Chris Abraham – Social media business strategies blog Mon, 12 Feb 2018 10:53:03 +0000 en-US hourly 1 Crypterium turns crypto-confusion into practical magic Tue, 26 Dec 2017 22:15:01 +0000 Continue reading ]]> The Crypterium Team

Chris AbrahamCrypterium is a cryptobankCrypterium Logo with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users.  Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real. Crypterium will free you to easily spend your cryptocurrencies IRL.

Bitcoins have been more stocks and bonds than actual cash

400 troy ounce gold london good delivery bar

400 troy ounce gold London Good Delivery bar

Right now, Bitcoins are almost strictly being used as investment vehicles. They’re stuck like stocks or bonds into just something you track on your phone or look up online. There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce (27 pound!) gold bars like they have in the movies. Sure, you’re rich as hell at $515,778.38-per-London Good Delivery Bar but how’re you going to move that money into a form that you can buy and trade with? It’s both physically heavy and logistically-suspicious.

When it comes to cyrptocurrency,  the next step needs to be cryptobanking because even something that’s as simple in Europe with the SWIFT network as sending a bank wire in America is expensive and a pain in the ass, requiring paperwork and signatures and even federal oversight. And that’s just getting Greenbacks into a digital wallet like Coinbase or GDAX. That’s even before buying your very first Litecoin, Namecoin, Dogecoin, PotCoin, Ethereum, and especially, Bitcoin.

I was an early adopter of Bitcoin

Bitcoin symbol sigh currencyI have been playing around with Bitcoin (Ƀ) since 2009 when I played miner.  All this demanded was using my computer’s CPU to mine blockchain blocks using an app in a way that resembles mining diamonds or gold: a new site is easier to mine than an old mine. The more mature the coin (Bitcoin is the oldest) the more brute computing “exertion” is required to make new cryptocurrency available, emulating the rate at which commodities are mined from the ground.

Even today, all cryptocurrency–Litecoin, Namecoin, Dogecoin, PotCoin, Ethereum, and especially Bitcoin–is tough to acquire. Scanned and uploaded Passports and Driver’s License, a $50 international wire from your bank (which could result in your account being closed for money laundering), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever. And then there’s the daily limits on selling. And, of course, when I misplaced what’s called a cryptocurrency paper wallet–the only access anyone on planet earth can ever access your coins–all was naught.

The age of panning for Bitcoins is over

Panning for bitcoinsNow, Bitcoin-mining demands supercomputing powers and more power costs than the coins had been worth. Since I started mining in the early days, even a commercial PC could mine actual Bitcoins. I wonder where I securely hid those first mined coins. After misplacing my private key–I lost my paper wallet! I pray to Saint Anthony every day (Tony, Tony, look around. Something’s lost and must be found!)

Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. This was the first time I needed to move money from my bank account into my first–and most popular–digital wallet, Coinbase. It was good practice for now but it required me to formally order a wire transfer and then go down to the physical bank myself to fill out forms with a pen on paper and then be told that there was an actual chance that my international wire transfer would be scrutinized under some international money laundering law and that there was a chance that my assets would be seized, my access to the money would be frozen, and my account would be closed. Yikes! It never came to that but it was a pain in my butt (and that vendor is so rich in crypto that he can now buy and sell me like penny candy).

The future of money is cryptobanking

crypterium mobileTo get everything moving, Crypterium launched its own ICO (Initial Coin Offering) on Halloween that will remain open until January 12, 2018.

Simply put, according to Wikipedia, “an initial coin offering (ICO) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. In an ICO, some quantity of the crowdfunded cryptocurrency is preallocated to investors in the form of “tokens,” in exchange for legal tender or other cryptocurrencies such as Bitcoin or Ethereum. These tokens become functional units of currency if or when the ICO’s funding goal is met and the project launches.

In the case of Crypterium, they have the CRPT Token.  The price of a CRPT Token has been set at 0.0001 Bitcoin in order to make the initial buy in affordable and accessible in these times of $16,037 Bitcoins. Crypterium is accepting payments in Bitcoin, Etherium, and fiat currencies such as US Dollars, Euros, etc.

Sisyphus mines Bitcoin

sisyphus mining bitcoins

Sisyphus mining Bitcoin

It’s pretty exciting that the future of banking is a currency without country. That the value of cryptocurrencies are based more on mass hysteria and a quest for value than on the strength and power of a nation’s military. While technically cryptocurrencies can be fiat currencies, Bitcoin, for example, has a limited supply. Bitcoin is the Manhattan and Bay area of Cryptocurrencies.

No matter what, there will never be more than 21 million BTC ever produced.

What’s more, the closer the currency is to 20999999.9769 BTC, the exponentially harder it will be to mine them: the cost of the hardware required to mine the coin and the amount of electricity required to power that level of brutal computing will probably mean only nation states with access to free electricity (The Three Gorges Dam is a hydroelectric gravity dam, after all).

That’s one of the greatest things about meta-coins like the CRPT Tokens: they allow you to straddle the value of a variety of altcoins. You can invest in a variety of cryptocoins and spread your money around and, as Bitcoin becomes too expensive for you or it stagnates (probably won’t, it’ll surely reach $1 million-a-coin at least), you can cross invest and make sure you’re able to work in an environment where your cryptocurrency daily driver won’t be so volatile that the pizza you bought at 11PM for $10 actually cost you $700 because of market volatility. You’d hate that right? Even though that’s a stupid thought game (when I was living in Berlin, a Euro cost $1.30 and a Pound Sterling cost $2, now it’s closer to $1.10 and $1.30), volatility is only good when you’re holding and not when you’re spending.

I look forward to Cryptobanks like Crypterium because I like the idea of being supranational and not relying on US or German banks and banking. I love the idea of having my wealth and value swirling both safely and accessibly somewhere in the cloud. And while cryptocurrencies don’t have to be cloud-based and can be actual real things in the form of a private key in a paper wallet, both accessibly and convenience are important for me. So, until now, I have relied on Coinbase, and in the near future, I shall be relying on cryptobanks like Crypterium.

Actually, Keith Teare, Co-founder of Techcrunch, does a better job than I at explaining Crypterium:

And here’s more info from the horses’ mouths, the Crypterium Team:

Good luck and Happy Boxing Day!

Via Biznology

All the webmaster SEO tools on SEMRush Wed, 23 Aug 2017 17:25:26 +0000 Continue reading ]]> SEMRush Logo

Chris AbrahamI just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out. SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.

Hell, I don’t think there’s been enough time for the spiders, bots, auditing, and analytics tools to do enough data collection, over time, to give me full depth, breadth, and perspective of my content, especially when it comes to the blog content on my personal sites,,, and
My SEMRush Projects Dashboard

My SEMRush Projects Dashboard

Like you, I pieced together Google Analytics, Google Webmasters, Buffer, HootSuite, SpyFu, and a compilation of other little online tools. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush.

I’ve played a little with Moz and never quite made it work for me because none of my personal sites were eCommerce sites, so I never really understood why I needed to pay between $99-$599/month. However, I can really see the value of spending that sort of money, from $99-399/month. This tool that can help me write SEO-optimized copy, domain analytics, keyword analytics, organic and paid keyword audits, SERP position tracking, brand monitoring, backlink audit, “SEO ideas,” and even SEOquake, a Chrome plugin that offers inline SEO audits of sites, SERP overlays, domain comparison, and link examination.

What’s more, since I never use paid ads, the strong focus on organic SEO analysis and auditing help me get outside of my own head and easily see which of the keywords that bubble up on my sites are really driving traffic to my sites rather than wasting all my time writing content that isn’t organically competitive or viable no matter how badly I want these keywords and organic search results to come my way.

