Instead of paying for content distribution, look at forming meaningful relationships with your customers for free word-of-mouth advertising.
Rely on supporters’ genuine enthusiasm rather than on paid distribution
Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, social media managers, Web publishers.
Post by Brian Flax
Facebook and Twitter are well-known social networking sites that businesses can easily use for their social media marketing campaigns. Although services like Facebook Advertising do come at a cost, most features on Facebook are provided free of charge – at least for now. It seems like every other week, we’re seeing a new IPO for a social networking site, meaning companies now have to appease investors and turn a profit, ultimately at the cost of users of the service.
In this article, we’ll take a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. Continue reading
Photo by Intersection Consulting
Simple steps to get more out of your social media efforts
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
This week I am going to just take it back to basics.
Here’s a list of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating.
Add social media information to print media
1This is the most effective way to grow your followership organically without needing to resort to either buying followers or playing the super-aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them. Continue reading
The most exciting aspect about tech, for me at least, is the exponential nature of technological change. We can see this in the big tech changes of the past 100 years. A century ago, the big technological change came from the invention of cars and planes, 70 years ago it was TV, 40 years ago the personal computer. Now, the pace of technological change is so fast that major new inventions are unveiled practically every day.
Donning Google’s cutting-edge wearable headset to film both participants’ eye-level views of a tech conversation
In fact, just a few days ago I was able to take part in a first-of-its-kind technological experiment. My good friend Enon Landenberg, the CEO of Infinity AR, invited me to participate in the first-ever Glass-to-Glass interview. The idea was that we would don Google’s cutting-edge wearable headset and use it to film both of our eye-level views of a tech conversation.
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Continue reading
New communication annoyances that are now part of our lives thanks to social media
Target audience: PR professionals, marketers, content creators, communicators.
Every year I write a post on my blog Spark Minute listing my least favorite communication annoyances. Amazingly, year after year, these articles have consistently been among my most successful articles.
Given their popularity, I decided to take this year’s list of annoyances, and the past three years of annoyances and compile them into an ebook of 58 annoyances you can download for free. Just register below to get your free copy (PDF, Apple iBook, and Kindle versions available). Continue reading
Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Guest post by Megan Totka
Twitter can be a powerful marketing tool for any small business. But it’s not easy navigating the fast and furious world of tweets and retweets—building lists, knowing who to follow, and finding conversations that relate to your business can overwhelm even people who’ve been using Twitter for a while.
Fortunately, using Twitter effectively for your business doesn’t have to be complicated. These top 10 tools (brought to you in no particular order) can help you maximize your social media marketing efforts on Twitter, letting you spend less time figuring things out and more time actively growing and cultivating your network. Continue reading