May 30, 2012

Making sense of mobile website solutions

Deltina HayThere is a lot of advice floating around about what is the best mobile website solution. I don’t believe any solution is the best. I think it depends on individual needs. Luckily, there are solutions available today for almost all of us.

In previous mobile web series articles, we covered:

But none of that tells you how to create your mobile website, or what your options are.

Luckily, you have a host of solutions available to get your Web presence mobile-ready, with many of them taking very little time, effort, or money to implement.

If you have HTML experience, you can use responsive Web design to create separate style sheets without the need to alter your existing website code, or use new Web standards found in HTML5 and CSS3 to create your mobile website from scratch.

There are also some nice HTML5 mobile website frameworks and templates available to help you kick-start your efforts and stay compliant.

But don’t despair if you do not have web programming experience. There are many tools and services you can use to create a successful mobile Seb presence. Many of these solutions require very little time or money.

The difference between a conversion and a hosting service

You should know the difference between a conversion service and a hosting (or DIY) service before you decide on your solution. Conversion services take your existing website and convert it to a mobile website. DIY services allow you to create a separate mobile website tailored specifically to the mobile audience. I talk about both these methods, the pros an cons of each, and how to choose the solution that best fits your needs in The Bootstrapper’s Guide to the Mobile Web.

The Bootstrapper’s Guide website has a good list of mobile website conversion services and mobile website creation or DIY services for you to check out and compare if you’re ready to dig right in.

If your website is powered by a content management system like WordPress, Joomla or Drupal, there are specific mobile solutions available. Mobile plug-ins, responsive themes and hosting services can all help get your CMS mobile-ready.

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Deltina Hay, a partner in, is an author and educator who develops online curricula on social media and other Internet marketing topics. She also helps businesses prepare their content for semantic search and big data analysis. Contact her, follow her on Twitter and Google Plus, or leave a comment below.

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