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Getting to know your customers is a good first step
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Post by Megan Totka
With recent changes to Facebook’s feed notifications, it may be more of a challenge for businesses to hang on to that precious News Feed real estate. After all, you’re competing with funny cat videos and duck face selfies! But the more you know your customers, the better you can keep on the top of their “must see” feed.
Share relevant content
By knowing the topics your target market cares about, you can deliver useful content they’ll click, read, and share on Facebook. You’ll need to share more than just your own blog content. See what else is out there. Subscribe to RSS feeds of other blogs in your industry, and share content that others are posting on Facebook. (It’s also a great way to get some love back.)
One good strategy to understand what your audience wants to read more of is to go into your analytics and see what your top most popular blog posts are. You can write about the same topics in different ways. Offer a roundup on a particular topic, or go more in-depth on it in an additional post, then share it on Facebook.
Share your customers’ content
If you use social CRM, you can keep up with your customers’ social media profiles. Once you’re connected, it’s easy to view what they’re sharing and give them some love. Once a week, you can pick a customer to highlight and share their photo, video, or blog post. Tag them in your update so they appreciate the gesture.
Ride the trend wave
The Kardashians? Grumpy Cat? These may seem like silly trends, but people eat them up. Find a way to tie your update and/or content to what people are clicking on. Your own Facebook feed will likely give you a sense of what’s trending, but you can also go to Google Trends to discover the topics being talked about across the Internet.
You could create blog content around popular topics, with those trends acting as buzzwords to stop people from scrolling past and click on your update. For example, if you run a marketing company, you could publish a post called “10 Marketing Tips the Kardashians Teach Us.” Anyone that keeps up with those tricky Kardashians will be more likely to read your update.
Ask for it
There’s nothing wrong with asking people to bump you to the top of the list. A lot of people aren’t even aware of the recent changes to the feed, which allow you to choose whose updates appear first. In your next email newsletter, in a blog post, and/or on your Facebook page itself, give people instructions on how to keep you on their active feed.
On your business page, where visitors click Like, there is now a dropdown menu. Ask them to select See First to ensure that your updates appear.
These days, you’ve got to fight for a piece of your customers’ attention. It’s worth the small efforts to ensure that your updates are being seen on Facebook by the people who you want to see them.