March 12, 2012

O’Reilly Where: The art and business of location


Get 20% off registration with discount code SOCIALBIZ

Hilary Mason, chief scientist at, is among the speakers on tap for Where.

JD LasicaNow in its eighth year, the O’Reilly Where Conference (formerly Where 2.0) is where the grassroots and leading-edge developers building location-aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms and hardware to gain a competitive edge.

I’ll be attending again this year. Look for three full days of hands-on training, information-rich sessions, and an Expo Hall filled with key players and products. Where’s location-centric topics include Mobile Development, Location Development, Business & Strategy and Marketing, as well as a Location Marketing Boot Camp.

Website: O’Reilly Where
When: April 2-4, 2012
Where: Marriott Marquis, 55 Fourth St., San Francisco
How much: Register now and get 20% off registration with discount code SOCIALBIZ

More conference details

Join hundreds of experts and practitioners in the mobile and location ecosystems and get a handle on how you can leverage location for your business. Learn how location data enables businesses large and small to build corporate strategies and helps them to be far more nimble as customer attitudes and market conditions change. Dive into the most efficient and flexible technologies leading developers are using to create revolutionary location-aware mobile apps.

How and where should you incorporate location technology into your products and services? What location technologies are most appropriate for your needs, and what’s the right make-or-buy decision? And how will you manage, analyze, and act on all of that data? Come to the Where Conference to get your questions answered and dive deeply into Location Data Analytics, Location Software Development, Maps – MapsGL, HTML5, Ultramapping, Responsive Design, Commerce – payment services, geodata, and profitability, Optimized SEO and CPMs, Social Networking and Location-based Advertising, Health Innovation – measuring, managing, mobilizing and Location Data and Government.JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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One thought on “O’Reilly Where: The art and business of location

  1. Now in its eighth year, the OReilly Where Conference: The Art and Business of Location, is about leading trends rather than chasing them. The Where Conference is also about business: where people live, where they go, and where, when, and how they spend their money. From product development to distribution, marketing, and sales, location technologies help companies identify, understand, and serve their markets far more effectively than ever before. There's no better place to meet the people behind the mashups, the people behind the platforms, and the people looking ahead. If possible, attend the Where Conference in April, in San Francisco to debate and discuss what's viable now, and what's lurking just below the radar.