New content discovery tool curates social media for brand managers & small businesses
Target audience: Social media managers, marketing professionals, PR professionals, brand managers, SEO specialists, businesses, entrepreneurs, nonprofits.
As a social media manager, the first and most commonly asked question I get is, “So you just sit around posting on Facebook all day AND get paid for it?” (Please read in the half condescending, half jealous voice.) Here’s the truth: Doing social media in a way that will actually benefit your client is much more complicated than that.
Managing a social media account is about finding the best content for your client and generating the right engagement. Social content is important and it’s worth every penny spent. So, how do you create the best content out there?
We here at Blonde 2.0 manage over 40 Facebook pages for various clients. That means that without fail each of our account managers must come up with about five different posts a day, each focused on a vast array of topics. They all need to be interesting, relevant to the target audience, have some added value that is relevant to the brand, and of course be extremely engaging. That’s 40 posts a day, 240 posts a week and over 1,000 posts a month.
What a social media manager needs to do is find the best relevant content for his client in a hyper-social world, where over 4.75 billion pieces of content is shared on Facebook daily and 500 million tweets are posted on Twitter daily. Finding the right content in this massive sea of information is a big challenge that social media marketers face each day.
There are different tactics to finding the right content. Finding relevant industry blogs and tracking them using services like Feedly, searching on Google, following influencers on Twitter etc., are all tactics that require the marketer to be extremely active and in constant search mode, which is too time consuming.
Instead of laborious manual searching, Swayy points to target content
We always try and test new tools and apps, because for us looking for a way to minimize time spent on searching means boosting productivity around the office and freeing account managers to concentrate on other important aspects of the job.
A service that I’ve been really enjoying lately is Swayy. Swayy helps you find relevant and shared content from around the Web for your client’s social profiles. Meaning that instead of spending hours searching for amazing content for clients, you can use this platform and automatically get recommendations for content that is relevant and popular for your audience. (Disclosure: Blonde 2.0 is working on a project with Swayy.)
Once you pick the content you think is most relevant out of the suggestions Swayy offers, you can share it right from the platform and even schedule your content for later if necessary. Swayy crawls about 50,000 pieces of content a day, extracting keywords and topics and then matching content to your profile’s trending topics and circles.
A particularly useful feature is the detailed analytics. For every content you share using Swayy, you get full analytics that help you understand which of your posts are the most engaging for your audience. Pricing runs from free to $5 to $19 per month.
As the social media management business grows exponentially, more and more tools are popping up to help social media managers do the best job they can. Swayy is actually doing a very good job of that. For social media managers, Swayy hits all the right notes by creating a more efficient content curation process and helping social account managers optimize their content. If you’re looking to optimize your social media efforts, you should definitely give Swayy a go.Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.