Yesterday I wrote a post called Blogger outreach is earned media not paid, right? wherein I asked if earned media was a think of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. This morning, Gail Gardner wrote a post in response, accusing us digital PR professional of stealing from bloggers since we agencies do get paid for doing blogger outreach only to “talk bloggers into working for free” on our behalf:
These companies want to argue they deserve “earned” media coverage when what they are really doing is BUYING that awareness by paying PR agencies to go out and sell it for them. They aren’t earning it by some good deed or being awesome – they are spending money to get a PR agency to talk bloggers into working for free on their behalf.
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is.
And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Most marketing folks not only don’t get PR but they revile it; sadly, this is what social media is, no matter what you call it: public relations, all aspects of it: publicity, of course, but also crisis management! Continue reading →
Guess jeans turned users’ Pinterest boards into campaign ads.
The booming social network reminds us that text can no longer stand on its own
If you use images or photos on any of your sites, you’re probably already on Pinterest, whether you’ve registered on Pinterest or not. So, what are you going to do about it?
If you’re not on Pinterest, you’re already losing control of your visual brand by virtue of not participating. Pinterest is going to push you to better brand your content and intellectual property in such a way that people know where that content is from without imposing grotesque watermarks, oversize copyright notices, or garish splashes of brand that takes away attention from the message in the image.
So, when someone steals your image, your graphic, or your photo, will they associate it with you even if it is disassociated with your sites, blogs, or social media? I know, when you post your own pins on Pinterest, you can add a source link-back URL. I know when people pin your content from your own blog’s “pin this” button that the link-back is attached to the image; however, most pins don’t happen in ways you even remotely control. That’s why National Geographic blocks Pinterest: losing control of IP scares the bejezus out of copyright-dependent organizations like Tony Stone, National Geographic, Getty, and Corbis! Continue reading →
Target audience: Marketers, social media influencers, businesses, brands.
Clients, colleagues and my friends all want to increase their follower count. In a world where @Lady Gaga has 25 million souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back. What I do is absolutely follow everyone back to follows me at @chrisabraham.
There’s another option that not many people actually do on a regular basis: pruning the dead leaves and branches away from the little bonsai or the mighty oak you call your Twitter profile.
UnTweeps: Unfollow unloyal followers
I started with UnTweeps, a tool that allowed me to unfollow any and all followers who have not tweeted in X-number of days. I started with 30 days and worked up from there. There’s a free version as well as a very inexpensive subscription or single-pay model you can conveniently pay for using PayPal (3-day non-recurring subscription for $1.37, 1 month non-recurring subscription for $6.49, monthly recurring subscription for only $5 and a 1 year non-recurring subscription for $35).
ManageFlitter: Strategic filtering
Next, I explored ManageFlitter, a tool that also allows you to strategically follow, unfollow and white-list folks depending on their not following you back, not having a profile image (just a default egg), having a non-English-speaking profile, being inactive for more than 30 days, being overly talkative, overly quiet or having a “bad ratio,” which is to say, when an account follows way more people than follows it back. I really like ManageFlitter for its versatility. It offers most of its functions for free but I recommend contributing some to their project, and there are quite a few added functions if you become a pro member — $12/month for one user and $24/month for two to five users. What’s really cool with MF is that they offer a thing they call “Google+ To Twitter,” which allows all Google Plus posts to cross-post to Twitter — with a host of amazing settings.