How Socialmedia.biz looked on a smartphone before and after it was optimized for mobile.
How does your site look on a smartphone?
What’s the big deal?
Just having a mini version of your existing website is not going to cut it. You need a mobile version of your website that addresses all of the following issues:
1A website designed for mobile will load in around four or five seconds, while a traditional website can take as long as 40 seconds to load on a mobile device. Not only will this lead to much frustration for your site visitors, but it will also keep your site from placing well in mobile directories.
2Even if your site displays properly in mobile browsers, it may not be indexed by mobile search algorithms. When one uses a search engine on a mobile device, the search query accesses a separate index maintained for mobile content. If your website is not optimized for mobile search engines, it will not place well in such search results.
Mobile browser standards
3Mobile browsers do not work the same as desktop browsers. They do not render video, Flash, image galleries, and many other software and scripts in the same manner as desktop browsers. Most mobile browsers simply ignore Flash. If your site uses Flash or other proprietary software, it may not load in mobile browsers at all. A mobile version of your website that adheres to mobile standards as set by W3C’s mobile web initiative will solve these issues.
4As discussed in a previous post, users have different expectations when browsing with mobile devices. Not only are they seeking specific information when they land on your site, but they also expect an experience that is consistent with the device they’re using. If you force users to do the “pinch and pull” in order to read your content or navigate your site, they will probably move on.
Stay tuned as we discuss how you can optimize for the mobile web in 2012!
This excerpt was paraphrased from The Boostrapper’s Guide to the Mobile Web by Deltina Hay. The book will be released in May, but you can request a review copy today. Post originally appeared on Mobile Web Slinger.
• Have you made your site mobile-ready? (Socialmedia.biz)
• Why you should care about the mobile Web (Socialmedia.biz)
• Encourage visitors to save your site as a mobile shortcut (Socialmedia.biz)Deltina Hay, a partner in Socialmedia.biz, is an author and educator who develops online curricula on social media and other Internet marketing topics. She also helps businesses prepare their content for semantic search and big data analysis. Contact her, follow her on Twitter and Google Plus, or leave a comment below.