While it’s always exciting to see when desirable keywords come up reliably in the SERP top-10, it’s also fascinating for me to slice and dice the content as well. SEMRush allows you to look the success (and failure) of your site and its content based not only on whether you make the top-5 in the most obvious keywords (chris abraham, gerris corp) but also in keywords you like.

What’s even more exciting than getting a top-ten result in a very specific search is to get a keyword hit that may not be in the top-5 but results in a huge volume of visitors — many more visitors than you might have been aware of.

SEMRush can do this because, behind the scenes, after properly setting up a project (which is domain/URL-driven), you stitch SEMRush together using all the tools that you’ve been using, singly, before: Facebook, Twitter, Google+, Instagram, YouTube, Google Analytics, Google Webmasters/Webmasters Tools, and I am sure SEMRush’s proprietary analytics tools as well.

The value added of bringing all of these tools and tool kits together allow me to audit all the hard work I have been doing optimizing my content and writing content and writing for search and viability, and after all of the social media sharing and blogging, it’s very interesting to see how all of this hard work has been interpreted.

It’s sort of like newspaper reviews and online comments when you’re producing a play or a movie: sometimes all this data can be really valuable and useful but it can also end up being such a distraction. Obsessing about what SEMRush reports about my properties will just take me away from creating good content myself.

What SEMRush tries to be is a go-to dashboard where you can quickly do a pulse check on how your campaigns are doing before you close the tab and get back to work.

A couple of really interesting tools that are in alpha and beta are SEO Ideas and Link Building tools that actually give you the tools and the project management process by which you can actually find allies in the online space and presumably partner with these sites or even work on doing some mutual link-building or mutual guest-posting.

These are my first steps and first foray into SEMRush — I am hoping that its dashboard and the way it handles projects will easily allow me to replace all the free online tools that I hack together ad hoc, Google Analytics, Google Webmasters, Buffer, HootSuite, SpyFu, etc.

Have you had a chance to try out SEMRush yourself? Why not just pop your domain URL into the widget below and see the sort of rabbit hole I have gone down a short week ago when Olga gave me the keys to the SEMRush kingdom.

Improve your Google search results today Thu, 17 Aug 2017 07:51:25 +0000 Continue reading ]]> shoes-wires

Follow the tips below to speed up and clean up your site.

Do you use a CDN? Do you blog? Do you optimize your images? Do you pay proper homage to the Google gods? And other tricks of the SEO trade

Chris AbrahamThere are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP. Here are nine things you can do starting today to improve your search results and the quality of your visitors’ experiences.

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what search engine optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. OK, let’s start.

  • Go Rewrite As Many Titles as You Have Time For Right Now: According to Moz, “Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.” You should keep the titles concise, but also descriptive. Don’t be cute. All of my titles are cute and I waste them. Remember, all anybody knows about any of your pages — including Google’s spiders and bots — is the title of your pages.  So, if your title currently is “Check Out My Latest Project” you really should actually describe the subject of the blog post or site page. Be descriptive and be specific.
  • Don’t Let Google Define Your Page Descriptions for You — Do It Yourself: You don’t have to care about the description of your page. There are two ways to get a little control: rewrite your first paragraph to describe what your page is about exactly the way journalists and reporters are supposed to, in the first paragraph. According to Moz, “Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions long enough that they’re sufficiently descriptive but shorter than that 160-character limit.” So, if you don’t actually write a meta description, Google will always steal your first 160 characters. If your site (say, a WordPress blog) allows you to write a summary or your page allows you to define a description, do it. And, if you come up with an excellent summary for your page, that description should include similar turns of phrase and keywords in both your title and your full content. And, if you really like your summary description, then please be sure to integrate it into your writing. Make it better, make it newer, and take it out of “archive,” which is what Google does if you don’t update your site’s content and copy every once in a while.
  • Add 500 Words to a Product or Service Page by Close of Business: Over 90% of all the outdated, over-synthesized, or over-edited sites I have seen just don’t have enough text for Google to really get a handle on. Everybody’s trying to be so succinct. I blame the elevator speech for this. We’ve boiled our business plans and our visions and mission statements down so far — a réduction, if you will — that they’re worthless to both Google and to someone who actually wants to use your website — your corporate site, your only cornerstone, your online HQ, your Internet everything! Why are you keeping it so brief? Why are you being so sneaky? Why don’t you sit down, fire up a stogie, pour yourself a deep one, and let’s talk about who you are, what you really do, why you’ve been so inspired, and what your real and true capabilities are.  As in long form. And, if all of this text and all these words break the aesthetics of your proper website, then be sure to share all of these cigar and rum moments on your blog or on a deeper, secondary page.
  • Link Keyword Phrases from Content Pages to About and Offerings Pages at Once: You probably haven’t done the most effective thing you can do on your own site right now: Every time you see a mention of your products, your services, or the names of your employees, executives, and cast of characters, you should hyperlink them all to the pages on which they live. For example, I will link my name, Chris Abraham, to my page on  See, it’s as easy as that. You should really do it.
  • Add ALT Text to All Your Photos and Images Right this Minute: All modern content management systems (CMS) have some place to customize all the images on your site. Even if you don’t know how, ask your geek. If you still have your website designer on speed dial, maybe you can encourage your web designer or your template-developer to help you out. Most downloadable templates these days make it easy to associate words with photos and words with images. Now, baby we can do it take the time, do it right, we can do it, baby, do it tonight! Why didn’t your web developer do it? Laziness. It’s probably even in your contract. You didn’t care at the time. The more pretty images, the better. But now you need to care. Why? Because Google can only read — and index and return results for — text so if a lot of your site is made up of images and graphics and graphics of text (are you kidding me), then they’re all invisible to Google. You always need to look at your site as if you were blind or visually impaired. By the way, here is how a search engine sees your website.
  • Connect Your Site Immediately to Bing Webmaster Tools and Google Webmasters: You really should have done this already. Click me: Bing Webmaster Tools and Google Webmasters — also, if you don’t have an SEO tool for your site, look into Yoast SEO for Drupal or Yoast SEO for WordPress. They have the tools required to make it super-simple to make all the proper connections you need. Also, bonus points: Google Analytics.
Night falls on a dock in the Yucatan (click to enlarge). Make sure to optimize your images for faster page loading times.

Night falls on a dock in the Yucatan (click to enlarge). Make sure to optimize your images for faster page loading times.

  • Optimize Your Images If That’s Something You Can Easily Do Soon: Don’t assume that your content management system automagically takes your 4MB and 2MB and 10MB and 14MB(!)images and squishes them down from your crazy 8 megapixel cameraphone photos to images that are especially optimized for the web. All of your 5184 × 3456 pixel images really need to be brought down to 1600×800 pixels — or even smaller.  If you can’t get your images under control via your server or your CMS, then you’re going to need to use Photoshop or something else. If your images are too big, your site will take too long to load; and, if you make your visitors’ experience sluggish, then Google will punish you and your search results will suffer.
  • Get a Faster Web Hosting Company and Learn About Caching and CDNs: Google be taxing! If your site isn’t mobile native or friendly, you’ll face a tax! If your images are huge and fat and take forever to load: tax! And, if your site isn’t responsive in the hand-off between when someone clicks on your Google Search result and the time when she gets to your page, then tax! If your JavaScript and CSS is cluttering up the page (instead of actual content): tax! So, you’ll need to spend some money on getting a fast server, a server with RAM and an SSD HD, super-close access to the Internet backbone, with the ability to scale if you get a flood of visitors, or not get flooded if someone else on your shared server scores a sticky meme. More than the $3.95 that you’re spending now or the half-assed server setup that your CMS website service providers have you on (they need to make as much delta as possible, right, we’re capitalists, after all). And, even then, you need to learn about how to make your slow-ass database-backed websites, your WordPress or Drupal or whatever site, faster through caching. WordPress caching’s pretty easy. And then, since you can’t be in all places at once, a content delivery network (CDN) allows you to distribute your site and all its contents across the globe. I have sorted out how to use CloudFlare for free over on my “I don’t want to be fat, sick, and weak forever” blog, RNNR. Not only do CDNs help quicken up your site, they also make proximity to the server a non-issue. If your servers are in Northern California and someone’s checking out your site in London would need to burrow through MAE-East to get to it. But, with a CDN, presumably there’d be a working copy of RNNR somewhere in the UK. All of this is worth looking into. At least for SEO, at least for Google. Because, if all things are equal, then the speed, quickness, and responsiveness of your site is going to be the x-factor.
  • Write a Blog Post About Everything On Your Site As Soon As You Can: See what I am doing right now? You might think that we’re doing all of this to help you. Well, yes, but I’m also doing it to help myself. Because Google loves engagement and popularity and visits and social shares and reshares and retweets. I have been taking my own advice since 1999. I do this as a burnt sacrifice and offering to the altar of Google Search. You should start blogging. Not for me, not for fame, not to pursue your writer’s life, but for Google. To Google Be the Glory Forever and Ever, Amen. And, don’t start your blog in or on or on Blogger/Blogspot, but on your own domain. Like, on Gerris Corp’s site, the blog post is — you should do it like this.
  • Use Images in Your Blog Posts (not like this one). You can find plenty of free ones at Pixabay and on Flickr under a Creative Commons license and on dozens of other sites.

