November 2, 2011

Here’s why it make sense to use Google Plus

Google+ launched prematurely — so take advantage

Chris AbrahamThere is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This is now becoming old news but it explains everything. This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name membership or deletion, with the exception of Ford Motor Company and a few others that are the only brands that are in a testing phase, the sort of testing that happens in limited and private beta.

What has been happening even before the real names scandal is the scandal that any and all Google Plus profiles that were not simply real users with real names were deleted en masse. Most of the very early adopters who did not read the explicit terms of service (ToS) took the opportunity to not only create a G+ account for themselves but also set up Google Plus profiles for their brands and companies as well.

Within a day of being allowed in via viral invite or connections, there were thousands of connected, fleshed-out and promoted ad hoc corporate and nonprofit brand pages popping up everywhere.

This is a pretty common behavior in any new system as the tech-savvy flood in and test boundaries and limitations even if they have read the ToS closely. The truly unique and impressive (or tyrannical) response was in Google enforcement, which was immediate, insidious, terrifying and often sloppy when it came to brands. Brands were deleted that were, in fact, true names run by true people, often celebrities.

I remember adding Vin Diesel to my circles. He was removed, though I never discovered if real Vin or brand Vin or fake Vin fell under Google’s sword. Another was Captain Kirk (William Shatner), who was deleted but who really was who he said he was. Continue reading

November 1, 2011

Social media, tech & marketing events: November

Anthony Edwards
Anthony Edwards at BlogWorld Expo, 2009 (photo by J.D. Lasica)

Guide to events & conferences for the coming month

JD LasicaBlogWorld Expo, Social CRM and Social Media Prom are just some of the conferences on tap for this month. Here’s our roundup of social media, tech and marketing conferences and events for the month of November. We can’t vouch for whether the Innovation Summit is still happening in Sonoma County later this month — they didn’t bother to answer our query.

For the full year, see our full Calendar of 2011 social media, tech and marketing conferences. And Socialbrite has our calendar of nonprofit and social change events for the month.

Hope to see you at some of these! If you know of other must-attend events, please share by posting the info in the comments at the bottom.

Conference Date Place
Social Media World Forum – North America Nov. 1-2 New York
Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.
Social CRM Nov 3 New York
Are you connecting with customers on multiple platforms? Are you mapping this across your organisation? Do you have a joined-up strategy for managing customer engagement? Featuring an amazing case study from American Airlines, plus Dr Natalie Petouhoff, Tatyana Kanzavelli, Richard Hughes and Adam Metz, #SCRMNYC will provide a 1-day master-class in Social CRM. Don’t miss it!
Get 10% off with this code: SMBIZ10
Frank Eliason
BlogWorld & New Media Expo Nov. 3-5 Los Angeles
BlogWorld moves from Las Vegas to LA, where experts from every field of blogging and new media will be on hand to share their knowledge, techniques and advice. Industry gurus will share their experiences and network with attendees in seminars and moderated panels. BlogWorld LA
Social Media Prom Nov. 6-10 San Francisco
Social Media Prom is “a formal dance for all of you who didn’t get a chance to make it out of your house, the backseat of the car, or …” social media prom
The Market Research Event Nov. 7-9 Orlando, Fla.
TMRE remains focused on the business value of market research and this year brings you more than 140 sessions and more than 175 speakers. Join the global community of market research leaders as we tackle the most critical issues in market research today and rally as an industry to Lead in A New Direction. Anne Mulcahy
Sentiment Analysis Symposium Nov. 9 San Francisco
This gathering bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news and enterprise feedback. The event comes to the West Coast for the first time, building on the April 2010 & 2011 symposiums in New York. Sentiment Analysis Symposium
Innovation Summit Nov. 10-12 Sonoma County, Calif.
Put on by Partners for Growth, this conference is designed not just for CEOs, CMOs, venture capitalists, developers or designers but also reaches out to anyone interested in technology. The gathering will bring in speakers from the nation and Europe to discuss how to be innovative and build upon the entrepreneurial spirit. Valto Loikanen