April 27, 2015

100% Discount Codes for The Realtime Marketing Lab 2015 Spring Tour

The Realtime Marketing Lab 2015 Spring Tour

This is not your older sister’s social media conference

Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

Chris AbrahamI‘m going on a dog-and-pony show with Bob Fine and Michelle Shummel in a couple weeks. We’re calling it the The Realtime Marketing Lab 2015 Spring Tour.  I’ll be riding my motorcycle from DC (Monday, May 4th) to NYC (Wednesday, May 6th) to Boston (Friday, May 8th) and then flying East with Bob and Michelle and we’ll be hitting Seattle (Monday, May 11th), San Francisco (Wednesday, May 13th), and Los Angeles (Friday, May 15th) — every one of the links below offers you a 100% discount over the $99 registration fee, thanks to my company, Gerris Corp.

Here are the dates and the discount link codes for The Realtime Marketing Lab 2015 Spring Tour:

Here’s some more information about The Realtime Marketing Lab 2015 Spring Tour:

  1. This is not your older sister’s social media conference.
  2. We don’t believe in panel discussions in which you don’t learn anything.
  3. We don’t believe in charging exorbitant prices to both the sponsors and the attendees.
  4. And we don’t believe in making you fly across the country and have to get precious travel dollars allocated.
  5. We are going on the road and bringing the event to you.

We will actually be doing realtime marketing during the realtime marketing lab tour for our event sponsor: Repio. We believe the best way to learn and experience the various tools and platforms available today is by putting them through their paces. We will be running this marketing campaign Repio one week before the tour, during the two weeks of the tour, and for one week after the tour. We will also be introducing a changing geographic and demographic environment into the tour as we travel from city to city, and will be analyzing and presenting how the campaign differs as we travel between locations.

Our participating companies will be demonstrating their platforms by performing realtime analysis of the Repio campaign as it’s occurring and providing input and recommendations to both the event organizers and the attendees on how we can best improve the campaign for our consumer product company.

The Realtime Marketing Lab tour has been designed from the ground up to be more focused on the tools and platforms of realtime marketing, and the companies that are creating them. We have designed and are promoting an atmosphere that feels more like a test bed and sandbox environment, where we want participants to feel at ease to get more hands on with the products and receive a deeper education about the variety platforms.

April 27, 2015

Women have a natural marketing advantage

Women's Business Social
Photo by Ginger Hendrix Pape via Jodi Womack / Creative Commons BY

Ask, listen & respond before you get down to business

Target audience: Marketing professionals, PR pros, brand managers, women in marketing groups, SEO specialists, businesses, nonprofits, educators.

Post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaWhen it comes to marketing, women have a natural advantage. We’re social creatures, and we understand human nature. To cut through the marketing noise and earn customers, we have to take our natural instincts to a whole new level.

With all the distractions online, it’s not easy to get and keep the attention of potential customers. If your offers don’t tap right into their collective psyche, you’ll lose them to a sinful dessert recipe, breaking news, or Trivia Crack before they even get to your email or Facebook post about your awesome new thing.

How do you compete with all that? Continue reading

April 21, 2015

Why you should hang your shingle on Medium

medium

Use Medium to bring your writings to a younger, hipper audience

Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

Chris AbrahamIdon’t write for SEO or SEM. I write to share my ideas and to build brand recognition. What I want and need are eyeballs on my work — as many as possible, especially among the influencer class.  Duplicate content doesn’t worry me so I have agreements with Socialmedia.biz, Business2Community, Social Media Today, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! and other network affiliates.

Today I’d like to show you how to tap Medium’s social network, friend network, and import tool to take your under-read and unappreciated articles and shoehorn them into the hottest and most chic writers platform ever invented.

What’s best about Medium, however, is that it takes your boring WordPress posts and makes them not only as beautifully rendered as all the top global online publications, but it makes your work easier to read, more compelling, completely mobile-friendly via a responsive template, it offers readers an idea as to how long each read will take, and even enforces citation to your source blog if you import your article directly from your home site via their URL importer. Continue reading

April 15, 2015

Google Webmaster Tools part 2: Sitemaps & data highlighting

This is the second of a series on how to use Google Webmaster Tools. Also see part 1:

Google Webmaster Tools for dummies

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamLast week I shared some Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. Sexy stuff, huh?

If you’ve been obsessing about your Google Analytics numbers, cruising the SEO boards, and picking through Moz and Woorank, wondering what Google wants and needs from you, then let me enlighten you.
Continue reading

April 7, 2015

Google Webmaster Tools for dummies

Google-webmaster

Add this key weapon to your analytics arsenal

This is the first of a series on Google Webmaster Tools. Don’t complain about the headline, I didn’t write it!

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamFor most webmasters, their knowledge of Web analytics begins and ends with Google Analytics. And that’s a shame.

Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on Moz and Woorank to interpret how your brand is doing on Google when you can hear it directly from the mouth of God? (I exaggerate, but only slightly.)

I have been using Webmaster Tools a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager. Continue reading

April 2, 2015

20 ideas to keep your social media fresh

featured

Make collaboration an integral part of your strategy & campaigns

By Rohan Ayyar
E2M Solutions

In spite of the incredible amount of time we spend on social media, we sometimes forget the most fundamental thing about the platform.

Hello! It’s supposed to be social! It’s about getting people involved, inspiring conversations, connecting people who would not normally be able to reach out to each other. The best brands in the business of social media marketing do just that. So what’s stopping you?

Four of the top 10 challenges that continue to frustrate social media marketers are related to how to get their organizations to work together to create and stick to a collaborative, effective and profitable social media strategy.

emarketer

The four gripes that deserve further attention here are:

  • Designing an overall social media strategy
  • Educating staff on how to use social media
  • Aligning social media strategies throughout different departments within the company
  • Creating buy-in among executives at my company about the importance of social media

So what kind of content makes sure that once you have set up airtight processes for cross-functional contributions, the variety of voices that come together create a winning melody instead of a cacophony? Continue reading