How to take the tedium out of tag management
Target audience: Brand managers, digital marketers, SEO specialists, PR pros, business executives, entrepreneurs, educators, Web publishers.
Guest post by Rohan Ayyar
Understanding user behavior on the Web is the key to success in digital marketing. However, managing that information isn’t as easy as it might seem.
There’s no shortage of information available — customers, data, insights, it’s all within reach. There was a time when all this information was buried deep within web logs, as we used to call it. Details about site traffic and visitor tracking fell under the purview of webmasters and “site admins.” Along came Google Analytics, which democratized and demystified all of this information for site owners. However, it still required the work of developers to insert code into the site and do magic with it. Continue reading