September 15, 2011

Why are you so afraid of engaging bloggers?

Tips for how your agency or firm should do outreach the right way

http://milkandcuddles.com/wp-content/uploads/2010/12/Rosie_The_Blogger.jpgChris AbrahamUnlike a few years ago, today everyone at least pays lip service to reaching out to bloggers, the same way that PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison, does and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. My conclusion is that what is holding them back is fear. Simply put, blogger outreach is scary.

And it’s not a completely irrational fear. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog, that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps.

We all know this, except that it isn’t so. The biggest faux pas that most agencies commit when they test the waters with blogger outreach has less to do with the natural meanness of the bloggers  and more to do with the behavior of the agencies. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders.

It is a case of the abuser blaming the victim, the blogger.

In truth, the blogger often has no context for a PR outreach, has never been part of the publicity machine, and often doesn’t know what’s expected, what proper and improper behavior is, and most often is just behaving naturally and not part of some insidious cabal aimed at defaming you or your brand or your personal reputation. Continue reading

September 8, 2011

SOCAP 2011 in pictures

JD LasicaHere’s an Animoto video consisting of photos I took on the opening day of Social Capital Markets 2011 at Fort Mason in San Francisco — a breathtakingly beautiful day in the Bay Area that brought together 1,500 attendees at this year’s SOCAP conference to discuss social entrepreneurship, collective action, crowd-funded investmentments and lots more. Great to see all the familiar faces and good-hearted people working to promote social good and make the world a better place.

Here’s a Flickr photo set of SOCAP.

Related

Tips on attracting funding for a social enterprise (SOCAP 2008)

How to pitch your social enterprise (SOCAP 2008)

September 6, 2011

Control which image Facebook uses to represent your site

Facebook Thumb ImageDeltina HayAre you happy with the choices Facebook offers as the image thumbnail to represent “likes” of – or links to – your website or blog?

If you are unsure what I am talking about, look at the image at the right. When you post a link on your Facebook news feed or share a site by “liking” it, you are given several thumbnail images to choose from to represent the link as depicted. In this example, there are 36 choices.

The problem is that Facebook will often grab images that are unrelated to the linked page. For example, images from sidebars or ads may appear instead of relevant images. To discover which image Facebook sees as most relevant for any page of your website, use the Facebook URL Linter Tool.

How to control which image is used as a thumbnail by Facebook

Luckily, you do have control over which image is used as the thumbnail when you and others share content from your site on Facebook. There are a few options available.

First, you can place a line of code in the header of your Website that will force Facebook to use the same image for all of the pages on your site. Continue reading

September 1, 2011

Social media, tech & marketing events: September


A scene from last year’s DemoFall (by Rob Lee on Flickr)

 

Guide to events & conferences for the coming month

JD LasicaWe’re heading full-on into conference season again, now that summer is fast receding. Here’s our roundup of social media, tech and marketing conferences and events for the month of September. Lots of great gatherings on tap.

For the full year, see our full Calendar of 2011 social media, tech and marketing conferences. And Socialbrite has our calendar of nonprofit and social change events for the month.

Hope to see you at some of these! If you know of other must-attend events, please share by posting the info in the comments at the bottom.

Conference Date Place
September
Social Media World Forum – Asia Sept. 1-2 Singapore
Look for two days of interactive and engaging sessions featuring leading key figure keynotes, brand case studies, topical Q&A and debates, an exhibition hall, workshops and networking. Thomas Crampton
Content Marketing World Sept. 6-8 Cleveland
Learn how to transform your marketing department into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages – including social, mobile, email, online and even print and in-person strategies. Email me for a $200 discount code.
DEMOfall Sept. 12-13 Santa Clara, Calif.
The fall edition of the august tech innovation conference.
TechCrunch Disrupt Sept. 12-14 San Francisco
Disrupt SF promises “more hackers, more startups, more special guests, speakers and judges, more disruptive companies and products, more giveaways, more after parties and more fun.” techcrunch
SMX East Sept. 13-15 New York
SMX East features three days of sessions, keynotes and access to the leading vendors in search marketing. Sessions will cover a wide range of search engine marketing topics: SEO, paid search advertising, analytics, local, mobile and more.
Social Media Summit Sept. 14 Harrisburg, Penn.
The summit brings together a diverse group of speakers to examine the far-reaching impact of social networks on politics, parenting, entrepreneurship, training and education, world affairs and the local news. This event is ideal for parents, budding journalists, corporate leaders, advocates, nonprofit groups, military personnel, HR directors and managers, business owners, college students and others who wish to think about the impact of social media beyond marketing and brand building. social-media-summit
National Association of Government Webmasters Sept. 14-16 Cincinnati
While focused on government web professionals, anyone can attend this ninth annual conference.
SOBCon Northwest Sept. 16-18 Portland, Ore.
SOBCon is coming to the Pacific Northwest. Liz Strauss and Terry “Starbucker” St. Marie will be connecting businesses to the planet and the people who live on it as they about business models that work for profit and for social good. SOBCon NW will have the same “Models & Masterminds” format featured in the Chicago SOBCon, with 6 work sessions, 4 interviews, 4 special presentations, and a half-day non-profit “give back” event. sobcon
Strata Sept. 19-21 New York
The inaugural O’Reilly Strata Conference brought a sold-out audience face to face with the people, tools and technologies that are the mastering the challenges of Big Data. It’s here, and it changes everything. From lean startups to global corporations, smart companies know that the future of business comes from harnessing big data. Look for insights, vigorous discussion and cutting-edge perspective. stratany2011
Directional Media Strategies Sept. 20-22 Denver
Directional Media Strategies is BIA/Kelsey’s annual conference dedicated to the future of the Yellow Pages industry. Sessions drill deeply into the drivers of the Yellow Pages business in the future with a focus on the building blocks of a diversified operation. Interactive Local Media East
Online News Association Sept. 23-25 Boston
ONA is the annual gathering of new media movers and shakers, journalists and online news managers. ONA
Search and Social Woot! Hawaii Sept. 26-29 Kauai, Hawaii
Whether you are an avid search marketing or social media marketing rock star; an executive looking to improve your business, or a member of an agency, the Woot! will provide you with the strategies, how to’s and know-how around search marketing and social media marketing.
Block by Block: Community News Summit Sept. 29-Oct. 1 Chicago
Join co-hosts Michele McLellan and Jay Rosen for a lively and informative gathering of online community news entrepreneurs. Share your best practices, progress and challenges with fellow local news pioneers and learn from their experiences. The Block by Block summit agenda is built based on what online community news publishers most want to learn about at the conference and what expertise they can contribute. Revenue and community engagement are the chief focuses. Michele McLellan