May 20, 2015

Content is king, so make sure your brand content stands out

OriginalContent
Marketers are turning to new tools to make sure the content is seen.

How Snapchat, Medium and LIFE IN HI-FI are emerging as key social marketing platforms

Ayelet NoffWith the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.

However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Continue reading

May 14, 2015

3 big Facebook changes that could affect your business

facebook-messenger-notification

Add these new tricks to your business’s social media marketing toolkit

Target audience: Small businesses, marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, educators, Web publishers.

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaKeeping up with changes in social media can often feel like a losing battle. From algorithm updates to complex features and add-ons, platforms like Facebook often seem to be ever-evolving. There are, however, three big changes you can look forward to in the remaining months of 2015 that may be good for business. These developments not only increase engagement, but allow you to reach out to your audience in new and exciting ways.

Keep your eye out for these new additions to Facebook, and incorporate them into your social media marketing toolkit. Continue reading

May 4, 2015

Promote your book with influencer marketing

‘Never forget that every profile, website & blog represents a person, a soul, an ego & a heart’

Target audience: Marketing professionals, authors, self-publishers, PR pros, brand managers, SEO specialists, educators, Web publishers, journalists.

Moran_3E_COVER-230x300Chris AbrahamAfew days ago at GroupHigh’s Outreach Marketing Virtual Summit I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson.

The most important part of the premise of this entire presentation is that I have never been retained by a publisher, only by authors who have taken it upon themselves to span the marketing gap in the absence of serious marketing efforts by their publishing houses. They all took responsibility for the success of their books online with online influencers. Continue reading

April 27, 2015

100% discount codes for the Realtime Marketing Lab 2015 Spring Tour

The Realtime Marketing Lab 2015 Spring Tour

This is not your older sister’s social media conference

Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

Chris AbrahamI‘m going on a dog-and-pony show with Bob Fine and Michelle Shummel in a couple weeks. We’re calling it the The Realtime Marketing Lab 2015 Spring Tour.  I’ll be riding my motorcycle from DC (Monday, May 4th) to NYC (Wednesday, May 6th) to Boston (Friday, May 8th) and then flying East with Bob and Michelle and we’ll be hitting Seattle (Monday, May 11th), San Francisco (Wednesday, May 13th), and Los Angeles (Friday, May 15th) — every one of the links below offers you a 100% discount over the $99 registration fee, thanks to my company, Gerris Corp. Continue reading

April 27, 2015

Women have a natural marketing advantage

Women's Business Social
Photo by Ginger Hendrix Pape via Jodi Womack / Creative Commons BY

Ask, listen & respond before you get down to business

Target audience: Marketing professionals, PR pros, brand managers, women in marketing groups, SEO specialists, businesses, nonprofits, educators.

Post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaWhen it comes to marketing, women have a natural advantage. We’re social creatures, and we understand human nature. To cut through the marketing noise and earn customers, we have to take our natural instincts to a whole new level.

With all the distractions online, it’s not easy to get and keep the attention of potential customers. If your offers don’t tap right into their collective psyche, you’ll lose them to a sinful dessert recipe, breaking news, or Trivia Crack before they even get to your email or Facebook post about your awesome new thing.

How do you compete with all that? Continue reading

April 21, 2015

Why you should hang your shingle on Medium

medium

Use Medium to bring your writings to a younger, hipper audience

Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

Chris AbrahamIdon’t write for SEO or SEM. I write to share my ideas and to build brand recognition. What I want and need are eyeballs on my work — as many as possible, especially among the influencer class.  Duplicate content doesn’t worry me so I have agreements with Socialmedia.biz, Business2Community, Social Media Today, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! and other network affiliates.

Today I’d like to show you how to tap Medium’s social network, friend network, and import tool to take your under-read and unappreciated articles and shoehorn them into the hottest and most chic writers platform ever invented.

What’s best about Medium, however, is that it takes your boring WordPress posts and makes them not only as beautifully rendered as all the top global online publications, but it makes your work easier to read, more compelling, completely mobile-friendly via a responsive template, it offers readers an idea as to how long each read will take, and even enforces citation to your source blog if you import your article directly from your home site via their URL importer. Continue reading