September 26, 2016

Essential viral marketing tools

Hillary Clinton’s “Between 2 Ferns” interview got 9.2 million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week.

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see:

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaLast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.

While that article mapped out 10 rules of branding for your startup or small business, today I’d like to share some of the nonproprietary tools that you can use to advance your campaign, enhance your brand or earn kudos from your client.

Here are a handful of the best ones Vincent mentioned, some of which I’ve used to good effect:

  • You know that timeliness — topicality — dramatically increases engagement on the Web, right? Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. With 2.6 million likes, it has a pretty good pulse on subjects that are top of mind to the digital generation, and while it hasn’t been updated since June 30, you can find similar meme pages throughout Facebook and elsewhere.
  • Here’s another topical resource, and perhaps a better one: Ruzzit.com, a site that aggregates viral content, whether it’s a video, image or text. It even had a video up about the death of Florida Marlins ace Marlins Jose Fernandez a few hours after his fatal boating accident this past weekend.

sniply

With Snip.ly you can add a call-to-action to every link you share, helping you drive conversions through content curation.
  • Snip.ly lets you add a popup, at the bottom left of the screen, to link back to your site when you’re sharing others’ content.
  • Later.com bills itself as “the simpler way to plan your visual content marketing” by letting you schedule and manage your Instagram posts. You can also schedule Instagram posts with Buffergram.
  • Websta.me/hot will help you find the day’s most widely used hashtags (yes, hashtags go viral, too).

text-cutie

TextCutie: Get creative with images and words on your smartphone.
  • Canva is a cool design program (go ahead, scrawl across the page with your mouse, it’s fun) and TextCutie is a mobile app that lets you add words to an image you want to share.
  • People, even strangers, are much more likely to interact with you one on one via email rather than by using social media. charlieapp.com, type in anyone’s email addy and find all of their social accounts. The trick is finding those email addresses. I use Clearbit. Vincent pointed to Email Hunter (150 email addresses in their database) and Norbert, which starts at $10/day.
  • Do you have an email list? kickbox.io will scan your list and help you “clean” your list by getting rid of broken email addresses. Cost: $10 to verify 1,000 email addresses.
  • Discover.ly helps you connect your social followings across platforms. See mutual Facebook friends on LinkedIn. See LinkedIn work information on Facebook. See Facebook and LinkedIn connections on Twitter. You get the idea.
  • Charlieapp combs through hundreds of sources and automatically sends you a one-page briefing on people you’re going to meet with — before you see them.
  • Heads up, journalists and bloggers: Typosaurus will scan your site and point out any spelling errors — for free. Alas, it will only tell you the results one page at a time.
  • Instagram: Are you using the ol’ “Double-tap if you agree!” trick?

Not all of these are free, but many of them are free or low-cost. There are lots, lots more tools and tips, but you’ll have to sign up for one of Vincent’s workshops.

What other viral marketing tools are in your bag of tricks?JD Lasica, founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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