Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, educators, Web publishers, journalists.
Why is Google being such a hard-ass? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Because there are not only billions of dollars being spent in trying to get to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.
And, because getting to the top of Google is a puzzle that the world’s top minds are working on. The moment that Google rolls out a new algorithm to plug exploits and vulnerabilities, minds are working on finding new glitches, blind spots, and vulnerabilities for some serious exploitation.
It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Continue reading →
Randi Zuckerberg at her book release party in San Francisco on Thursday night.
Randi Zuckerberg’s new book offers wise advice on how to balance our personal & professional lives online
Target audience: Small and mid-size businesses, entrepreneurs, marketing professionals, social media managers, college students, job seekers, Facebook users and anyone navigating the social media landscape.
Cool your online jets, kids. You too, mom and pop. Step away from the habit of 24/7 smartphone gratification. Friend only real friends. Treat others with respect. And don’t try to carve out an Internet persona different from your real-world self.
Those are a few of the common-sense prescriptions Randi Zuckerberg offers for the legions of always-on overindulgers bingeing on a social media sugar high in her new book Dot Complicated (249 pages, HarperCollins), coming out tomorrow. Continue reading →
9 tips on how to put short-term video to work for your business
Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, video producers, educators, Web publishers, journalists.
Vine is a powerful video platform based on the concept of Twitter and brought to you by the people who invented the term micro-blogging. Like Twitter, it isn’t just for entertainment, and marketers and advertisers quickly realized the power of the app that decided six seconds is all a good video really needs.
Follow this guide of do’s and don’ts to making sure your Vine video sings for your business, nonprofit or organization.
Do display your brand
1In the quest to tell a story in a seemingly impossible amount of time, it is so easy to forget that your brand logo or image should be visible somewhere in the Vine video for all six seconds (or most of them). Continue reading →
Establish brand awareness with a solid content marketing strategy framework
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.
By Stephanie Chang SEO Consultant, Distilled
Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your brand or your client’s site.
Why should you care about content marketing?
According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of B2B (business to business) companies are planning to increase their content marketing spending. Knowing that the demand for content marketing is increasing, it’s worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site. Continue reading →
Reputation management is not about dressing up mistakes
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Most online reputation management (ORM) agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment, and terrible happenstance; however, this is all assuming you’ve been done wrong.
I call this scenario “the clean.” The crime scene may well be bloody and I may well need to don a Hazmat suit, fill my bucket with Clorox bleach, and get scrubbing with my stiff brush until the apartment is again rentable. The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal. Continue reading →
Follow the 80/20 rule and know the difference between self-promotion & providing value
Target audience: Marketing professionals, community managers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.
By Mackenzie Fogelson
CEO, Mack Solutions
Building a community around your company is hard work. Just as with SEO, there are no tricks. Nothing you can buy in bulk. There really is no easy way to do it. Even when you’re working with a marketing or advertising agency, you can’t just put in an order for a large community at the drive-thru window and expect it to happen overnight. You’ve got to do the work.
Building community is about building awareness, and that involves a cohesive blend of many crucial components, including SEO, content, and social media marketing.
If you want to effectively use social media to grow your company, then you have to build a community around it. At the heart of building community is sharing and providing something of value. Continue reading →