November 11, 2014

5 big ideas for Social UX success

JD LasicaI‘m in Peru for the first time. Over the weekend I headed up to Cusco and spent a day at Machu Picchu (more about that at a later date at Cruiseable).

Today I spoke for the second time at the annual conference put on by Grupo de Diarios America (GDA), this one at the headquarters of El Comercio in Lima, Peru.

Three years ago, when I spoke in Santiago, Chile, I was the “social media guy,” urging media organizations to embrace the emerging social media wave. Now, the 60 or so participants are all on board.

So my talk today focused on social UX.

Social UX? Social UX is what you get when you combine social media and the user experience. Social UX is the result when users find themselves inside a media experience that connects users with other users. It’s an experience that’s open, transparent, shareable, emotionally satisfying and increasingly visual.

The presentation at top offers some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully. Topics include:

  1. Lay the SEO/metadata groundwork to appease the all-powerful Google gods
  2. Think evergreen
  3. Build a platform where your users are the content
  4. Use curation
  5. Embrace visual storytelling & rich imagery

Spend some time at 30,000 feet considering social UX before plunging ahead with developing a new site.
JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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