This article originally appeared on Moz and is republished with permission.
Post by Chris Winfield
Over the past 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and so on), and I can tell you first-hand that it has helped me and my companies in an enormous way.
It’s brought me:
- Publicity (obviously)
- Improved Employee Morale
Even more important, I have helped hundreds of businesses and friends get coverage. In many cases, the coverage they received was the tipping point for their career or business. A couple of weeks ago, someone who I met at a conference and became a friend of mine told me:
“Incidentally, your advice on PR in the past has been invaluable with [their domain] – PR is our biggest source of traffic by miles.”