If you’ve ever seen your favorite performer live, then you know the feeling of being a part of a crowd of hundreds of people sharing the same emotion. That’s one of the greatest things about music – it enables groups of people to share a unique bond. The feeling is even greater for musicians, when they create music. The problem is that finding the right people to create with and to get your music out there takes resources that many artists simply can’t come up with.
Many of my friends (we all have that one friend who is desperately trying to make it big as an artist) ask me for my advice on how to succeed in the music industry, and I immediately point them towards social networks. “Won’t I get lost in the masses?” They ask. “Well,” I reply, “it’s all about picking the right one.” Not that I have much experience as a musician, but I do know what it takes to market yourself and be heard. Continue reading