Comments on: Can PR leave behind magical thinking for science? Social media business strategies blog Fri, 12 Jan 2018 05:21:00 +0000 hourly 1 By: Ajnabii Thu, 08 Mar 2012 23:04:48 +0000 Well done, Chris. Great Einstein quote at the end.


By: mike Sun, 05 Feb 2012 07:37:58 +0000 Love the take… I tend to look at things one of three ways, a science, an art, or a game…Social Media I look at more of an art, more like cooking. Adding a little of this a little of that, not paying too much attention to exact amounts but going more off of feel and adapting when needed..

By: Urs E Gattiker Fri, 03 Feb 2012 07:38:27 +0000 Chris
Thanks for this post. I am not sure if you differentiate between:
– social sciences and humanities
– natural and engineering sciences
If you do then marketing is part of the social sciences, is it not?

Simpley speaking, we advice people that before they collect data and test and re-test, they need to address:
– what is the purpose of using social media
– what is your strategy

Thereafter you go and formulate your:
– measureable objectives, linked to KPIs and then use actionable metrics (unless you do something if pageviews go up or are below budget, why measure).

Happy testing and be social.
– go get data – test, re-test…. and
– improve your performance

PS. Chris you write: “…a hypothesis that has proven itself prophetic.” I always thought that in social sciences such as marketing or PR you do not prove but, instead, reject or fail to reject your hypothesis. Not sure maybe I misunderstood.

By: @maryam_sabbagh Wed, 01 Feb 2012 18:04:17 +0000 Well done, Chris. Great Einstein quote at the end.