November 12, 2012

10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility

Guest post by Cyrus Shepard

It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+.

Here’s an experiment: If you use Google+, perform a search for your name and check the domain distribution of first 100 results. The graph below shows what happens when searching my own name.

Google+ SEO Dominance

Even though I use Twitter and Facebook far more often, Google+ dominates the search results. Multiply this for hundreds of millions of people, and you can begin to comprehend the scope of Google’s platform.

Fortunately, there are several ways to take advantage of this SEO dominance for your own benefit.

Optimize your G+ title tags

1The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.

Check out how this simple post from Danny Sullivan ranks for its title.

A widely shared post with a good title has an excellent chance of ranking for its given keywords.

Use G+’s unlimited editing power

2Google+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter. Facebook gives you only limited editing abilities. Twitter, after you tweet, only lets you delete.

This is important if your Google+ post goes viral and you want to make updates or changes. If need be, you can also update the title tag and any attached media as well.

You may not own the platform, but Google+ gives you a broad amount of control over your own content.

Index new content lightning fast

3If you share new content on Google+, chances are that Google will index the page very quickly.

Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google’s Realtime Search.

In the old days, if you wanted a website indexed, you filled out a webform and waited several weeks. Today, it’s as simple as pressing a +1 button.

 “Google+ is the new Google Submit URL box.”
— Rand Fishkin at GROW 2012 Source

Share your new content on Google+, as well as your other social networks, for quick indexing.

Connect with influencers

4Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.

Depending on the individual’s account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.

17 actions that trigger notifications:

  1. Mention them in a post
  2. Share a post with them directly
  3. Share a post and you’re in a circle they subscribe to
  4. Comment on a post they created
  5. Comment on a post after they comment on it
  6. Add them to a circle
  7. Suggest new people to add to their circles
  8. Tag them in a photo
  9. Tag one of their photos
  10. Suggest a profile photo for them
  11. Comment on a photo after they comment on it
  12. Comment on a photo they are tagged in
  13. Comment on a photo they tagged
  14. Start a conversation with them
  15. Send them an invitation or update an event
  16. Remind them about events
  17. Any activity on events they created

Several folks have introduced themselves to me on Google+ by “gently” using the methods above.

Be warned: The few who crossed the line into spamminess have been banned from several inboxes forever.

Optimize your author pic for more traffic

5Last spring, I performed a series of tests with my Google+ author photo that led to an increase in the click-though rate for my websites.

If you successfully implement the author tag (here’s a step-by-step guide on Socialmedia.biz) and have a catchy photo, it often doesn’t matter if you rank 2nd, 3rd or even 4th. With an eye-catching pic you can often grab free traffic away from even your competitor’s #1 ranking.

Test drive a G+ social media dashboard

6Google Analytics has progressed greatly with social media reporting, but if you live and die by social traffic, you want to bring the information front and center.

Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:

  • On Site Social Actions, i.e. Google +1s
  • Revenue per Visit by Social Network
  • Overall Traffic Stats by Social Source

Bonus: Install this dashboard for free in your Google Analytics account by clicking here.

Check your CircleRank

7My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your “CircleRank” score compared against all other Google+ profiles.

CircleRanks of note (lower is better — it refers to how many people have you in circles, by rank):

The election is over. Britney won.

Follow your profile links

8Google+ not only allows you to link to your other profiles across the Web, but you can embed followed links directly into your bio with the anchor text of your choice.

The value of a link from Google+ is, in theory, like any other. It depends on the authority of both the page and domain. My own profile shows the following metrics:

  • PageAuthority: 49
  • PageRank: 3
  • MozRank: 1.91

If you can raise your visibility by getting more people to engage with you, share your posts, or link directly to your profile, the more valuable your profile links become.

Embed post links

9Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.

The value of these links increases the number of times the post is shared, linked to and +1’ed.

For example, check out this one sentence post from Alexia Tsotsis, which has a PageRank of 3 and is cached by Google every couple of weeks. (Even though PageRank is not highly correlated with rankings, for Google+ it’s often the only metric available.)

If your post goes viral or is reshared by high-authority profiles, the value of those links increases.

Be an awesome (late) early adopter

10About 100 million people worldwide use Google+ once a month. The rest log in even less, although this number is growing fast.

Press the +1 button, add comments on the truly great stuff, add buttons to your blog content and circle great people

None of these tips matter unless you actually use Google+. Out of the 400 folks I’ve circled in my Google+, only about 75 actively participate. No surprise, these tend to be the more savvy SEO and media types.

There’s still time. Folks are catching on. Yes, early adopters win the day.

You can do Google+ in less than 10 minutes a day. This means creating a few simple habits to fit it into your workflow.

  • Press the +1 button to spread share-worthy comments
  • Add comments on the truly great stuff
  • Add +1 buttons on your own content
  • Engage / Comment / Reshare / Start a Hangout / Create an Event
  • Circle great people
  • Make it easy for people to circle you.

Top-notch resources:

  1. The Ultimate Guide to Google+ SEO
  2. Author Rank
  3. Google+ SEO & Authorship
  4. Why Every Marketer Now Needs to Employ a Google+ Strategy
  5. GPlus Cheat Sheet

The first three belong to AJ Kohn, the authority’s authority when it comes to Google+.

Do you use G+? What’s your favorite Google+ tip? Please share in the comments below!

Cyrus Shepard is the Chief Marketer at Placefull, Inc. after spending time as the former lead SEO at SEOmoz. You can connect with him on Twitter at @cyrusshepard. This article was originally published at SEOmozSEO­moz is not affil­i­ated with Socialmedia.biz and has not reviewed this trans­la­tion. The author’s posts are entirely his own and may not reflect the views of SEOmoz. SEO­moz pro­vides the Web’s best SEO tools and resources.
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Related

Why Google Authorship matters to your business (Socialmedia.biz)

• How optimizing my ugly Google+ pic increased free traffic 35% (Socialmedia.biz)

• Extended how to use Google+ for business video tutorial (Socialmedia.biz)

• 5 tips for managing your community on Google Plus (Socialmedia.biz)

  • BestColorVideo

    Thank you Cyrus, most informative. Trying point 8 ‘Google+ not only allows you to link to your other profiles across the Web, but you can embed followed links directly into your bio with the anchor text of your choice.” tried several variants, no joy thus far, what exact form of Href did you use to embed a link in your profile intro or any other profile section?

  • positivenergyoutput

    Great post, if you’re in online marketing you can’t ignore Google+.

  • BajaByBus

    Thanks for these insights – I’d forgotten about circlecount.com!

  • http://sarkari-naukri.biz/ Naukri

    Google+ can be a beneficial addition to your SEO arsenal if used correctly, with a crossover of search engine optimisation and social media

  • sarahahmed196

    Great post! Thanks for sharing. Found this really useful.

  • http://www.iwebcontent.com/ rickyblair

    Social media is now playing a very important role in SEO promotion, therefore SEO experts are preferred Twitter, Facebook, LinkedIn and above now Google+ which provides a different way for SEO promotion and it helps to bring traffic to our website. I would like to pick the beneficial points that are providing in this article to get more effective SEO results for my website through the help of Google+.
    http://contentin.wordpress.com/2013/02/09/15-unique-seo-tips-for-quick-ranking-development/