Good luck. This should get you through the next day. Let me know if I missed anything down in the comments. I hope it’s useful for you. If you won’t do it, make me do it. I actually consult on SEO — check me out over on or email me at

Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year Wed, 21 Dec 2016 20:46:19 +0000 Continue reading ]]> grilled cheese tomato soup

Chris AbrahamWhy do search professionals scatter like roaches when the kitchen light comes on?  Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers?  What’s up with that?

Don’t we all know that Google Search is a somniloquist!  Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me . . . feed me Seymour.”

Not only is Google a Glutton, but he’s always hungry — and a picky eater, too.  In a perfect world, all of Google’s food would be steamy hot, bold with spices and herbs, and nutritionally rich.

If you and I don’t constantly develop ways to provide Google with all the taste-sensations, fresh out of the pan, out of the oven, and then beautifully-plated, then Google’ll definitely reheat leftovers — hell, he’ll fish out the meals ready to eat (MREs).

But, honestly, Google would always prefer to eat healthy. Quality over quantity. Google would love to get enough fiber, enough vitamins and minerals, enough healthy fat and presentation.

The internet webosphere is like greater Washington, DC on a weekday lunchtime: food trucks everywhere! Yes, also restaurants, fast food, fast-casual, brown bags of tuna prepared at home, hot dog and burrito carts, office cantinas, take out places, and by-the-pound buffet joints.

Before the age of the food truck, there were some carts offering haute cuisine, but it wasn’t until the rise of the food truck when the entire power structure lunch at least, was set: dirty water dogs, burgers, buffet salad, or sit down restaurant food.

The barrier to entry was pretty impossible save for a few rich folks doing it for vanity or experienced folks doing it for shareholder value. And the paperwork, licensing, and all the other food-hoops required.

But DC is big, hungry, and wants all the taste-sensations, fresh out of the pan, out of the oven, and then beautifully-plated; and we want our lunch to be delicious, steamy hot, bold with spices and herbs, and nutritionally rich.

Because DC’s already hungry, DC’s only somewhat a snob!  The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. And all you need to do is discover what as many of those things are and cook to order.

You can feed Google. You can even become Google’s favorite type of food, snack, lunch, sandwich, dessert, cheat, breakfast, dinner, late-night bite. But you, like every great cook, every great chef, cannot just make something awesome once.

You don’t need to make the Guinness Book of World Records and then done.  SEO is not one-and-done! It’s feeding the newsroom rather than just getting a novel out of you just to have written a novel.

I’m a pretty good cook. In fact, I have made some amazing things perfectly actually once (remember that Bûche de Noël I made that one time with the powdered sugar snow, the branches, the ganache and cake?).

But Google prefers hot fresh donuts over even my Bûche de Noël once it’s a week old.

So, stop sneaking around and stop trying to be way fancier than you’re able to provide every single day.

Google wants your content food as hungrily as it wants the the President’s latest transcript or the top headlines from the New York Times.  But only if it’s at least as fresh, nutritional, and as tasty as the other good stuff around it.

I sell web site and branding services for my buddy Mike McDermott of Bash Foo and the vast majority of all your competitors can’t cook at all; and those who can, only cook a couple times a year at the most, give or take a couple years.

While the bar is super-low for 99% of your competitors, the bar is nosebleed-high for the remaining 1% who have all that sorted out. Also, since the webinternetosphere is a global market, mostly, that 1% is still a very large number.

Google doesn’t think so. Google thinks that it really sucks that only 1% of all online content-providers offer more than complete crap. Those 1% (who are generally the same people who are in the 1% in the real world), the best-of-breed in Google Search, are the same people that Google, in it’s love of the little guy and it’s passion for egalitarianism and equal access based on an impossibly-low barrier to entry, fights hard to disempower.

Google wants diversity — your diversity — but Google also knows that the people who search using Google are also impatient, intolerant to junk results, unwilling to suffer ugly, unable to trust a site that is rarely if every updated, unsure about sites that haven’t kept up with technology and design (so many of our websites are the equivalent of shag carpet, orange appliances, avocado green counter tops, old stove, and a tiny ancient fridge with no stainless or granite or backsplash to be seen anywhere!

Come up with a content marketing plan that is the equivalent of my simple peasant meal of eggs, chicken, greens, fish, herbs, and spice, and then run with it. Make it every day. Just make sure it’s fresh, it’s honest, it’s make with the best ingredients possible, and you don’t cut corners. Put too much gravy or cream or béarnaise on your dish and maybe that’s an attempt to hide a bunch of flaws.  Gilding the lily is almost always a way to give an often deceptively attractive or improved appearance.

Cook simply, show your work, make it basic, use good ingredients, plate it lovingly, deliver it quickly (you all need faster sites), and you’ll become Google’s favorite — at least when it comes to the particular fare you’re offering, within your niche.

Now, your turn. It’s essential to think of Google as hungry and in need of what you — or anybody — have to contribute (Google’s like Wikipedia that way, but unlike Wikipedia, you’re allowed — encouraged – to create your own page!)

So, that box you gladly checked when you finished your website three years ago isn’t a completed task. How dare you!  It was just the very first version of a constantly expanding, growing, changing, and living collection of documents.

OK, after all of this talk about food, I’m ready to eat — ready, set, Publish!

Via Biznology

All your best content may now be considered fake news Wed, 14 Dec 2016 14:00:42 +0000 Continue reading ]]> fakebook Chris AbrahamIt’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

Fake news has been in the real news recently. In order to protect their readers, Facebook and others are considering filtering out the fake from the real in order to slow down or even stop a proliferation of willful and wanton deceit.

At least that’s what they say they’re doing. Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers.

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world, who can we trust?)

No matter what your expertise, specialization, experience, or contributions, you may very well end up on the wrong side of the filter.  I won’t go so far as to call this censorship, but it surely is an aggressive business plan, a last-gasp push by so-called traditional and trustworthy fact-checkers.

I, myself, have been working very hard to make sure that I have published and copied as much content as I can find — and still consider relevant circa 2016 — to my corporate and personal platforms, and, respectively. I do this to make sure I don’t lose track of them and to make it easy and simple for Google, you, and me to be able to access them well into the future.

In fact, I always copy these articles over to my Gerris Blog and my Chris Abraham Blog the day after I post them, just to make sure I keep them close, though I always make tribute to Biznology whenever and wherever I cross-post anywhere.

Currently, Gerris Corp runs on Squarespace, which isn’t ideal; however, Chris Abraham runs Plone, an exceptional CMS/publishing platform for sharing content online. When I finally port Gerris over to something, it’ll probably either be to Drupal or WordPress.

