Google has done it again. No, they haven’t come out with a new feature, tool, or platform designed to enrich our digital lives — they’ve killed another useful and beloved feature that millions depended on daily. First it was the Google Reader … and now it’s the Google Keyword Tool.
This move feels like Google has casually flushed years of SEO work down the drain and sent experienced, confident Internet marketers to scramble around in the dark. Continue reading →
Ditch the skulking and try genuine, open engagement
Target audience: Marketing and PR professionals, campaign strategists, brand managers, businesses, educators, Web publishers.
Avenerable tradition in marketing and public relations is the grassroots campaign. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. Maybe even circulate a petition. You don’t have to be in PR to know what this is and how effective it can be when done right.
But when we started shifting PR online, we started shifting other things, too. Grassroots started to seem so 20th century. If, on the Internet, no one knows you’re a dog, why bother getting real people for your grassroots campaigns? Why not fake the whole thing? These fake grassroots campaigns, called astroturfing, caught on about 10 years ago and still haven’t died out. Continue reading →
The best tools for curating inbound content that comes across your desk, plus measuring your curation success
Target audience: Curators, content marketers, marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.
By Gianluca Fiorelli
Last year I published The Content Curation Guide for SEO, but with the passage of time I thought it needed a fresh edition. This post digs deeper into an aspect of content curation that is actually the most widely used and useful to content marketers who must deal with social media curation as part of their duties.
It’s important to include social content curation in your inbound marketing strategy. So below you’ll learn how to prepare, organize, execute, and analyze your social curation activities — and what tools to use. (And see Socialmedia.biz’s earlier articles on the curation wave and top curation tools.) Continue reading →
Identify influential gatekeepers, then offer value
Target audience: Marketing professionals, brand managers, businesses, SEO specialists, PR pros, nonprofits, educators, Web publishers, journalists.
Guest post by Alicia Lawrence
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content on other people’s sites is a critical part of their everyday duties.
Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeepers — the folks who control what is published on their sites. Here are some tips on how to build a network of gatekeepers that will be relevant to you and your readers — a network you’ll need to maintain! Continue reading →
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, educators, Web publishers, journalists.
Iam back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms and sitcoms: “he was a decade older than his photo” and “he looked nothing like his photo” or “he was nothing like the way he described himself,” and “I really felt like I was bait-and-switched” and even, “if he thought he could lure me here under false pretenses and then make it all good on charm and personality, it didn’t work: he was charmless and lacked personality.”
Google feels the same way.
But because Google was built by an army of earnest, hopeful, and lonely nerds, it has taken over five years for Google to get a clue. Continue reading →
Startup seeks to make online networking more efficient
As professionals who live in an era where everything is social, where most things we do matter only if they are liked, shared or reposted, it is no longer a cliché to say that “it’s all about who you know.” Regardless of the profession we chose for ourselves, or the industry we want to master, we all learn at one point or another that personal networking is a crucial element in the process of expanding our business presence and reputation. The real question is simply how to make the networking process more efficient.
Take, for instance, the world of communications and PR – a world that is near and dear to my heart. Everyone from large brands to small startups wants to get their names out there, and social media has made that process easier than ever before. Yet, we still travel the world to meet people, to attend conferences, to chit-chat and build connections. Why is this real-world connection still so important considering the power of social media and other technologies? Continue reading →