October 15, 2013

10 tools to add sizzle to your business’s Facebook page

pagemodoPageModo, a way to create stunning cover photos for your Facebook Timeline.

PageModo, Linqto, SocialDon & other solutions to take your efforts to the next level

Target audience: Marketing professionals, SEO specialists, businesses, nonprofits, Facebook administrators, anyone with a Facebook page.

Guest post by Megan Totka
ChamberofCommerce.com

MeganTotkaIf you’re one of the 15 million businesses that use Facebook, you’re in luck. There are plenty of tools and apps out there designed to make running, updating, and promoting your Facebook page easier and more effective.

We’ve put together a rundown of 10 Facebook tools that help you make the most of your social media marketing. Let us know in the comments below what additional Facebook tools have come to your aid!

PageModo: Call attention to your page

1Create stunning cover photos for your Facebook Timeline, personalize contests and sweepstakes, and add custom tabs with PageModo. This service also includes post scheduling and post suggestions — so you’ll never run out of things to say — and collaboration tools for social marketing teams.

Linqto: Personalize your Facebook page — and host conversations

2With Linqto, you get two tools in one. There’s a custom designer with colors, images, logo, and template options to personalize your Facebook page. And you can also create a Facebook “room” for your business, where you can hold events and conversations with unlimited participants.

Linqto supports video, audio, and text chat, and provides a widget for visitors to test their webcams before they join the conversation. The program also records and archives your events, so you can feature the feed on your main Facebook page.

SocialDon: Boost your performance

3Social management, detailed social analytics, and Facebook apps are included with SocialDon, a free service with a lot of perks. You can schedule and monitor posts, create custom apps, and engage with fans from a central dashboard, saving you lots of time.

The analytics cover both Facebook and Twitter, and include deep analysis of interactions, posts, tweets, mentions, benchmarking vs. competitors, and more.

ShortStack: Run better contests

4ShortStack powers up your Facebook promotions and contests with do-it-yourself apps, contests, and polls. The platform includes data collection and analytics, so you can maximize the effects of your contests.

It also supports “like-gating” (a fast way to increase your Facebook page likes), custom forms, video content, and more.

MediaFeedia: Wear all your hats

5Have more than one Facebook page? MediaFeedia makes it easy (and free) to manage them all. You can create, schedule, review, and edit posts from a single dashboard, and custom brand your Facebook posts.

Oh, and you can also throw your Twitter accounts into MediaFeedia for even more simplified social media management.

HootSuite: Facebook+

6Manage not just your Facebook page, but all your social networks with HootSuite, the social media dashboard. It’s free for up to five social profiles — social accounts, mind you, not individuals — and comes with analytics reports, message scheduling, app integration, and RSS feeds.

There are also paid plans starting at $8.99 a month that give you more features and access to manage more social profiles.

MailChimp: Build your list

7If you use MailChimp for email marketing, there’s a Facebook app that lets you create an easy, integrated contact form to display on your page. It only takes a few minutes to set up by logging in to your MailChimp account, and the form is automatically generated.

Facebook Page Insights: Track your performance

8This built-in tool lets you measure performance on your page. Facebook Page Insights is integrated with the admin section on your page (as long as you have at least 30 likes), and gives you detailed analytics on post performance, anonymous demographic data about your audience, and more.

EdgeRank Checker: Where do you stand?

9With the free EdgeRank checker, you can find out your Facebook EdgeRank—the number that determines how frequently your posts appear in your fans’ Facebook news feeds. The tool also gives you information on your best and worst average day of the week, new fans and fan loss, and your EdgeRank over time.

There’s also a Pro service with real-time monitoring, detailed analytics, recommendations, and industry reports.

SocialMention: Find your relevance

10Who’s talking about you on Facebook? Find out with SocialMention, which monitors not just the biggest social network in the world, but more than a 100 other social media sites in real time, and notifies you whenever your business or target keywords are mentioned.

SocialMention also includes basic statistics like passion, strength, reach, and sentiment analysis.

What tools is your business using?

Image courtesy of Gerd Altmann

Megan Totka is the chief editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the Web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.