If you’re not already experienced with blogging/publishing platforms, I would always start with WordPress.

Even if your raison d’être isn’t extreme like Breitbart, relying only on sites like LinkedIn, Medium, Facebook, Twitter, Google+, Tumblr,, Blogger, YouTube, Flickr, Vimeo, Instagram, or Snapchat to populate and propagate your brand online puts a lot of responsibility onto the shoulders of platforms that are not only not owned or controlled by you, but might not offer you the best copyright terms.

What’s more, where’s all the stuff I uploaded and shared on Friendster, Utterz/Utterly, MySpace, and Orkut?

For example, the more than polarizing, founded by alt-right political firebrand Alex Jones, started as a simple message board. While the topic is indeed extreme strangeness, their news isn’t fake, per-se, or intentionally deceptive. It’s consistently painfully earnest, but I honestly believe those folks, including Jones, are true-believers.

Like Coast-to-Coast AM, these alternative news sites reflect very accurately the hearts and minds of their readers.

Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. No matter how filtered against their sites and properties social networks, search engines, and social media might become, their core membership, readership, viewership, and subscribers will always be able to access content directly, hell or high water.

This has actually been a boon for sites like these. While they still share their content as promiscuously as possible across social media, they’re really just doing this to expand the brand as best they can. What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news.  They’re basically doing exactly what the New York Times hopes you’re doing every morning: setting your browser homepage to your favorite, though filtered, site.

After you’ve sorted out your content, content-delivery, and audience, you can actually avoid browsers and social networks completely by commissioning your own site-specific app for Android and iPhone — it’s really become affordable and deceptively simple if you’re just trying to create an app that will update, download, and nicely render your site’s content. You can be just like the Washington Post.

Mainstream media has been fighting irrelevance since the early 90s. The real bloodbath started in 2009. Information wants to be free and newspapers, basic cable, and broadcast radio and television rely on subscriptions and advertising to support their top-heavy and laborious 19th century business models.

Blogging leveled the playing field when it came to producing news for readers. There has always been zero barrier-to-entry when it came to blogging, at least when it came to your particular niche.

And who knows? In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right.

Via Biznology

Micro-influencer marketing is the new long tail Mon, 05 Dec 2016 16:07:28 +0000 Continue reading ]]> dominoeffect Chris AbrahamI have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.  I’m talking upwards to three-, four-, five-thousand online influencers at a time.

In the last year, there’s been a stampede of articles that seem to have caught on to what Dan Kruegerand I are doing over at Gerris Corp (just give me a second to change all of my keywords from long-tail influencer marketing to micro-influencer marketing) with one giant caveat: all of the articles below deal with paid-posting and paid influencer marketing:

Pretty much, why spend $25,000 or $2,500-per-influencer post when you can pay under $250, is what they all say. Well, that’s all well and good, but you know what earned-media marketing is? Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.

OK, no paid-shaming and no judgment but the real secret to a successful micro-influencer engagement is developing a campaign that’s absolutely compelling enough to earn attention, coverage, reviews, and social sharing without direct monetary compensation. Influencer marketing, especially micro-influencer marketing, demands attention, respect, responsiveness, and persistence — a lot lot more more than most agencies are really willing or able to expend.

If you don’t do it right, if you don’t cross all your Ts and dot all your Is, then you’ll really need to revert to mercenary quit-pro-quo. And most influencers and micro-influencers who insist on being paid generally only feel that way because “give me money” is often akin to “either go away, or pay,” which is to say I am hoping you’ll say no to my rate chart because I really naturally wouldn’t write about your product or you but I would be a complete fool to say no to money as I am a professional and time is money, you disrespectful, entitled, so and so.

So, on that note, my buddy and colleague, Dan Krueger, and I are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That’s a lot of sterling positive mentions in only three months!

Here’s the entire list that we pulled together in our final report:

