September 21, 2017

SentiOne Review: Monitor and Augment Your Social Media Presence

Post by Adi Englander

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The social media marketing space can be a tricky playing field for online businesses. If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust.

The difference between the two outcomes is often determined by your proactiveness. Are you actively participating in online communities? Do you stay in tune with your target market?

Fair enough, you probably have a lot on your plate as an online business owner or marketer. That’s why, in order to keep yourself updated in the “social sphere,” you should consider using a social media monitoring tool like SentiOne.

In this post, we’ll cover everything there is to know about SentiOne to help you decide if it matches your brand’s specific needs.

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August 23, 2017

All the webmaster SEO tools on SEMRush

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Chris AbrahamI just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out. SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard.

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August 17, 2017

Improve your Google search results today

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Follow the tips below to speed up and clean up your site.

Do you use a CDN? Do you blog? Do you optimize your images? Do you pay proper homage to the Google gods? And other tricks of the SEO trade

Chris AbrahamThere are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP. Here are nine things you can do starting today to improve your search results and the quality of your visitors’ experiences.

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what search engine optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. OK, let’s start. Continue reading

August 8, 2017

How to Increase Your Brand Awareness Via Social Media

Post by Adi Englander

adi-englander

Social media is one of the best places to market your business as there are over 3 billion users. While marketing your business with social media, you have three options. They are traffic, sales and brand awareness. You can opt for a mixture of these, but for best results it is best to choose one as the primary and the others as secondary.

As there’s a ton of information out there on how to drive traffic and sales with social media, in this article I am only going to focus on how to increase your brand awareness via social media.

Once you implement these tips and influence your audience they will be able to recognize your brand both offline and online. Let’s get started…

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July 19, 2017

Book review: ‘Angel: How to Invest in Technology Startups’

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Title: “Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000″
Author: Jason Calacanis
My rating: ☆☆☆☆☆
Release date: July 18, 2017 on Amazon (hardcover & Kindle), in bookstores and at angelthebook

JD LasicaWith Silicon Valley at the center of tech culture – and much of pop culture these days – you might be tempted to get in on the startup action. Not founding a startup but investing in one … or a dozen … or, as Jason Calacanis advises in his new book “Angel,” investing $1.5 million in 50 startups over a three-year span.

Now that’s a bold and provocative set of marching orders. Which is what we have come to expect from Calacanis, the Brooklyn-bred journalist turned entrepreneur turned podcast impresario—and one of the top five angel investors in the world. Continue reading