Or, how to build an awesome brand that takes flight
This article originally appeared on Moz and is republished with permission.
Posted by Mackenzie Fogelson
CEO, Mack Web Solutions
Every day, things are changing in search engine optimization. If you’re not already working on adapting, today’s the day. It’s time.
It’s not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that’s been going around. It’s that there’s a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1It will help you weather Google’s algorithms
Building an online community is one of the best ways to weather Google’s algorithms. If you’re continuallychasing the algorithm, you’re putting all of your power in what Google’s going to do next. If you’re building a community around your business, you’re putting the focus where it belongs: on your business. Building a strong company and brand isn’t something that Google can take away. Continue reading