  1. Ben Greenfield Fitness via Affiliate
  2. Candid Belle via Blog Post
  3. Ayre via Facebook
  4. Maggie Wolff via Facebook
  5. Fitness Factory via Facebook
  6. Parenting Patch via Facebook
  7. Trihardist via Facebook
  8. Eat Lose Gain via Facebook
  9. Running Escapades via Facebook
  10. Skinny Hollie via Facebook
  11. Tutus And Tennies via Facebook
  12. Sue Kauffman Fitness via Facebook
  13. Prime Beauty via Facebook
  14. Having Fun Saving via Facebook
  15. Learning to Eat Allergy-Free via Facebook
  16. Fun & Fitness via Facebook
  17. Runner Maybe via Facebook
  18. Eat Lose Gain via Facebook
  19. Ann Louise First Lady of Nutrition via Facebook
  20. A Squared via Facebook
  21. Hermetica Health via Facebook
  22. Sonnet’s Review via Facebook
  23. Healthy Habits Happy Heart via Facebook
  24. Marcia’s Healthy Slice via Facebook
  25. The Parenting Patch via Facebook
  26. The Java Mama via Facebook
  27. Miami Total Fitness via Facebook
  28. Miami Total Fitness via Facebook
  29. Too Tall Fritz via Facebook
  30. You, Your Body & Your Health via Facebook
  31. Wild Family via Facebook
  32. Wild Family via Facebook
  33. Wild Family via Facebook
  34. Wild Family via Facebook
  35. Stacey Makeup via Facebook
  36. The Parenting Patch via Facebook
  37. Invictus via Google+
  38. Put A Little Umbrella In Your Drink via Google+
  39. Ayre via Instagram
  40. Running Escapades via Instagram
  41. A Very Sweet Blog via Instagram
  42. A Very Sweet Blog via Instagram
  43. Skinny Hollie via Instagram
  44. Tutus And Tennies via Instagram
  45. Where I Need To Be via Instagram
  46. Running Escapades via Instagram
  47. You, Your Body & Your Health via Instagram
  48. Real Gluten Free Meals via Instagram
  49. Real Gluten Free Meals via Instagram
  50. Real Gluten Free Meals via Instagram
  51. Real Gluten Free Meals via Instagram
  52. Marcia’s Healthy Slice via Instagram
  53. Chicago Running Bloggers via Instagram
  54. Cuppajyo via Instagram
  55. Absofcakes via Instagram
  56. Prime Beauty via Instagram
  57. Having Fun Saving via Instagram
  58. Having Fun Saving via Instagram
  59. Katrine Van Wyk via Instagram
  60. Runner Maybe via Instagram
  61. Daydreaming Beauty via Instagram
  62. A Squared via Instagram
  63. Invictus via Instagram
  64. The Gourmez via Instagram
  65. Arianne Cruz via Instagram
  66. Arianne Cruz via Instagram
  67. Too Tall Fritz via Instagram
  68. Ben Greenfield Fitness via Instagram
  69. Sonnet’s Review via Instagram
  70. Marcia’s Healthy Slice via Instagram
  71. Athletic Revolution via Instagram
  72. The Java Mama via Instagram
  73. Miami Total Fitness via Instagram
  74. You, Your Body & Your Health via Instagram
  75. Diary Of A Slow Runner via Instagram
  76. Stacey Makeup via Instagram
  77. Sue Kauffman Fitness via Periscope
  78. Prime Beauty via Pinterest
  79. Trihardist via Blog Post
  80. My Journey to Fit via Blog Post
  81. Tutus And Tennies via Blog Post
  82. A Case of the Runs via Blog Post
  83. The Complete Herbal Guide via Blog Post
  84. The Complete Herbal Guide via Blog Post
  85. The Complete Herbal Guide via Blog Post
  86. Prime Beauty via Blog Post
  87. Learning to Eat Allergy-Free via Blog Post
  88. Fun & Fitness via Blog Post
  89. Runner Maybe via Blog Post
  90. Lift Write Love via Blog Post
  91. Invictus via Blog Post
  92. Arianne Cruz via Blog Post
  93. Believing in myself via Blog Post
  94. Hermetica Health via Blog Post
  95. Sue Kauffman Fitness via Blog Post
  96. Trihardist via Blog Post
  97. Healthy Habits Happy Heart via Blog Post
  98. Marcia’s Healthy Slice via Blog Post
  99. Simple Natural Solutions via Blog Post
  100. Dani California Cooks via Blog Post
  101. Miami Total Fitness via Blog Post
  102. Too Tall Fritz via Blog Post
  103. You, Your Body & Your Health via Blog Post
  104. Diary Of A Slow Runner via Blog Post
  105. Stacey Makeup via Blog Post
  106. Put A Little Umbrella In Your Drink via Blog Post
  107. Ho Ho Runs via Blog Post
  108. The Hundred Blog via Blog Post
  109. The Parenting Patch via Blog Post
  110. Barefoot Gentile via Blog Post
  111. A Very Sweet Blog via Blog Post
  112. Prime Beauty Blog via Blog Post
  113. Ho Ho Runs via Blog Post – teaser
  114. Journey In Running via Blog Post – teaser
  115. Daydreaming Beauty via SnapChat
  116. Running Escapades via Tumblr
  117. AMT Editorial Staff via Twitter
  118. So What? I run. via Twitter
  119. Ayre via Twitter
  120. Maggie Wolff via Twitter
  121. Trihardist via Twitter
  122. Chris Abraham via Twitter
  123. Delicious Knowledge via Twitter
  124. A Very Sweet Blog via Twitter
  125. A Very Sweet Blog via Twitter
  126. A Very Sweet Blog via Twitter
  127. Journey In Running via Twitter
  128. Tutus And Tennies via Twitter
  129. Marcia’s Healthy Slice via Twitter
  130. Learning to Eat Allergy-Free via Twitter
  131. Learning to Eat Allergy-Free via Twitter
  132. Athletic Minded Traveler via Twitter
  133. A Squared via Twitter
  134. Invictus via Twitter
  135. The Gourmez via Twitter
  136. Arianne Cruz via Twitter
  137. Arianne Cruz via Twitter
  138. Arianne Cruz via Twitter
  139. Too Tall Fritz via Twitter
  140. Sonnet’s Review via Twitter
  141. Healthy Habits Happy Heart via Twitter
  142. Marcia’s Healthy Slice via Twitter
  143. Dani California Cooks via Twitter
  144. Miami Total Fitness via Twitter
  145. Too Tall Fritz via Twitter
  146. You, Your Body & Your Health via Twitter
  147. Candid Belle via YouTube
  148. Run Run Live via YouTube
  149. Fun & Fitness via YouTube
  150. Arianne Cruz via YouTube
  151. Sonnet’s Review via YouTube
  152. Kim Alston via YouTube
  153. Runner Blog via YouTube
  154. Lengthening Locks via YouTube
  155. Trihardist via YouTube
  156. Bliss Holistic Health via YouTube
  157. The Parenting Patch via YouTube
  158. The Parenting Patch via YouTube
  159. Candid Belle via Blog Post
  160. Mom’s Sunday Cafe via Facebook
  161. TooTallFritz via Facebook
  162. via Facebook
  163. Liv Life via Facebook
  164. SeaweedArt via Facebook
  165. Confessions of a Semi Slacker Mom via Facebook
  166. Simply Sweet Home via Facebook
  167. The Daily Bitch via Facebook
  168. Mindful Momma via Facebook
  169. Cliffy’s Mom’s Blog via Facebook
  170. The Simple Moms via Facebook
  171. SeaweedArt via Facebook
  172. SeaweedArt via Facebook
  173. Eighty MPH Mom via Facebook
  174. Eighty MPH Mom via Google+
  175. A Day in the Life of a Surferwife via Instagram
  176. The New Alex via Instagram
  177. Run and Live Happy via Instagram
  178. Confessions of a Semi Slacker Mom via Instagram
  179. daydream4beauty via Instagram
  180. Mindful Momma via Instagram
  181. 5 Lettre Words via Instagram
  182. The Simple Moms via Pinterest
  183. Mommy’s Nest via Blog Post
  184. The New Alex via Blog Post
  185. Run and Live Happy via Blog Post
  186. Arianne via Blog Post
  187. bobbie via Blog Post
  188. Nikkole via Blog Post
  189. MB via Blog Post
  190. MB via Blog Post
  191. Julie D via Blog Post
  192. Kim Alston via Blog Post
  193. The Complete Herbal Guide via Blog Post
  194. The Complete Herbal Guide via Blog Post
  195. Sonnet via Blog Post
  196. Colette via Blog Post
  197. Lisa Scherber via Blog Post
  198. My Journey to Fit via Blog Post
  199. Prime Beauty Blog via Blog Post
  200. Runner Maybe via Blog Post
  201. Trihardist via Blog Post
  202. SeaweedArt via Blog Post
  203. Confessions of a Semi Slacker Mom via Blog Post
  204. Simply Me via Blog Post
  205. Simply Sweet Home via Blog Post
  206. Downhillrun via Blog Post
  207. My Springfield Mommy via Blog Post
  208. 4 Lettre Words via Blog Post
  209. Cliffy’s Mom’s Blog via Blog Post
  210. The Simple Moms via Blog Post
  211. Life is Good via Blog Post
  212. SeaweedArt via Blog Post
  213. SeaweedArt via Blog Post
  214. Eternal Amour via preview Blog Post
