November 19, 2014

5 social apps to turbo-charge your productivity

Girl-with-laptop

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamThere are both a number of applications I use every day and several I have played with that I thought I would share with you today. If you work in the marketing realm, or if you’re running a startup, or you’re the social media guru at your office, you’ll likely find some of these five apps will enhance your productivity.

I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them.

Circloscope

CircloscopeAfter complaining about Google+ in such articles as Why Google Plus is more like a forum than a social network and Hey Google! Here’s why Google+ is still a ghost town  and Why Google+ Is the Antisocial Network, a number of Plussers came to my aid, telling me what a mess my Circles were. Continue reading

November 11, 2014

5 big ideas for Social UX success

JD LasicaI‘m in Peru for the first time. Over the weekend I headed up to Cusco and spent a day at Machu Picchu (more about that at a later date at Cruiseable).

Today I spoke for the second time at the annual conference put on by Grupo de Diarios America (GDA), this one at the headquarters of El Comercio in Lima, Peru. Continue reading

November 5, 2014

4 startup product blogs that can teach you a thing or two

buffer-moz

Post by Diana Doherty
Chamber of Commerce.com

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Are you just getting your business blog up and running? Maybe your company already has a blog, but it just seems to get lost in the background noise of the Internet. Rather than looking for how-to guides on blogging for business, take a look these other startup blogs to see what they’re doing right.

Buffer blog

This social media sharing app Buffer struggled to gain exposure until they launched the Buffer blog. The content on their blog now gets thousands of shares. How did Buffer create such a far-reaching blog? Continue reading

October 30, 2014

Have you cut the cord from traditional media?

PlutoTV

Now you can add Pluto.TV to your mix of news and curation sources

Ayelet NoffOften I find myself stopping and considering just how far we’ve come as a society. The information age has brought about so much that you can find out about just about anything with a couple of taps or mouse clicks. However, this overflow of information is a mixed blessing: When you have so much information flowing in from so many sources, how do you separate what’s important from the noise?

That question is the reason why, despite so many advances in media, people still rely on old-fashioned outlets, such as newspapers, radio and television, as a source for hardcore news. When it comes to subjects of profound international concern and impact, like the rise of ISIS for instance, traditional outlets have an advantage: professional framing and analysis. While there are definitely a lot of bloggers out there who are just as knowledgeable as journalists who work for traditional media, the blogosphere in general has fewer filters – and that can be a problem when you’re dealing with subject matter as delicate as militant jihadists. Continue reading

October 26, 2014

One dashboard to rule them all

cyfe

Collect all of your disparate web apps, services, feeds & APIs into one place

Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

oktopostChris AbrahamOne of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.  

I am exploring a couple of new and exciting services that have landed in a pretty mature and competitive space but are competing handily because they’re doing things a little different and a little better — and sometimes quite a lot.

Two of the most interesting are Cyfe and Oktopost. Here’s a look. Continue reading

October 6, 2014

SMS marketing: A good add-on for your social media campaigns

SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries.

The power of coupons to convert … and other mobile tips

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaShort message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing.

At its purest, in fact, SMS marketing is social marketing. Club promoters and entertainment publicists have used SMS marketing as a cornerstone of their campaigns to create buzz and increase sales since the technology appeared 22 years ago. Your business can, too. Just know the medium and develop a strong strategy. Continue reading