January 29, 2014

Social media may not be 100% free for much longer


Instead of paying for content distribution, look at forming meaningful relationships with your customers for free word-of-mouth advertising.

Rely on supporters’ genuine enthusiasm rather than on paid distribution

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, social media managers, Web publishers.

Post by Brian Flax

BrianFlaxFacebook and Twitter are well-known social networking sites that businesses can easily use for their social media marketing campaigns. Although services like Facebook Advertising do come at a cost, most features on Facebook are provided free of charge – at least for now. It seems like every other week, we’re seeing a new IPO for a social networking site, meaning companies now have to appease investors and turn a profit, ultimately at the cost of users of the service.

In this article, we’ll take a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. Continue reading

January 27, 2014

11 tips to make your social channels more awesome

intersection-consulting
Photo by Intersection Consulting

Simple steps to get more out of your social media efforts

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamThis week I am going to just take it back to basics.

Here’s a list of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating.

Enjoy!

Add social media information to print media

1This is the most effective way to grow your followership organically without needing to resort to either buying followers or playing the super-aggressive game of follow prospects in the hope that they follow back; and, if and when they don’t, unfollowing them. Continue reading

January 23, 2014

What the first ever Google Glass-powered interview says about the future of tech

Ayelet NoffThe most exciting aspect about tech, for me at least, is the exponential nature of technological change. We can see this in the big tech changes of the past 100 years. A century ago, the big technological change came from the invention of cars and planes, 70 years ago it was TV, 40 years ago the personal computer. Now, the pace of technological change is so fast that major new inventions are unveiled practically every day.

Donning Google’s cutting-edge wearable headset to film both participants’ eye-level views of a tech conversation

In fact, just a few days ago I was able to take part in a first-of-its-kind technological experiment. My good friend Enon Landenberg, the CEO of Infinity AR, invited me to participate in the first-ever Glass-to-Glass interview. The idea was that we would don Google’s cutting-edge wearable headset and use it to film both of our eye-level views of a tech conversation.

Continue reading

January 22, 2014

An automated solution for blogger outreach research

grouphigh
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

Chris AbrahamI am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Continue reading

January 21, 2014

Free ebook: 58 annoying communications that must end

58 Annoying Communications That Must End

New communication annoyances that are now part of our lives thanks to social media

Target audience: PR professionals, marketers, content creators, communicators.

58 Annoying Communications That Must EndDavid SparkEvery year I write a post on my blog Spark Minute listing my least favorite communication annoyances. Amazingly, year after year, these articles have consistently been among my most successful articles.

Given their popularity, I decided to take this year’s list of annoyances, and the past three years of annoyances and compile them into an ebook of 58 annoyances you can download for free. Just register below to get your free copy (PDF, Apple iBook, and Kindle versions available). Continue reading

January 16, 2014

Top 10 tools to get the most out of Twitter for your business

Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Megan Totka
ChamberofCommerce.com

twitter1MeganTotkaTwitter can be a powerful marketing tool for any small business. But it’s not easy navigating the fast and furious world of tweets and retweets—building lists, knowing who to follow, and finding conversations that relate to your business can overwhelm even people who’ve been using Twitter for a while.

Fortunately, using Twitter effectively for your business doesn’t have to be complicated. These top 10 tools (brought to you in no particular order) can help you maximize your social media marketing efforts on Twitter, letting you spend less time figuring things out and more time actively growing and cultivating your network. Continue reading