October 1, 2013

How Flipboard can help your small business


And a look at the best magazines for small business on Flipboard

Target audience: Small and midsize businesses, brands, marketing professionals, Web publishers, nonprofits, educators, journalists.

Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaIf you haven’t heard about Flipboard, it may be time to investigate.

The robust aggregate publishing platform has come into its own this year, with millions of people not only curating their own digital magazines but also reading thousands of magazines on niche topics — published by businesses like yours.

How Flipboard became the big kahuna on tablet devices

Founded by the former CEO of telephone-based application company Tellme and a former senior iPhone engineer at Apple, Flipboard is an aggregation service that lets users grab content from anywhere and compile it into visually stunning digital magazines. (If you use Flipboard, you’ll see occasional prompts to create your own magazine.)

Flipboard launched in 2010 with an app that was specific to the iPad. In mid-2012, an Android app was released, along with plans for a Windows phone app. The company recently launched a Web-based Flipboard portal that showcases select magazines.

In addition to user-curated accounts, magazines can also be published through Flipboard using a compatible feed service and shared with other Flipboard users.

What can you do with Flipboard?

The Flipboard Editor lets you rearrange your content.

For a small business, Flipboard can serve as a powerful tool for leveling the playing field with larger competitors. All of the magazines produced by the platform have the same high-quality look and feel — so any content you publish will be sleek and professional.

You can use Flipboard to:

  • Publish your content: Flipboard can aggregate social media feeds, blogs, and even website content into its highly visual magazines. The website provides a detailed guide to optimizing your RSS feed for the Flipboard platform, which supports text, images, and multiple audio and video formats.

    You can share Flipboard content with your existing customers and subscribers on social media, your website, through your email lists, and more. Once it’s published, you can also apply to be featured in Flipboard’s Content Guide.

  • Curate a magazine: Creating a magazine with Flipboard that includes content from prominent sources in your field, alongside your own content, can give you a boost in expert credibility, and net you exposure to potential customers. You can curate a magazine from inside the Flipboard app by tapping the ‘+’ sign that appears on content. You can also grab content online with the Flipboard bookmarklet.
  • Tell a story: You can use Flipboard to create a magazine that tells a story about your company, your product, or an upcoming or past event. Aggregate content that contributes to the story you want to tell, such as customer feedback, press mentions, blog posts, or demo videos.

    While signed in to your account, use the Flipboard Editor to rearrange your content, set covers, and more.

The best magazines for small business on Flipboard

Small Business Media Weekly

Check out our choices of the Flipboard magazines for the best curated and original content on the Web for small business and entrepreneurs:

Megan Totka is the chief editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the Web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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