July 20, 2012

SES conference returns to SF next month


Some of the speakers at SES San Francisco 2012.

 

Socialmedia.biz readers get 20% discount for big search gathering

Guest post by Byron Gordon
VP, Social Media Marketing, SEO-PR

Wondering what Marissa Mayer has in store for Yahoo?

It’s never a dull moment in the search and social media marketing world, and to capture the latest trends, SES conference & Expo returns to San Francisco for a weeklong hands-on education and training series to keep marketing and advertising professionals up to date on the latest trends in search and social media.

What:  Some brand new panels will be showcased, featuring insights from experienced SEO (Search Engine Optimization) and PPC (Pay Per Click) professionals alike, including presentations on the newest social media marketing tools. Attendees can expect to get answers to the following:

  • Understand how both big brands and small businesses are leveraging Pinterest for increased traffic and conversions.
  • Learn how to evaluate automation tools and measure potential returns on investment.
  • Learn how to avoid being impacted by the next Google update (Panda and Penguin victims take note!).
  • Learn how to execute an effective Targeting/Remarketing strategy – don’t let your website fall into the 90% of those who visit it without completing any action.

A favorite roundtable forum repeats itself: Meet the Experts. It’s an opportunity for attendees to learn, network and share information with peers and leading industry speakers and specialists. Get a preview of its popularity by watching the Meet the Experts roundtable at this year’s SES Toronto 2012.

Details about the event

Top panels: According to Mike Grehan, producer of the SES conference series, this year’s hottest panels sessions include Generate More Pinterest: Getting the Most from the New Kid on the Social Block and Key to Success with B2B video.

Speakers include Jennifer Evans Cario, President, SugarSpun Marketing, Mat Siltala, Founder, Avalaunch Media, Leslie Drate, Manager of Social Media, Cisco, and founder of ReelSEO, Mark Robertson.

Where: Moscone West, 4th & Howard streets, San Francisco

When: Monday, Aug. 13, to Friday, Aug. 17 (Monday and Friday are reserved for training sessions only)

Register: Register now — Socialmedia.biz readers get a 20% discount by using the “SMEDIA20” code. Follow the conference buzz on Twitter at the hashtag #SESSF.

Upcoming events in Chicago, Singapore and New Delhi can be found on the event schedule. I plan to attend this one and hope to see you there!

  • http://kyle-nelson.com Kyle

    Thanks for sharing about the conference. I live outside the bay area and I am going to try to attend it. It would be great to attend the pinterest session. I have two questions that maybe you can help me with.
    Do you know if you can Purchase tickets for one or two sessions rather than the whole week?
    Do you know of any other events like this or a site I can go to that list these types of events?
    Thanks!

  • jdlasica

    Kyle, generally you can't buy tickets for one or two sessions, but I don't know if they have day passes.

    We publish a listing a social media and marketing events on the first of the month. Here's our yearly calendar:
    http://socialmedia.biz/2012/01/02/2012-conference