February 20, 2014

Dominate your personal brand on Google Images

Feed Google with the freshest donuts you can!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

chris-abraham-google-plusChris AbrahamMy buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments — he just doesn’t like what he sees when he searches for his name.

I took a look and the fix was simple: he is a ghost online. When I say he’s a ghost, I don’t mean he’s invisible, he’s just translucent. Google doesn’t like to work too hard on delivering results, but when Google can’t find recent, fresh, and accurate photos, it tends to dig through the dumpster for just about anything. Google can get desperate.

In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest, news sites, LinkedIn,FacebookTwitter, or Google+, he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. Continue reading

February 18, 2014

Using brand ambassadors to complement your social media campaign

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Brand ambassadors know the difference between establishing contacts and spamming.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaIn the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the brand to interested parties. Social butterflies who enjoyed interacting with people, early brand ambassadors combed nightlife spots, events, conferences, and parties, bringing with them the news about the business, whose intricacies they made it their business to obsess over.

Modern brand ambassadors are much more technologically inclined, and they spend much of their time “going out” on social media. Continue reading

February 12, 2014

Top 10 monitoring tools for Twitter & other social media platforms

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Image by √oхέƒx™ on Flickr

How to stay on top of what your customers are saying about your business

Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Megan Totka
ChamberofCommerce.com

MeganTotkaIf you’re going to use social media effectively for your small business, it’s important to stay on top of what’s being said about your business, your brand, and your industry. This roundup of social media monitoring tools can help you do just that.

One quick note: We’re not including HootSuite on this list, because most businesses already know about this one (and we’ve written about it many times in the past). However, if you haven’t heard of it, you should check it out: HootSuite is available in both free and paid versions and includes social media monitoring, automation, and analytics for multiple channels.

Our list contains five Twitter-specific tools, and five general tracking and analytics services that cover multiple social media platforms.

Did we miss any? What are your favorite social media monitoring tools — paid or free? Let us know in the comments! Continue reading

February 6, 2014

InContext: The coming onrush of contextual devices

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VCs Josh Elman, Charles Hudson and Bubba Murarka (the three gents at center) were among the speakers on hand at InContext 2014 (Photo by JD Lasica).

Will contextual data create better user experience that drive more engagement?

Target audience: Tech professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaWe all know that the rush toward the mobile Internet is the mother of all megatrends. Less well known is a fascinating, still nascent subset of mobile: contextual mobile devices. That was the topic of an afternoon gathering yesterday called InContext 2014, hosted by EverythingMe yesterday at Terra Gallery in San Francisco’s SoMa district.

(It’s a crazy week for me. Here are the Flickr photos I shot Monday and Tuesday at Startup Grind in Silicon Valley. Yesterday, InContext. Today, attending CMX Summit to hear about community building.)

At InContext, venture capitalists, entrepreneurs, mobile analysts and journalists exchanged views on what looks to be the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it. Continue reading

February 5, 2014

The wrong and right ways to use humor on Twitter

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Twitter can be a powerful social media marketing tool when used correctly.

Post by Brian Flax

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

brian-flaxAs a social media manager and search optimization strategist, I’ve used Twitter extensively as a social media marketing tool for businesses across the United States. When I’m deciding what type of message to tweet, I always keep the business and its target market in mind. Humor is a great way to reach your audience, attract more followers, and obtain valuable retweets from other users of the service. However, it must be deployed delicately and with discretion.

In this article, I’ll discuss the importance of humor that social media marketing experts can use in their day-to-day marketing campaigns. We’ll also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience. Continue reading