  215. daydream4beauty via SnapChat
  216. Eternal Amour via Twitter
  217. Babblings of a Mommy via Twitter
  218. 4 Lettre Words via Twitter
  219. quickclicknyc via Twitter
  220. quickclicknyc via Twitter
  221. freecashgifts via Twitter
  222. jennasm66663888 via Twitter
  223. primebeauty50 via Twitter
  224. primebeauty50 via Twitter
  225. tnyffeler via Twitter
  226. visitblakemere via Twitter
  227. esolutions via Twitter
  228. delishknowledge via Twitter
  229. realgfmeals via Twitter
  230. calumirable via Twitter
  231. marissavicario via Twitter
  232. not_margaret via Twitter
  233. nsdbeauty via Twitter
  234. healthytravel via Twitter
  235. supplychaincrun via Twitter
  236. stephaniemialki via Twitter
  237. trustmarkswork via Twitter
  238. cosmeticforu via Twitter
  239. cosmeticforu via Twitter
  240. sowhatirun via Twitter
  241. tipfornatbeauty via Twitter
  242. erichstauffer via Twitter
  243. adair62 via Twitter
  244. mamasmeals via Twitter
  245. bobbie087 via Twitter
  246. keyweight via Twitter
  247. annanoliver via Twitter
  248. lorikarpman via Twitter
  249. booksbydan via Twitter
  250. eternalamour via Twitter
  251. shellygreenlaw via Twitter
  252. shellygreenlaw via Twitter
  253. theadamgentile via Twitter
  254. debraboutique via Twitter
  255. weightloss4u101 via Twitter
  256. weightloss4u102 via Twitter
  257. Being a Dandelion via Twitter
  258. SeaweedArt via Twitter
  259. Simply Sweet Home via Twitter
  260. The Daily Bitch via Twitter
  261. Mommy’s Nest via Twitter
  262. Mommy’s Nest via Twitter
  263. Mindful Momma via Twitter
  264. Mom For Him via Twitter
  265. Cliffy’s Mom’s Blog via Twitter
  266. Cliffy’s Mom’s Blog via Twitter
  267. The Simple Moms via Twitter
  268. The Simple Moms via Twitter
  269. SeaweedArt via Twitter
  270. SeaweedArt via Twitter
  271. SeaweedArt via Twitter
  272. SeaweedArt via Twitter
  273. Eighty MPH Mom via Twitter
  274. Candid Belle via YouTube
  275. Kim Alston via YouTube
  276. Andrea B via YouTube
  277. The Daily Bitch via YouTube
  278. Mommy’s Nest via YouTube
  279. Lynifer’s Blog via YouTube
  280. Mommy Has to Work via Facebook
  281. Trihardist via Facebook
  282. The Mommy Diaries via Facebook
  283. The Mommy Diaries via Facebook
  284. Natural Health 365 via Facebook
  285. DownhillRun via Facebook
  286. Lynifer’s Blog via Facebook
  287. Babblings of a Mommy via Facebook
  288. Wannabe Super Mo via Facebook
  289. Wannabe Super Mo via Facebook
  290. Balance Yoga and Wellness via Facebook
  291. Mythic Yoga via Facebook
  292. Dance Trance via Facebook
  293. Hey what’s for Dinner Mom? via Facebook
  294. Trihardist via Google+
  295. Natural Health 365 via Google+
  296. Babblings of a Mommy via Google+
  297. Mommy Has to Work via Instagram
  298. Gluten Free Muse via Instagram
  299. Cost of Living via Instagram
  300. The Mom with Moxie via Instagram
  301. A Day in the Life of a Surferwife via Instagram
  302. 4 Lettre Words via Instagram
  303. Wannabe Super Mo via Instagram
  304. Gretch Runs via Instagram
  305. Hey what’s for Dinner Mom? via Instagram
  306. Hey what’s for Dinner Mom? via Instagram
  307. Fitness and Fuel via Instagram
  308. Eat Run Sail via Instagram
  309. Eat Run Sail via Instagram
  310. Susan Kauffman via periscope
  311. DownhillRun via Pinterest
  312. Suzy Q Homemaker via Blog Post
  313. Mommy Has to Work via Blog Post
  314. Trihardist via Blog Post
  315. A Case of the Runs via Blog Post
  316. A Very Sweet Blog via Blog Post
  317. Adam Gentile via Blog Post
  318. AYRE via Blog Post
  319. Believing in myself! via Blog Post
  320. Complete Guide to Natural Healing via Blog Post
  321. Complete Guide to Natural Healing via Blog Post
  322. Cozy Home Cottage via Blog Post
  323. Dan Greene via Blog Post
  324. Dan Greene via Blog Post
  325. Eternal Amour via Blog Post
  326. FL Mom’s Blog via Blog Post
  327. Healthy Diva via Blog Post
  328. Hermetica Health via Blog Post
  329. In Sonnet’s Kitchen via Blog Post
  330. Invictus via Blog Post
  331. Journey in Running via Blog Post
  332. Learning to Eat Allergy Free via Blog Post
  333. Mama Mandy via Blog Post
  334. Marcia’s Healthy Slice via Blog Post
  335. Mommy’s Nest via Blog Post
  336. My Journey of Fit via Blog Post
  337. Nicole Running via Blog Post
  338. Peanut Butter Runner via Blog Post
  339. Preppy Mom’s Wanderings via Blog Post
  340. Prime Beauty Blog via Blog Post
  341. Prime Beauty Blog via Blog Post
  342. Runner Maybe via Blog Post
  343. Runner Maybe via Blog Post
  344. Sonnet Lauberth via Blog Post
  345. Sue Kauffman Fitness via Blog Post
  346. Sue Kauffman Fitness via Blog Post
  347. Suzy G Homemaker via Blog Post
  348. Trihardist via Blog Post
  349. Trihardist via Blog Post
  350. Trihardist via Blog Post
  351. Tutus and Tennies via Blog Post
  352. Tutus and Tennies via Blog Post
  353. Vegan Crunk via Blog Post
  354. Women’s Running via Blog Post
  355. Natural Health 365 via Blog Post
  356. Mama’s Minutia via Blog Post
  357. Eternal Amour via Blog Post
  358. Babblings of a Mommy via Blog Post
  359. A Mom’s Balancing Act via Blog Post
  360. Blessings of a Stay At Home Mom via Blog Post
  361. A Healthy, Happier Bear via Blog Post
  362. Fitting It All In via Blog Post
  363. Mommy Has to Work via Twitter
  364. Trihardist via Twitter
  365. Gluten Free Muse via Twitter
  366. A Homeschool Mom via Twitter
  367. Adam Gentile via Twitter
  368. Alex Caspero MA,RD via Twitter
  369. AMT Editorial Staff via Twitter
  370. AMT Editorial Staff via Twitter
  371. Becky Branch via Twitter
  372. Believing in myself! via Twitter
  373. Bobbie Perkins via Twitter
  374. Chris Russell via Twitter
  375. Cosmeticsforyou via Twitter
  376. Dan Greene via Twitter
  377. Dan Greene via Twitter
  378. Debra’s Boutique via Twitter
  379. Dima Al Mahsiri via Twitter
  380. Dima Al Mahsiri via Twitter
  381. Dima Al Mahsiri via Twitter
  382. Dima Al Mahsiri via Twitter
  383. DownhillRun via Twitter
  384. DownhillRun via Twitter
  385. DownhillRun via Twitter
  386. DownhillRun via Twitter
  387. DownhillRun via Twitter
  388. DownhillRun via Twitter
  389. DownhillRun via Twitter
  390. DownhillRun via Twitter
  391. Erich Stauffer via Twitter
  392. Erich Stauffer via Twitter
  393. Erich Stauffer via Twitter
  394. Eternal Amour via Twitter
  395. Jason Sibley via Twitter
  396. Jeffrey Vail via Twitter
  397. Jill L & Sue N via Twitter
  398. Lori Karpman via Twitter
  399. Lorna Rebecca Rowley via Twitter
  400. Lorna Rebecca Rowley via Twitter
  401. Maggie Wolff via Twitter
  402. mandyunruh via Twitter
  403. Marissa Vicario via Twitter
  404. Moses Gitangu via Twitter
  405. Prime Beauty Blog via Twitter
  406. Prime Beauty Blog via Twitter
  407. Prime Beauty Blog via Twitter
  408. Prime Beauty Blog via Twitter
  409. RealGlutenFreeMeals via Twitter
  410. So What I Run via Twitter
  411. Sonnet Lauberth via Twitter
  412. SoWhatIRun via Twitter
  413. Susan Kauffman via Twitter
  414. Timeless Beauty Secr via Twitter
  415. Tutus & Tennies via Twitter
  416. Zoe Christelow via Twitter
  417. Cosmetic For U via Twitter
  418. Java Mama Blog via Twitter
  419. Weight Loss 4 U via Twitter
  420. Natural Health 365 via Twitter
  421. DownhillRun via Twitter
  422. DownhillRun via Twitter
  423. DownhillRun via Twitter
  424. Cost of Living via Twitter
  425. Eternal Amour via Twitter
  426. Babblings of a Mommy via Twitter
  427. 4 Lettre Words via Twitter
  428. Wannabe Super Mo via Twitter
  429. Gretch Runs via Twitter
  430. Dance Trance via Twitter
  431. Hey what’s for Dinner Mom? via Twitter
  432. A Slice of Brie via Twitter
  433. Suzy Q Homemaker via YouTube
  434. Andrea B via YouTube
  435. Andrea B via YouTube
  436. Kim Alston via YouTube
  437. Everyday Mom Ideas via YouTube

I hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly.

Via Biznology

Search + Social = Online Reputation Sun, 04 Dec 2016 16:00:50 +0000 Continue reading ]]> monopoly-go-to-jail-card-rt

Chris AbrahamI have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris, or now for Status Labs: too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn.

When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence.

Even if they’re not yet in the $100 million club, successful and experienced doctors, lawyers, businessmen, consultants, lobbyists, and all the happy members of the professional class, generally don’t need to spend that much time online doing content marketing and endlessly planting, feeding, watering, and pruning their social networks, their corporate website is generally the only top-ranking search result that they actually control.

Actually control. There’s the rub. Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. And a lot of those results, lacking new, fresh, directly-relevant, textual content, can be pretty extreme and, if there’s just not a lot of relevant content, Google will go deep into the past, will combine near-names and sound-alikes.

At the end of the day, Google is pretty literal and lazy when there’s plenty of content in its index; however, when there’s nothing out there save maybe a cursory brochureware website with the requisite bio page, the Google algorithm can suddenly become mighty resourceful and creative — a lot less dumb than you may be used to.

Google abhors a vacuum.

What all these super-successful titans have in common is that while their strategy of content and personal profile minimalism is successful and probably preferable in the best of times, the lack of ownership and control of both positive and neutral content profiles, pages, and sites can also make them impossibly vulnerable to Internet attacks.

Because wealthy and busy people can thrive without aggressive online brand promotion and marketing content strategy, the Google index tends to grasp at straws, desperate looking for as relevant as possible textual, graphical, photographic, image, and video content  content; therefore, just about anyone can jump into a vacuum and populate that old and irrelevant content with whatever content they like — at least for a while.

And if and when you draw that kind of attention, it’s usually negative. It can be devastating even for the millionaire and billionaire, who often rely very heavily on their reputations and the value of their investment holdings.  For the professional class, it’s even more essential: accusations of fraud and malfeasance and malpractice can gut a business’ cash flow, from a 10% decimation to complete annihilation.

What you need to do is armor-up, soldier!

It’s simple. Just start working today, right now, on creating as much content as possible, across as many social networks and free sites such as Medium, Tumblr,, Blogger, etc, as possible.

I am assuming you’re either rich or smart right now so I recommend you secure $649 for KnowEm’s Corporate Complete package, which gets someone else to work with you to register and populate 300 social media profiles with all profile info including photos, bio, URL and description.  It’s pretty cheap for what you get and the folks at KnowEm will be happy to make any updates or changes you need. They do superb work.   I would probably pony up for their $59.95 Brand Protection service which automatically reserves your name on new sites as they are launched.

The entire process is as easy as putting together one good bio page or LinkedIn profile.

KnowEm does have lower-price solutions, from $84.95 for 25 profiles, $249 for 100 profiles, $349 for 150 profiles, and the big guns, $649 for 300 profiles. They do end up giving you the logins and passwords for all of your accounts, so you’re not locked out, but you can work with them like they’re a consultancy and I am sure they’re happy to listen to your personal needs, strategy, and campaign requirements.

And if you’re cheap or suspicious, you can start today basically for free plus whatever sweat equity you’re willing to put in.  Like normal people do. By registering for lots and lots of social media and publishing platforms and then carefully and personally fully-populating each one of these profiles with your name.

The goal, of course, is to own as many search results as you can — own, not just news about you — across the first two pages of Google search. What of Bing and Yahoo!? Well, if you can make Google dance then Bing and Yahoo! will be eating out of your hands.

There a lot more information I could go into. Just be sure to explicitly write out your name, using the name that someone who hates you might use instead of your formal full name.  Chris Abraham instead of Christopher James Abraham. Billy Bob Thornton instead of William Robert Thornton. But don’t limit yourself to just that version of your name, just start from there and make it the basis for your profiles.  In your bio, even if it reads poorly, be sure to avoid pronouns and keep your name in there.  Google only indexes proper strings of text. If you include images or videos, be sure to take the time to label them completely, making sure you include your name in the titles, in the descriptions, and in any ALT or meta tags you have access to.

Good luck!  While this is exceedingly laborious and time-consuming, it’ll be so worth it in the eventuality that you’re ever under attack, even if this never happens.  Either way, there’s a certain amount of prestige associated with controlling your reputation online, so it’s not remotely a waste of your time.

Via Biznology

Today’s online influencers are tough Sat, 03 Dec 2016 15:57:13 +0000 Continue reading ]]> blogger

Chris AbrahamBack in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground?

2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers? — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands.

While I like to think that those were the days, my friend, the days that PR and ad agencies were scared of their own shadows, we thought they’d never end — they weren’t, they were as dangerous and as tricky as you remember (if you can remember that far back).

But it’s not like that anymore.

The field may be way more crowded, with are entire industries (and some big agencies) devoted single-mindedly towards influencing online influencers. They may have deep pockets and are willing to actually buy reviews, posts, mentions, links, and shares. But there’s never been a better time to engage online influencers and micro-influencers than today.

Back in 2006, most bloggers of any note had zero tech savvy. They were what they were blogging about first and about the Internet, the publishing platform, and the technology second or even third.

In order for a pitch to result in a post or earned media mention, one needed to overcome a dozen technological and communications hurdles, intimidating just about everyone, especially all the communications and PR professionals who where, heretofore, used to engaging only with other communications professionals known as journalists, reporters, anchormen, editors, and critics.

Back in the day, if you attempted to engage a blogger via email and you attached a PDF or even included your messaging inline, resplendent with logos, portraits, videos, images, and product photos, you would need to spend the next however many hours trying to explain how to extract all the good stuff not hosted online and migrate it to a server so that all those rich media goodies and links ended up as close to as you intended when the blogger finally got to [Publish].

Now, in 2016, while I don’t recommend it, bloggers are pros, man! They’ve even sorted out the dark art of affiliate marketing and have tuned their lowly Honda Civic blogs into Fast and Furious: Tokyo Drift!

These days, bloggers and online influencers don’t get paranoid and pissed nearly as quickly, they’re not all freaked out that you’ve emailed them at all. In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal-ready email address!  And, if you play your cards right and have them at “hello,” you can also still, ten years later, earn an earned media mention — as long as your client and the blogger can find a way to seriously connect, to vibe, to fall in love at first mail.

So, while Gerris Corp is no longer the only shop in town, the persistence and success of influencer marketing and micro-influencer marketing has led to a much more sophisticated and savvy industry in in toto.  I still recommend developing “steal me,” easy-to-use and deploy onto a blog Social Media News Releases (SMNRs) in order to both make each engagement as frictionless as possible. You can meet each influencer and each blogger as far past halfway as humanly possible. Not only that, but old bloggers and social media influencers are retiring every day only to be replaced by fresh-faced blogging neophytes — and it’s up to you to raise ’em up!

So, welcome all you online influencer marketers, and you’re welcome!  Folks are even savvy pretty far down the long tail, deep into the wild west of the micro-influencer. These are amazing times. Why? Because everything can be above board now.

What this means, now, is that everyone knows — or is getting to know — their value. They know the lingo. They have experience in negotiation, and engaging with online influencers is at least as it was engaging with the Press back in the day.

And even if they’re not feeling the particular campaign your pitching, they all know, now, that there will be another campaign down the road and that burning bridges goes both ways. Once you’re on my DNC list — do not contact — you’re dead to Gerris.  Even though I might not have gotten this week’s synergy 100%, I might have just what you’ve always wanted next week, so folks tend to cut me — and all of us — some slack because PR’s like fishing: even if you get the perfect lure, the perfect test for the catch, and even the perfect fishing hole, there’s not guarantee what you hook is going to be what you keep — there’s a lot of release.  And, today’s junk fish is tomorrow’s tilapia or sea bass.

So, welcome to this fine world of influencer marketing, be it earned media blogger outreach or paid micro-influencer engagement. These may no longer be the hay days of influencer marketing, but they are the days when influencer marketing has finally found its legitimacy, found its true marketplace.  Like SEO, we’re in a post snake oil world for these industries.

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What content to blog for search success Fri, 02 Dec 2016 15:49:11 +0000 Continue reading ]]> typewriter Chris AbrahamAfter I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website.

What to Write?

It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get.  And it’s so simple you’re going to kick yourself.

