How Mobli can take virtual experiences to a new level
As we all know, there’s a huge amount of data on the internet– the biggest challenge is sorting it all and finding what’s relevant for you. This is such a big challenge that there’s a whole branch of the tech industry, called Big Data, that is dedicated to finding, sorting, and doing something with all this information.
If you’re wondering how big “big data” is, Microsoft’s R&D center in Israel is focusing on finding new ways to use it.
I’ve written in the past about mobile service Mobli, but today I want to focus on a different aspect of the product and what it means for the future of social media. So what does discovery and big data have to do with Mobli? The coolest feature about Mobli is not how you take the photo or edit it but how you find and discover content on the app, and on the flip side how you get your content to the people who are most interested in it.
A huge part of Mobli’s vision is about indexing the data they have in the best way possible since they figured out the most important matter for content creators – getting feedback from others. When using a new social product, if you don’t get feedback from other users, you stop using it. Mobli figured this out and provides immediate feedback via the live stream, usually from people you don’t know but are interested in your content. (Disclosure: Mobli is a client.)
The New York feed on Mobli: A deeper online experience
So what does this mean exactly? Mobli has put in most of its effort into creating the best content funnel they can, with location-based content and user-based indexing, thus truly fulfilling their vision of helping people to see the world through other people’s eyes.
Thanks to the content funnel and UI, you can see how other people see the world, whether it’s in a particular location, related to a particular topic, or taken at a particular time (on Halloween, for example).
Yesterday, I wanted to take a stroll in New York City. Now, the most common way to do this is via Google Maps’ Street View and virtually walk around downtown Manhattan. But this isn’t really taking a stroll in New York, now is it? New York is not buildings and city blocks and streets. I’m not interested in how the Google Street View car sees New York. New York is about people, smells and experiences, so I started looking at the New York feed on Mobli. This made me feel like I was right I the heart of it all, feeling the city. (I lived in New York for a while.)
Think about what this means. Let’s say there’s a Madonna concert, and you can’t go, for whatever reason. You can watch a live feed from Mobli of how other people see the concert, not the cameras recording the concert for the DVD but how people at the concert actually see it, how they feel it, from as many angles as there are via Mobli’s eyes.
Bonus: To celebrate its first birthday, Mobli has decided to run the “Every day in May” campaign in which they give out an iPad every day in May. Want in on the action? Click here!
Disclosure: Blonde 2.0 handles Mobli’s social media activity.
Ayelet Noff is a partner in Socialmedia.biz and founder and co-CEO of Blonde 2.0, specializing in creating brand awareness, engagement with consumers and overall buzz for brands online. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.