November 9, 2011

Free Social Media for Financial Services Webinar AbrahamMy colleague Mike Moran over at Biznology is offering a complimentary 30-minute webinar, Organizational Social Media for Financial Services: How to Start from Within, on Nov. 15 from 11:00 AM – 11:30 AM EST. Registration is free and it promises to help the financial services industry make social work for their financial services business:

  • How ready is your organization for social media?
  • Do your employees know the rules of the road and how to comply with them?
  • How do you turn the vast amount of data from social media into insights?
  • How do you get the social expertise on board?
  • How do you constantly measure and evaluate your efforts?

There promises to be a lot of great stuff in there. Folks in heavily regulated industries such as finance and pharmaceuticals are afraid of their own social media shadow, and Mike’s the man to show them the way. Here’s some more information about the Organizational Social Media for Financial Services: How to Start from Within webinar:

Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. With the economic meltdown of recent years, mortgage crisis and uncertain outlook, banking on relationships and the business of social networking has never been more critical. But achieving this starts from within your organization. Financial services companies must decide what they want to improve using social media — brand reputation, customer acquisition, customer retention, customer service, or even new product development? While adoption has been slower, financial services companies that successfully listen to both their customers and the public can discover new measures of customer engagement. Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

I just registered because I have yet to be able to convince the financial services industry to explore social media so I can’t wait to learn. And, to disclose my association, I blog weekly for the Mike Moran’s Biznology blog and my company, Abraham Harrison, is a sponsor along with American Banker, American Banker Magazine, Bank Technology News, and Marketing Pilgrim.Chris Abraham is a partner in Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below.

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