June 16, 2014

6 things to keep in mind when hiring a social media expert

Social media managers implement the strategy themselves. Consultants build, teach and move on.

Social media managers implement the strategy themselves. Consultants build, teach and move on.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators.

Post by Andrew Lisa

Andrew-LisaIf you’re spending too much time on social media – or too little – you may want to consider hiring a social marketing expert. Your business’s most direct link to customers, social media gives your business personality, voice and – most importantly – reach. If you can’t do it yourself, be honest about your own talents and limitations and bring a pro into the picture. But first, consider the following.

Unless you need a manager, get a consultant

1There are different kinds of experts. Managers construct, implement and maintain a social media strategy. Their services are ongoing. Consultants, on the other hand, immerse themselves in a business, analyze what they have and what they need, and then they teach dedicated staff members how to implement and run the strategy. Once they’re confident that the client business has it down, they – and their fee – move on. Continue reading

June 9, 2014

Google begins to integrate G+ & YouTube channels

GPlus

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamGoogle Plus isn’t dead, despite rumors to the contrary. In fact, it’s becoming more and more embedded into everything that is Google.

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Continue reading

June 2, 2014

How to incorporate agile business techniques into your marketing

Agile business
The agile business philosophy adapts well to social marketing.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, educators.

Post by Andrew Lisa

Andrew-LisaAgile business – a philosophy that involves frequent, meticulous planning sessions followed by “sprints,” and then reevaluation – has been used in many industries to make businesses more flexible and competitive.

The success of agile business models has been so profound, in fact, that some enterprises are beginning to incorporate the concept into their social media marketing plans. Many are finding that the up-to-the-minute, real-time nature of social media is a natural framework for the agile business theory to flourish. Continue reading

May 27, 2014

Facebook is changing — is your marketing ready?

social bakers

Post by Rohan Ayyar
E2M Solutions

rohanRemember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform in the world and has nearly as many users as the population of India or China.

Anybody who has been a user has seen the platform grow and evolve, usually for the better. 2013 and now 2014 has seen a number of changes to Facebook’s layout, its algorithm and its advertising model.

Here’s a quick reality check for marketers who want to keep up on Facebook’s latest changes. Continue reading

May 22, 2014

7 steps to improve your brand’s content curation

content-curation

And 3 good tools to get you on the right track

Post by Nikhil Jain

Target audience: Curators, aggregators, media managers, brands, content creators, publishers, marketing professionals, SEO specialists, PR pros, educators, Web publishers, journalists.

nikhil-jainWe all know the benefits that come with smart content curation, but how do you do it right?

This article outlines what constitutes effective, smart, ethical content curation — and how that makes good business sense, too.

What is content curation?

In the social media world, it’s no secret that technology is a powerful tool that can boost customer satisfaction, but what about devoting resources to enhance your brand’s online reputation?  Continue reading

May 19, 2014

4 new ways to use social to grow your business

LinkedIn
LinkedIn just announced its Content Marketing Score, helping you focus your content based on what resonates with people.

Target audience: Marketing professionals, small business owners, business executives and managers, PR pros, brand managers.

Post by Susan Payton

susan-paytonYou’re already sharing content with your social followers and engaging in conversation. Great. Welcome to 2010. Now it’s time to master something new in the realm of social.

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business.

Trend 1: Using social for customer service

1While this trend really started a few years ago when Dell started using Twitter to successfully manage customer issues, it has really caught on with other brands more recently. Continue reading