Chris Abraham

Twitter: @chrisabraham
LinkedIn: /in/chrisabraham
Facebook: chrisabraham


Chris Abraham is a leading expert in digital, including online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response.

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to major brands. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr and Top 10 social media influencers by Marketwire. For what it’s worth, Chris has a Klout of 77 the last time he looked.

Chris understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocols. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way — our primary and sincere goal.

Offerings: We specialize in comprehensive Online Conversation Marketing campaigns. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence, Search Engine Services and Online Reputation Clean-up and Defense to ensure that our client’s message, the right message, is being portrayed in every corner of the digital space.

Speaking & press availability: Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

Client portfolio

Clients, past and present, include Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Chris has also worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was technology strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonald's, Disney, Reebok, EA, RCA and NBC.

Business focus

Brand reputation, online business intelligence, corporate and PR blogging, online brand intelligence, online brand promotion and protection, online buzz and relationship marketing, online education, online messaging, online social networks, online technology strategy, rss syndication strategy, search engine optimization strategy, virtual community building


Washington, D.C.