Target audience: Marketers, social media influencers, businesses, brands.
Ihave been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing refers to “the transparent sharing of resources using social media services.” What this means is that all you need to do is look at a particular piece of content such as a news item, story, video, or content, and that piece of content is linked to on your Facebook Timeline, in Google Plus and in other social media.
We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. While people are freaking out about how privacy-invading frictionless sharing is, we have all been frictionless sharing everything and anything — sometimes even including our credit card information, Social Security numbers and secret questions’ answers — with everywhere and everything, including Friendster, MySpace, eHarmony, match.com, Facebook, Twitter, AOL, Yahoo!, Microsoft and the No. 1 data-vacuum, Google.
On Facebook, the most common frictionless sharing experiences come from their social sharing apps, with the Washington Post’s app being the most famous and infamous – though TechCrunch and ESPN and quite a few other media platforms have invested. Trouble is, none of these social sharing apps perform very well in new Facebook because their new stream of news Timeline algorithm prioritizes friends and family above the social shared content. Continue reading