on your site the way I recommended two weeks ago, but to get everyone who has an email on your domain to lend their own personal Google juice to your SEO strategy? Continue reading