March 1, 2012

Social media, tech & marketing events: March

Guide to events & conferences for the coming month

JD LasicaMy gosh, what an action-packed month we have dead ahead! Which conferences listed below will you be attending? I’m flying to Las Vegas on Saturday to give a 90-minute bootcamp on social media at the American Society for Public Administration’s annual conference with colleague Chris Abraham. Other events on tap this month include paidContent, SearchCongress Barcelona, the eMetrics Marketing Optimization Summit (I’ll be there, too), Launch (ditto), South by Southwest, Signal SF, Web 2.0 Expo (yep) and lots of others.

For the full year, see our full Calendar of 2012 social media, tech and marketing conferences. And Socialbrite has our calendar of nonprofit and social change events for March.

Hope to see you at some of these! If you know of other must-attend events, please share by posting the information in the comments at the bottom.

Conference Date Place
paidContent March 1 New York
Today’s digital content space is about looking for innovation without displacing what works. At paidContent 2012, we’ll look at how that’s being accomplished across book and magazine publishing, news media, entertainment and more. paidContent2011
OnDemand March 1 Palo Alto, Calif.
From AlwaysOn, a gathering where the Internet meets the enterprise, held at HP Worldwide Headquarters.
SearchCongress Barcelona March 1-2 Barcelona
SearchCongress Barcelona is the advanced Search Marketing event (SEO, SEM) for online professionals, experts and agencies. Expect expert speakers and advanced workshops to help you reach the maximum in your field.
Digital Media and Learning Conference March 1-3 San Francisco
The Digital Media and Learning Conference is an annual event supported by the MacArthur Foundation and organized by the Digital Media and Learning Research Hub at the UC Humanities Research Institute of UC Irvine. The conference is meant to be an inclusive, international and annual gathering of scholars and practitioners in the field, focused on fostering interdisciplinary and participatory dialog and linking theory, empirical study, policy and practice. Diana Rhoten
American Society for Public Administration March 2-6 Las Vegas
ASPA ‘s annual conference for public sector employees and officials comes to Las Vegas this year, and I’ll be speaking at a SuperSession on “How to Create Impact With a Social Media Action Plan” on Sunday, March 4, from 1:30-3 p.m. This year’s conference theme is “Redefining Public Service Through Civic Engagement.”
MX: Managing Experience March 4-5 San Francisco
MX is a conference for people who take a leadership role in guiding better experiences into the world. Learn from real-world examples and discover new approaches that can help you lead your organization toward investing in, or improving your customer experience on the Web, mobile and beyond. Genevieve Bell
Marketing 360 Exchange West Coast March 4-6 San Francisco
The Marketing 360 Exchange West Coast has been designed to bring together senior marketing executives focused on executing leading strategies to achieve brand excellence and greater profitability. Invitation-only, this is an exclusive event for senior level networking and idea exchange.
eMetrics Marketing Optimization Summit March 4-9 San Francisco
Got Big Data? Want to be more data driven? Trying to turn data into insight? Managing multiple marketing data streams? Eleven years of finding the best and brightest to deliver the wit and wisdom of marketing analytics means every session is insightful and impactful. Feras Alhlou
Conversion Conference March 5-6 San Francisco
Conversion Conference is the only worldwide event series focused exclusively on improving website conversions, featuring conversion improvement strategies and tactics by the leaders in the field. Conversion will take place June 26-27 in Chicago and Oct. 22-23 in New York.
Social Media Strategies for Travel March 5-6 San Francisco
This event gathers together experts from leading travel brands to give you the real low-down on how travel companies are capitalizing on the converging worlds of social media, mobile and technology.
Launch March 7-8 San Francisco
40 cutting-edge, never-before-seen technology companies will debut at the LAUNCH Festival, and panels of experts with evaluate each.
Media Summit March 7-8 New York
This event brings together an international set of speakers tackling the latest in media, advertising, television, broadband, social media, mobile, cable and satellite, publishing, radio, magazines, news media, motion pictures and marketing.
SXSW March 9-18 Austin, Texas
South by Southwest offers an amazing gathering of thought leaders in independent music, independent films and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. The Integrated Media Association conference  will be held in conjunction with SXSWi. tim street
SES New York March 19-23 New York
SES New York is packed with 70+ sessions, multiple keynotes, almost 100 exhibitors, networking events, parties and more. Learn how search engines rank Web pages and optimize yours to outrank competitors, discover new methods of link building to keep your brand in front of your customers, increase traffic via organic listings and avoid “spam” penalties, optimize and rank better with pay-per-click campaigns, and much more. Matthew Bailey
Cause Conference March 21 San Diego
The 14th annual AMA Cause Conference is the West Coast’s largest cause partnership event that will feature experts in cause marketing, nonprofit resource development, community relations, new media technology and corporate social responsibility. This daylong networking and informational event offers nonprofits and businesses innovative ways to be a force for good in the current economic climate.
Signal San Francisco March 21 San Francisco
For 2012, Federated Media Publishing’s conference series will focus on clarity and comprehension. Digital marketing is well into its second decade, yet a dizzying pace of innovation coupled with a lack of clear metrics, goals and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses. Also look for Signal Detroit in July, Signal Chicago in September and Signal LA in November.
Structure:Data March 21-22 New York
GigaOM’s Structure:Data, now a two-day conference, will assemble the world’s leading technologists, practitioners and business leaders to offer solutions to the questions posed by the growth of big data, including storage needs, data analysis and the uncovering of new business opportunities. Raj Aggarwal
Local Online Advertising March 21-22 New York
The Borrell Local Online Advertising Conference will help you identify how to capture the most in your market. The conference is designed for executives responsible for developing, managing, marketing and selling online advertising at the local level and for anyone interested in driving value for their mobile operations.
Information Architecture Summit March 21-25 New Orleans
The IA Summit is the primary event for those redefining strategy and structure in support of cross-channel systems and user experiences. TBD Stephen_P_Anderson
Interactive Local Media East March 26-28 Boston
BIA/Kelsey’s Interactive Local Media is the definitive conference on local digital advertising and marketing. The focus will be on the latest developments in search, mobile, social and deals. Ted Leonsis
Web 2.0 Expo March 26-29 San Francisco
Web 2.0 Expo is a conference and tradeshow for everyone who cares about embracing and extending the opportunities created by Web 2.0 technologies. (At this writing, the site hasn’t been updated for 2012.) web20expo
Enterprise Connect March 26-29 Orlando, Fla.
Enterprise Connect, formerly known as VoiceCon, gathers industry leaders, in-depth technical sessions and a large exhibition. Everything at the event is focused on one goal: To help you make the best decisions possible about migrating, designing and implementing the right communications and collaboration products, services, software and architecture for your enterprise. Fred Knight
Social Media World Forum – Europe March 27-28 London
This year SMWF includes six conference tracks, focusing on the fundamental social media disciplines that industry partners and SMWF community members believe are the key areas of growth and opportunity within the social media space. No date has been announce for Social Media World Forums  in North America, Africa or Asia.
SocialTech March 29 San Francisco
Put on by Marketing Profs, SocialTech ’12 is focused on B2B social media marketing. Look for expert speakers on the marketing challenges that really matter to you and to your bottom line.

JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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