February 15, 2016

More than just streaming: Create music that reaches into the social media sphere

AirFlow, a new music app, has the chance to insert music creation into social media. Credit: CC BY 2.0, 37031597@N05, Flickr

AirFlow, a new music app, has the chance to insert music creation into social media. Credit: CC BY 2.0, [email protected], Flickr

With new apps combining music & social media, users can now have the social component of creating music while on the go

Ayelet NoffMusic has always had a social component to it. Whether it was the simple act of listening at home with friends, or going out to a concert, music has always had the ability to bring people together. With the technical advancements of the Internet, as well as progress in technology as a whole, music was one of the few niches that discovered its new role in the digital age, as online streaming became more accessible and easy to use.

Social media brought a whole new element to the music industry, as online platforms allowed users to follow musicians and discover new bands. Especially with Youtube, as well as its predecessor, MySpace, users were given free range to take the social component of music, online. Sharing music with either your friends, or strangers, became easier than ever. No longer did you have to physically meet to be social with music. Now sending and linking to music was enough to be communal and start a conversation.

In the last few years, our connection with the Internet and the online world has changed as we have become more dependent on our smartphone for Internet use. While the social aspects of life have flourished thanks to text messaging and social media, music’s social component has gotten a little lost in the transition.

Music Has The Ability To Become More Social Than Ever:

Streaming services like Spotify and Pandora have made listening to music on our phones easier than ever. However, what is altogether missing from streaming services is a social component from your own creation, and with that in mind, new apps such as AirFlow want to provide smartphone users a simple way to share music with one another (full disclosure: AirFlow is a Blonde 2.0 client).

AirFlow has a social media component that truly brings the social side of music enjoyment back, and that is through the ability to make and create music. AirFlow is a unique app that uses movement to create music. Born from the ambition to use the body’s energy and inertia in order to create music, AirFlow translates the movement made with a phone into different musical tones. The contrasting movements produce distinct sounds that can then be mixed and re-recorded to create personalized one-of-a-kind tracks for the user.

AirFlow combines the full potential of mobile devices with the desire to give everyone the opportunity to make music. With no external hardware, AirFlow provides a simple yet fun user experience that explores a new dimension of what a smartphone can do to enrich its user’s life. Today, our smartphones work as an extra appendage, and as such, AirFlow wants to challenge mobile devices to move along with the user. AirFlow creates a tangible social soundtrack to its user’s lives, giving them the outlet to dance, workout, and have fun to their own musical creations.

More importantly, AirFlow provides a community in social media to connect and communicate with other users, allowing them to comment, and favorite other user’s musical creations. AirFlow incorporates the diverse social characteristics of a smartphone into simple music creation. With features such as a social network and group creation, AirFlow can work as a group platform, allowing each individual user not only to connect but to contribute to the social component of music.

Social media and music have an inherit ability to be connected with new apps that are more than just streaming. The smartphone age can bring the social component of music back to users, with more apps that help users create and share their own music.Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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