Write At Least One Blog Post for Every Page of Your Website

You heard me. Very few websites allow for long-form journalism, the kind of in-depth expository that allows your visitors and your readers to really grok and unlock everything you do, including all the remedials, backstories, answers to frequently asked questions, individual insights, and even your personal interpretation, spin, english.  Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate.  The long and short of it is, start with writing a blog post based on every single page of your current website. Go do it!

Examples Can Include Absolutely Anything

  • Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. Showing off one’s analysis of the current state of the art is the favorite go-to — but it’s really hard to keep up that sort of insightful brilliance day-after-day, week-after-week. That’s why people get some serious writer’s block when they’re tasked with populating an entire content-marketing blog that, like a bakery, starts going stale the moment you post your last article.
  • Staff/Team/Partners: one of the best sources of a rich biosphere of content and diverse keywords comes from your staff. Two of the easiest: employee interviews and guest posts by employees. Start there and other variations of including your team in your content strategy will open like a flower. Just be sure to not edit out who they are. If you are too harsh with your red pen, you’ll both dispirit your employee to ever blog again and you’ll also ruin the natural language of their particular writing site. Biodiversity is seriously essential. Monocultures are vulnerable and true polycultural environments are much more resistant to pathogens, where pathogens are represented by the fickle and volatile shifting sands of Google’s algorithm. Allow as many diverse voices and writing styles and names and authors to exist on your blog as possible, just be sure not to edit all the diversity out of them before you click publish.
  • Products & Services: I guarantee you that all the copy on your website is completely devoid of color, diversity, humor, and subjective tone. It sort of has to be because there’s a formula, an expected uniformity and professionalism that results in copy-by-committee, bureaucratic drivel that checks all the boxes but compels neither human nor machine (as in Google, Bing, and even Yahoo!).  What you can do, via a blog, is do what I do every week: noodle around, let the keyboard take me where it might. I yell out to my Amazon Echo, “Alexa, remind me to write about what to blog about.” And then on Tuesday morning I try not to think too much about it. The words just tumble out and the lovely Eileen and Madeline do just a little bit of reigning in.  In my agency, products and services are pretty much the same thing.
  • History: every single person in the world loves to hear origin stories. Become a superhero to your prospective clients!
  • Backstage: people really love process. When I was a professional stock photographer, people seemed to me to care more about my process, my origin story, my ASAs, film speed (yes, film, and Fuji 100 slide film was my go-to), camera body, lenses, and even the bag I used (Domke F-2) before they spent too much time looking at my images. Artists who have an interesting, tragic, spiritual, impoverished, or human-journey-inspired process almost always sell more art and for more money than often better artists who just sit in their studios, sober and sane, doing their taxes and books, raising a loving family.  Who wants to spend $1.2M on something their kindergartner could probably do if it’s not the direct result of Angel-inspired, drug-addled, genius. People don’t only want to know how the sausage is made, they demand it!
  • Clients: with the approval of your current and past clients, and with a sweet text link and a hearty thank you, you can probably write so much good stuff about work with your client that are a lot more free-verse than the almost unreadable clap-trap that ends up when you stuff all the months and years of collaboration and partnership into the terribly formulaic Case Study or Testimonial format.  Get personal.  Your clients really do want to become your work BFFs. The more work BFFs they have, the more they can play and recreate on the clock and the expense account. You dig?

I Am Assuming You Like Writing

So many people make excuses as to why they can’t, won’t, or don’t blog. First they start out with “why should I blog,” to “how do I blog?”  Then they move on to “what do I blog about.”  When you scratch past this, you’ll discover that, for whatever reason, they really don’t want to blog.  It could be that blogging is below their pay grade (only trolls, who live in their mother’s basement, blog), it could be that they really don’t know how or don’t like writing. Or, the longer-form stuff really makes them too self-conscious or open to ridicule, to judgement (“Even a fool is thought wise if he keeps silent, and discerning if he holds his tongue” — Proverbs 17:28). Or, no matter how true this is, or how beneficial the time spent will reward them, there’s the “I’m too busy to blog” ploy. It’s all bullshit and always leads to something else. It means you need to find someone else who is passionate, excited, and enthusiastic about it. Either in your own organization or from somewhere else. A ghostwriter, if you will.

If you’re still lacking ideas or your confidence is still shot, I would be happy to help you out with ideas or even help you out putting together some blog posts to get you started.  Email me!

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The more the messier for search success Thu, 01 Dec 2016 15:48:56 +0000 Continue reading ]]> redbullhorn Chris AbrahamYou need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. Then, feel free to get all anal retentive on your content — but only with the stuff you plan to add to your portfolio. Leave everything else as close to as-is as possible. Please.

America voted Donald J. Trump 45th president of the United States.  To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. Away from school marms and hall monitors. For better for worse, the internet reflects the way people search and write and speak when they’re on their own, away from the grammar police and your thesis advisor.

When I was recruited into the elite digital team at Edelman Public Affairs, they made me take a grammar test. It was an HR requirement even though I was brought on board by an EVP. To this day, our reports, our memoranda, even our emails need to reflect exceptional professionalism.

Unfortunately, all this esprit de corps is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. Trump speaks at a 6th grade level, and should we all.  In fact, weren’t we all trained to aim at the 6th or 7th grade Flesch–Kincaid readability?

As I have said many times before, Google is mostly literal. Google is not your book editor or your doctoral advisor, Google is your everyman. Google is mostly populist. Actually Google is whatever and whomever you want Google to be; however, when it comes to money, you’re more likely to get 20,000 nickels than one thousand-dollar bill. Everyman is where it’s at.

When I wrote for AdAge, back in the day, circa 2008-2009, they did the most delightful thing, though I don’t know how SEO-aware or SEO-focused they were about this. They published whatever I wrote for them immediately upon receipt and then, a couple-days, if not a week later, they went back and put it through the full archive, for perpetuity, let’s not embarrass the Advertising Age reputation, editing.

I always knew that my work would enter the world fully-flawed just like me. With the kind of mistakes that everyone, including me, makes all the time, especially during search. The genius of letting a few days go by before the first deep editing is that all the mistakes, all the informality, and the colloquialisms of we the rabble, pre-spit-polishing and detailing.

And then Google gets in there, indexes, and maybe gets lazy, doesn’t come back in a couple-few days later, doesn’t care too much about the diff between initial draft written by a PR and marketing professional. The final article worthy of consideration is restored to a perfection there never was, by a hyper-vigilant school marm cum hall monitor cum editor.

In my previous life, I used to be a professional film photographer. 35mm slides through Nikon bodies and Nikkor glass. The creative process only took up 20% of my time while developing, sleeving, editing, sorting, labeling, logging, packing, mailing, marketing, selling, and waiting took the other 80%. No, I am not missing a piece. Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. I only had light, film, glass, and filter.  Someone else did their magic in the darkroom or on a Macintosh Quadra 950.

Same with blogging or any other type of creative behavior. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client.

I have upwards of 100,000 slides in archival sleeves in my storage area — but only 4,000 have made me any money and only 400 of those slides made my portfolio: 20 sleeves of 20 slides per.

But back in the day, all 100,000 of those images sat in tall steel file cabinets at Corbis (née The Stock Market) and Pacific Stock, filed away and indexed.   While only 4,000 made me royalties and only 400 made me money, 100,000 were always in play.

While only 4% of all my work was considered profitable — and that’s high — nobody ever knew which 4%.  And though only .4% ever made it into my portfolio, 250x that had potential.

I want you to write at least five times as much content as you are. Blog content, not ephemeral tweets or facebooks.

Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.

Each and every telegraphist has his or her own unique style and pattern when transmitting a message, called their “fist,” identifiable to other telegraphers. The same can be said about your and your words and your writing. Allow your content to become as unique in style and pattern as possible. Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place?

Via Biznology