December 8, 2014

The Goldilocks of Online Collaboration

Goldilocks and the 3 BearsTarget audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamI love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for webinars or virtual classrooms. There is GoToWebinar, of course, but the price point sells me a mega-yacht when all I really want is a very lovely and blue sea capable sailboat. Join.me is the boat I tow to the launch but I needed something that I could take on an around-the-world blue water cruise. I don’t need an ocean liner for that and GoToWebinar starts at oceanliner.

ClickWebinar has been the Goldilocks solution for me.  While GTW starts at a minumum of 100 attendees for $79/month billed annually ($99 for month-by-month), ClickWebinar starts you off with only 25 attendees for only $22.50/month billed annually ($30 for month-to-month). If I need more, I upgrade.

In addition, you can brand ClickWebinar white label, allowing me to make it my own. I don’t know if you know this about me, but I have lived around the world and ran a DC-based business from Berlin, German, for a couple years. Like Join.me, ClickWebinar gets global. It’s been developed abroad and is known for its Simultaneous Chat Translation. Simultaneous Chat Translation allows attendees who are not native English-speakers to engage in the conversation via chat using their own language, automagically-detected, with the understanding that their Spanish, German (and 50 others as it uses Google Translate) will go from their native tongue (where they’re their smartest) to your native tongue (where you have the best comprehension).  The reason why it works is that there are a lot of people who may well comprehend English, for example, but might not feel a little shy about participating in English. It’s a very powerful equalizer, both for Q&A and for mutliligual training and support.

Of course, ClickWebinar also has all the other stuff: destop, browser, or presentaiton-sharing, audio & video conferencing, social media sharing, polling, moderated Q&A and chat, and meeting recording. Like Join.me and GoToWebinar, the littler and bigger, the too hard and too soft, the too small and too big, ClickWebinal also offers mobile support via tablet, Android, and iOS devices.

In a perfect world, I would be able to work from anywhere with absolutely anyone. Thank you, Internet. For me, it’s all about finding my Goldilocks solution, finding the solution that’s just the perfect fit for me.  Until now, I only knew about the dinghy and the yacht. It’s good to know that there are quite a few Enterprise-level solutions for the thing that we digital nomads find ourselves doing more and more: taking all of our meetings online, be it via a quick IM, Skype call, conference call, or full-fledged webinar.

For me, it’s all abou the perfect tool tool for the job. Not too big, not too little, but just right.

December 3, 2014

5 tools to build your social media empire

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Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamWhile I aspire to build my company Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.

So, while I am building my empire, here are some of the tools I am looking at and using. Continue reading

November 19, 2014

5 social apps to turbo-charge your productivity

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Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamThere are both a number of applications I use every day and several I have played with that I thought I would share with you today. If you work in the marketing realm, or if you’re running a startup, or you’re the social media guru at your office, you’ll likely find some of these five apps will enhance your productivity.

I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them.

Circloscope

CircloscopeAfter complaining about Google+ in such articles as Why Google Plus is more like a forum than a social network and Hey Google! Here’s why Google+ is still a ghost town  and Why Google+ Is the Antisocial Network, a number of Plussers came to my aid, telling me what a mess my Circles were. Continue reading

November 11, 2014

5 big ideas for Social UX success

JD LasicaI‘m in Peru for the first time. Over the weekend I headed up to Cusco and spent a day at Machu Picchu (more about that at a later date at Cruiseable).

Today I spoke for the second time at the annual conference put on by Grupo de Diarios America (GDA), this one at the headquarters of El Comercio in Lima, Peru. Continue reading

November 5, 2014

4 startup product blogs that can teach you a thing or two

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Post by Diana Doherty
Chamber of Commerce.com

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Are you just getting your business blog up and running? Maybe your company already has a blog, but it just seems to get lost in the background noise of the Internet. Rather than looking for how-to guides on blogging for business, take a look these other startup blogs to see what they’re doing right.

Buffer blog

This social media sharing app Buffer struggled to gain exposure until they launched the Buffer blog. The content on their blog now gets thousands of shares. How did Buffer create such a far-reaching blog? Continue reading

October 30, 2014

Have you cut the cord from traditional media?

PlutoTV

Now you can add Pluto.TV to your mix of news and curation sources

Ayelet NoffOften I find myself stopping and considering just how far we’ve come as a society. The information age has brought about so much that you can find out about just about anything with a couple of taps or mouse clicks. However, this overflow of information is a mixed blessing: When you have so much information flowing in from so many sources, how do you separate what’s important from the noise?

That question is the reason why, despite so many advances in media, people still rely on old-fashioned outlets, such as newspapers, radio and television, as a source for hardcore news. When it comes to subjects of profound international concern and impact, like the rise of ISIS for instance, traditional outlets have an advantage: professional framing and analysis. While there are definitely a lot of bloggers out there who are just as knowledgeable as journalists who work for traditional media, the blogosphere in general has fewer filters – and that can be a problem when you’re dealing with subject matter as delicate as militant jihadists. Continue reading