April 16, 2012

A Success Summit for green business entrepreneurs

Free series will help you kick-start your social enterprise

This is Earth Week, and Green Marketing TV is putting on the first Green Business Entrepreneurs Success Summit, aimed at uniting purpose and profit for a sustainable planet. Socialmedia.biz founder J.D. Lasica is participating Thursday at 11 am ET, 8 am PT.

Guest post by Lorna Li
Founder, Green Marketing TV

Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?

Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series.

The Green Business Entrepreneurs Success Summit

The Green Business Entrepreneurs Success Summit is a free virtual week-long series (let’s call it an alternative Green MBA), featuring the visionary leaders who are defining the green economy and ethical marketplace, plus marketing gurus who will help you take your business to the next level.

Here are the details:

When: April 16-20 (Monday to Friday), 2012

Cost: Free. Brought to you by Green Marketing TV

Registration: To get access to the calls, please register

Who should attend

  • Established green business owners and green business professionals
  • Mission-driven entrepreneurs who believe in sustainability
  • Green marketers & green product designers
  • Forward-thinking intrapraneurs driving corporate sustainability initiatives
  • Early-stage green startup entrepreneurs
  • Aspiring green and social entrepreneurs researching innovative business ideas
  • Change-makers seeking to unite purpose, passion and profit

What you’ll learn

  • Evaluating the marketplace & identifying your niche
  • Developing your visionary business idea
  • Raising capital through business plan competitions, crowdfunding & VC investment
  • Growing your business without going crazy
  • Marketing your business on a bootstrap budget

Panel topics for the summit

Monday April 16 | Track 1 – The Growth of the Green Economy & Ethical Markets

Here we cover the state of the sustainable economy and socially responsible markets. We’re going to look at the size of the LOHAS (Lifestyles of Health and Sustainability) market and uncover the hottest market opportunities. We will discover extraordinary companies that are solving the world’s most pressing concerns, and learn how they succeeded.

• What will it take to co-create a green economy?
• The greening of mainstream business in non-green markets
• Ways sustainable business is going global & improving social conditions
• Hottest opportunities in the $290 billion US LOHAS market
• Making green sexy: Guerrilla marketing tactics for small green businesses

Register now

Tuesday April 17 | Track 2 – From Visionary Business Idea…

This series will help you identify your unique genius, leave your day job, create a business plan, and embark on your journey to financial freedom. From business plan competitions, to online fundraising tools and social venture funding, we also look at some funding options for social entrepreneurs and what it takes to attract investors.

  • Keys to manifesting entrepreneurial success using the law of attraction
  • Hacking social enterprise business plan competitions
  • How to attract VC investors to fund your social enterprise
  • Who’s funding what in the social capital marketplace
  • The art of defining your niche & attracting your perfect-fit clients
  • How to launch a successful crowdfunding campaign

Register now

Wednesday April 18 | Track 3 – …To Thriving Green Enterprise

Once you’ve launched your sustainable social venture, what does it take to reach your target audience and scale your business, without going crazy? In this track, experts talk to us about what it takes to succeed as an emerging entrepreneur. Plus, we’ll cover some high impact green businesses that are coming out with innovative products to feed your creative mind and keep you inspired.

  • The new rules of green marketing: What green entrepreneurs need to know now
  • Small companies creating cool green products
  • How to power-network your way to a more sustainable world
  • Online productivity tools every small business should know about
  • Innovative social entrepreneurs who are creating scalable solutions

Register now

Thursday April 19 | Track 4 – Grow Your Good Business With Social Media Marketing

Social media marketing is a powerful and free way to grow your business, expand your reach, and create a community of fans around your business who will promote you and buy from you over and over again. But many small businesses don’t see the ROI in social media and have a hard time getting it to work for them. In this track, we will show you what you are doing wrong, and how to do social media right.

  • Your small business social media command central
  • Cracking the code to profitable social media marketing as a small business
  • Your social media launch blueprint & advanced strategies for savvy marketers
  • Facebook – From social time suck to lead generation machine
  • What it takes to build a 6 figure business for good blogging empire
  • From green blog to green business – creative blog monetization strategies

Register now

Friday April 20 | Track 5 – Bootstrap Internet Marketing for Green & Socially Responsible Business

Small businesses have smaller marketing budgets, but this doesn’t mean you can’t compete with big brands, and even out market them. As an SMB, you have the advantage of strategic agility, while big businesses often take months to execute on a simple web strategy because of the politics and bureaucracy. This track focuses on your optimizing your website and content marketing strategies that drive organic web traffic.

  • Creating your first small business website on a bootstrap budget
  • WordPress SEO strategies for time-strapped small businesses
  • The art of turning website visitors into adoring customers
  • Why local SEO matters for your small green business
  • Grow your sustainable business with green affiliate marketing

Register now

28 speakers

Here’s the speaker lineup. Speakers include:

Alisa Gravitz, Executive Director Green America & Green Festivals
Andrea Vahl, Social Media Consultant and author of, “Facebook Marketing All-In-One For Dummies”
Bob Doyle, CEO Boundless Living & Wealth Beyond Reason, Law of Attraction and “The Secret”
Daan Elffers, Founder ELCAMEDIA Cradle to Cradle Marketing Agency
David Mihm, Co-Founder of GetListed.org & Local SEO Consultant
Elena Christopoulos, Interim President Green Chamber of Commerce
George Kao, Holistic Marketing Coach
Greg Wendt, CFP and Founder of Green Economy Think Tank and Co-Founder of Green Business Networking
Jacquie Ottman, Author of The New Rules of Green Marketing
JD Lasica, Founder of Socialbrite.org & Socialmedia.biz
Joey Shepp, Founder Earthsite and Sustainable Programs Director of Dominican University of CA School of Business and Leadership
Joost de Valk, Founder Yoast.com & Creator of WordPress SEO Plugin
Karen Lee, Founder EcoKaren and Eco Etsy Team Captain
Katrina Heppler, Founder 77webstudio
Kriss Bergethon, Founder Solar Sphere
KoAnn Vikoren Skrzyniarz, CEO & Founder of Sustainable Life Media & Sustainable Brands Conference
Kyle Rutkin, Author and Founder of Palooza Press
Lorna Li, Founder Green Marketing TV
Morgan Morris, Co-Founder Inspire Green
Nick Aster, Founder Triple Pundit, Co-Founder TreeHugger
Nikki Pava, Co-Founder EcoTuesday
Rich Brooks, President Flyte New Media
Scott Cooney, Founder GreenBusinessOwner.com
Shawn Berry, Co-Founder LIFT Business Coaching
Shel Horowitz, Author of “Guerilla Marketing Goes Green”
Tyler Gage, Co-Founder Runa Amazon Guayusa Tea Company
Tad Hargrave, Founder Marketing for Hippies
Warren Fligg, Founder Performance-Based Green Affiliate Network

Register Now

Lorna Li is the Founder and Editor in Chief of Green Marketing TV. She is the host of the Entrepreneurs for a Change Podcast and the Green Business Entrepreneurs Success Summit. Green Marketing TV is a business blog for green and social entrepreneurs – entrepreneurs who care about people, profits, and the planet.

Cross-posted to Socialbrite.

  • zeesha

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