August 1, 2014

Choose the right monetization model for your blog

Photo by Julia Manzerova on Flickr (CC BY)

Target audience: Bloggers, small businesses, self-publishers, nonprofits, educators, Web publishers, journalists.

Ayelet NoffEveryone has different reasons why they decide to create their own blog or website. Many use it as a platform to share their opinions with others. Others see it as a great way to build up their name or business.

Social media platforms like Facebook, Twitter, and Google Plus can also play a big role in a blogger’s effort to promote themselves, but they have their drawbacks too. Facebook is a great tool, but when it comes to self-promotion they use a pay to play kind of system where you only see limited content and if you want to be more viral you need to pay for it. Twitter is widespread, but also limited, a maximum of 140 characters per tweet will only get you so far. As for Google Plus, well, it may claim big numbers, but when’s the last time you actually hopped onto your account?

Anyone who runs a blog knows that it takes a fair amount of time (and sometimes, money) to create the kind of interesting content that keeps visitors coming back — or to entice others to contribute to it. Getting a return on your investment can be challenging, but for many bloggers and personal website owners having your own blog is a great opportunity to make some extra cash.

Advertising is one of the most common and profitable ways to make an additional, or even your entire, income through your website or blog. The question is how can you best monetize your website so that it can make you money.

Find the right advertising platform for your blog or business

The main issue is finding the right partner, one that can bring the best results without requiring daily maintenance or optimization. But with so many good monetization platforms to choose from, it’s tough to decide which one is right for you.

Here’s a short list of just some of the top platforms out there for monetizing your blog, whether it’s a small business blog or your personal blog:

1Many websites use Google AdSense to monetize their content; it is the most well-known and popular advertising network on the web. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.

2Chitika is very similar to AdSense. The company allows you to customize your ads, and it only serves contextual ads. One good thing is that you can use it along with AdSense and there are no problems at all.

3When it comes to Qadabra, simplicity is the name of the game (disclosure: Qadabra is a Blonde 2.0 client). Qadabra’s performance-based advertising platform was created by Marimedia. Their platform’s registration and account handling is very easy, you can see the reports and earnings each day, and its support team is very responsive. Qadabra pays you 70% of the revenue generated from its advertisers. Since Qadabra supports all geographic locations and pays via PayPal, it’s a great option for starters and another good alternative to AdSense.

4Infolinks is a pay-per-click ad network that allows you to make money through your blog based on specific keywords. Infolinks indexes your pages and automatically adds some hyperlinks in your text. Of course, since this isn’t a CPM program, it might take you a while to start earning a regular passive income through it, but it’s still an alternative to AdSense. Infolinks is great for big websites and it works in English, Spanish, French and German websites.

5Kontera is a well-known network very similar to Infolinks. It’s also a text-based network that adds links to your content based on specific keywords showing a doubled-underlined text and pop-up ads. This is also a pay-per-click program, so it depends on your click-through rate percentage to earn money. However, Kontera is definitely a better option if you have a small blog or you’re just starting your website, because it allows small sites to be added to your network. You can also use it with AdSense at the same time.

6Clicksor is an ad advertising network that allows you to serve text, contextual and popup ads. With more than 150,000 pages working on Clicksor, its become quite a good alternative to Google AdSense. They share up to 60% of the revenue depending on the ad (popup ads usually generate more) and they can pay you via check or PayPal.

In conclusion, when seeking to monetize your blog there are various online platforms to choose from, it’s just a question of finding the one that’s right for you.Ayelet Noff is a partner in and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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