Comments on: How Google’s new tabs on Gmail changed email marketing forever http://socialmedia.biz/2013/09/17/new-gmail-tabs-are-good-for-email-marketing/ Social media business strategies blog Fri, 12 Jan 2018 05:21:00 +0000 hourly 1 By: Pier Polder http://socialmedia.biz/2013/09/17/new-gmail-tabs-are-good-for-email-marketing/comment-page-1/#comment-511905 Fri, 20 Sep 2013 20:25:00 +0000 http://socialmedia.biz/?p=25981#comment-511905 here is an interesting article on the impact of the new Gmail for Email marketing : http://intema-blog.blogspot.ca/2013/09/gmails-new-inbox-threats-and_17.html

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By: JD Lasica http://socialmedia.biz/2013/09/17/new-gmail-tabs-are-good-for-email-marketing/comment-page-1/#comment-511803 Tue, 17 Sep 2013 20:06:00 +0000 http://socialmedia.biz/?p=25981#comment-511803 It’s great food for thought, thanks for the post, Ayelet. Not sure I agree with your conclusion though until we see some data, eg:

– what % of Internet users use Gmail? (Gmail has 425 million users)

– what % of them are using Gmail with the new tabs turned on?

– what % of them are now ignoring email marketing messages in their promotions tab?

I still tell my clients to use email marketing in tandem with social media. So we’ll see over time just how impactful Google’s change is. Certainly will be interesting!

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